At a Glance
- Tasks: Lead creative campaigns and bring Consumer Healthcare brands to life in the UK market.
- Company: Join a leading European Consumer Healthcare organisation with a dynamic team.
- Benefits: Competitive salary, career growth, and the chance to make a real impact.
- Other info: Collaborative environment with opportunities for creativity and professional development.
- Why this job: Be at the forefront of innovative marketing strategies in a thriving industry.
- Qualifications: Experience in Consumer Healthcare or OTC marketing is essential.
The predicted salary is between 50000 - 65000 £ per year.
Walker Cole International is partnering with a leading European Consumer Healthcare organisation to appoint a Marketing Manager. This role sits at the intersection of creative brand activation, campaign delivery, and commercial execution, working in close partnership with Brand Managers to bring Consumer Healthcare brands to life in the UK market.
The Role
As Marketing Manager, you will be responsible for creative development and execution across a Consumer Healthcare portfolio. Working alongside Brand Managers who own brand strategy and longer-term planning, your focus will be on turning strategy into standout campaigns, materials, and in-market activation.
Key Responsibilities
- Lead creative development and execution across Consumer Healthcare/Over the counter (OTC) brands, translating brand strategy into impactful campaigns, content, and promotional materials.
- Deliver integrated marketing activity across ATL, BTL, digital, shopper, and retail channels, including launches, promotions, and innovation roll-outs.
- Manage creative, media, and production agencies, partnering closely with Sales while ensuring compliant execution with Medical and Regulatory teams.
- Track campaign performance and optimise messaging, channels, and activation based on insight and results.
Experience Required
Experience in Consumer Healthcare / OTC.
Marketing Manager - Consumer Healthcare in Reading employer: WALKER COLE INTERNATIONAL LTD
Walker Cole International is an exceptional employer, offering a dynamic work environment where creativity meets commercial strategy in the vibrant Consumer Healthcare sector. With a strong focus on employee development and collaboration, team members are encouraged to grow their skills while working on impactful campaigns that resonate in the UK market. The company's commitment to innovation and excellence, combined with a supportive culture, makes it an ideal place for professionals seeking meaningful and rewarding careers.
Contact Details:
WALKER COLE INTERNATIONAL LTD Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Consumer Healthcare in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the Consumer Healthcare space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of past campaigns you've worked on. Talk about how you turned strategies into standout marketing materials that made an impact.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts. This will not only help you in interviews but also show potential employers that you're passionate about the field.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it shows you're serious about joining our team and helps us keep track of your application.
We think you need these skills to ace Marketing Manager - Consumer Healthcare in Reading
Some tips for your application 🫡
Show Your Creative Side:When applying for the Marketing Manager role, let your creativity shine through in your written application. Share examples of past campaigns you've worked on and how you brought brand strategies to life. We want to see your flair for turning ideas into impactful marketing!
Tailor Your Application:Make sure to customise your application to align with the job description. Highlight your experience in Consumer Healthcare and how it relates to the responsibilities outlined. We love seeing candidates who take the time to connect their skills with what we’re looking for!
Be Data-Driven:Don’t forget to include any metrics or results from your previous campaigns. Show us how you’ve tracked performance and optimised messaging based on insights. We appreciate candidates who can back up their creative ideas with solid data!
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at WALKER COLE INTERNATIONAL LTD
✨Know Your Brands
Before the interview, dive deep into the Consumer Healthcare brands you'll be working with. Understand their positioning, target audience, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their success.
✨Showcase Your Creativity
Prepare examples of past campaigns you've led or contributed to, especially those that involved creative development. Be ready to discuss your thought process and how you turned strategies into standout campaigns. This is your chance to shine!
✨Understand Integrated Marketing
Brush up on integrated marketing strategies across various channels like ATL, BTL, and digital. Be prepared to discuss how you would approach a new campaign, including how to coordinate with different teams and agencies to ensure a seamless execution.
✨Data-Driven Decisions
Familiarise yourself with tracking campaign performance metrics. Be ready to talk about how you've used insights and results to optimise campaigns in the past. This shows that you’re not just creative but also strategic and results-oriented.
