At a Glance
- Tasks: Create impactful marketing strategies and drive product launches with a focus on customer insights.
- Company: Fast-growing consumer business with an entrepreneurial spirit and a focus on transformation.
- Benefits: Hybrid work model, competitive salary, and opportunities for rapid career progression.
- Other info: Exciting opportunity for professional development in a supportive culture.
- Why this job: Join a dynamic team and make a real impact in a thriving business environment.
- Qualifications: Experience in marketing, strong analytical skills, and a passion for consumer insights.
The predicted salary is between 40500 - 49500 £ per year.
A fast-growing consumer business is expanding its Marketing and Insights teams and is looking to an entrepreneurial, commercially-minded professional to join at a pivotal time of growth and transformation.
Location: Reading, UK | Full-time | Permanent | Hybrid (3 days office / 2 days home)
Responsibilities:
- Translate brand plans into customer-facing activation strategies across product, price, promotion and place, anchored in shopper insight and retailer priorities.
- Build retailer-ready selling stories for priority brands, NPD and key commercial initiatives.
- Own NPD launch excellence — turning innovation strategy into launch toolkits, distribution targets and POS plans, and tracking launch KPIs (distribution, availability, visibility, feature space) to drive continuous improvement.
- Set distribution priorities by brand, SKU and customer, and partner with Sales and Marketing to close gaps and manage supply-driven risks to customers.
- Lead pricing and promotional discipline — setting promo guidelines, running ROI reviews with Sales and Finance, and ensuring activity aligns with brand positioning.
- Define and monitor in-store execution standards (range, shelf presence, POS, displays) and drive corrective action where performance falls short of plan.
This is a rare opportunity to play an integral role in the rapid growth of an ambitious business with an entrepreneurial, execution-focused culture, offering opportunities for rapid career progression and professional development.
Customer Marketing Manager in Reading employer: WALKER COLE INTERNATIONAL LTD Careers
Walker Cole International is an exceptional employer, offering a dynamic work environment within a well-established pharmaceutical manufacturing organisation in Wales. Employees benefit from a strong focus on professional development, with opportunities to enhance their GMP expertise while contributing to critical quality compliance initiatives. The collaborative culture fosters teamwork across departments, ensuring that every team member plays a vital role in maintaining high standards of quality and regulatory adherence.
Contact Details:
WALKER COLE INTERNATIONAL LTD Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WALKER COLE INTERNATIONAL LTD Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WALKER COLE INTERNATIONAL LTD Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WALKER COLE INTERNATIONAL LTD Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WALKER COLE INTERNATIONAL LTD Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Marketing Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WALKER COLE INTERNATIONAL LTD Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WALKER COLE INTERNATIONAL LTD Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about WALKER COLE INTERNATIONAL LTD Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WALKER COLE INTERNATIONAL LTD Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WALKER COLE INTERNATIONAL LTD Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WALKER COLE INTERNATIONAL LTD Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
