At a Glance
- Tasks: Drive consumer insights to shape marketing strategies and innovation projects.
- Company: Leading Consumer Goods organisation with a focus on impactful insights.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Opportunity to leverage AI tools and lead a Data Analyst.
- Why this job: Be at the forefront of consumer understanding and influence key business decisions.
- Qualifications: 5+ years in Consumer Insights, strong data skills, and collaborative mindset.
The predicted salary is between 54450 - 66550 £ per year.
Walker Cole International is partnering with a leading Consumer Goods organisation to appoint an Insights Manager. This is a high-impact role at the heart of the business's understanding of consumers and shoppers, ensuring key decisions across brand, shopper and innovation are grounded in clear, actionable insight.
The Role
- To act as a critical enabler to Marketing and Commercial teams — building robust insight frameworks, delivering targeted research, and maximising the value of existing data sources.
- Operating within a focused budget, you will prioritise high-impact learning agendas and leverage AI and internal knowledge to embed a strong, consistent consumer voice across the business.
- Success in this role depends on strong prioritisation, close partnership with Brand teams, and the ability to translate complex data into clear recommendations that shape real business decisions.
Key Responsibilities
- Develop and implement consumer and shopper insight frameworks aligned to key business priorities.
- Manage the insights budget and allocate resources across research initiatives in partnership with Brand teams.
- Lead external research agencies and fieldwork, ensuring high-quality, efficient and timely delivery.
- Integrate multiple data sources — consumer, shopper, syndicated and internal sales — into actionable insight, overseeing dashboarding and reporting via Power BI.
- Translate insight into clear, actionable recommendations, facilitating workshops to embed learning across Marketing, Innovation and Trade Marketing.
- Support innovation projects from ideation to launch through consumer validation and testing.
- Build and maintain a central knowledge base, leveraging AI tools to maximise insight accessibility and reuse.
- Manage and develop a Data Analyst, building strong analytics capability.
Experience Required
- 5+ years' experience in Consumer or Shopper Insights within Consumer-focused industries.
- Strong qualitative and quantitative research experience.
- Experience managing research agencies and projects.
- Strong data skills with the ability to synthesise multiple sources.
- Experience with reporting tools such as Power BI and Excel.
- Strong storytelling ability, translating insight into action.
- Collaborative mindset with strong stakeholder engagement.
- Interest in AI and new tools to improve insight generation.
Insights Manager employer: Walker Cole International
Join a leading global consumer healthcare organisation that values innovation and collaboration, offering a hybrid working model that promotes work-life balance. As a Senior Regulatory Affairs Specialist, you will have the opportunity to take ownership of a diverse portfolio while benefiting from a supportive work culture that prioritises employee growth and development. With a commitment to compliance and quality, this role provides a unique chance to make a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Insights Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Walker Cole International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Walker Cole International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Walker Cole International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Walker Cole International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Insights Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Walker Cole International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Walker Cole International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Walker Cole International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Walker Cole International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Walker Cole International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Walker Cole International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
