At a Glance
- Tasks: Lead data and analytics strategy to enhance campaign effectiveness and reporting.
- Company: Dynamic marketing agency in Cardiff with a focus on innovation.
- Benefits: Competitive salary, hybrid work options, and opportunities for professional growth.
- Other info: Join a forward-thinking team dedicated to leveraging AI and automation.
- Why this job: Shape the future of data-driven marketing and make a real impact.
- Qualifications: Proven experience in data analytics and strategic leadership.
The predicted salary is between 60000 - 80000 £ per year.
Walker and Sloan are proud to be working with a fully integrated marketing agency in Cardiff as they are keen to bring on board a Head of Data and Analytics to the team on a full time basis.
Location: Cardiff/ Hybrid
Role purpose
The agency is strengthening its data, measurement and analytics capability across the full PESO ecosystem to enable more effective planning, reporting and optimisation, incorporating emerging approaches in AI-driven optimisation (AIO). This role will design and lead that capability. You will create a clear, scalable framework for how campaign data is captured, structured, analysed and activated across paid, earned, shared and owned channels. By bringing together platforms, processes and people, the role will improve reporting quality, reduce manual complexity and turn data into insight that drives better media and communications decisions. This is a senior strategic role focused on developing the data architecture, standards and ways of working that support how data is captured, interpreted and used across Media. The role will help ensure our data capability is scalable, future-ready and aligned with emerging opportunities in automation and AI-driven optimisation.
Key responsibilities
- Define and build and own the data analytics blueprint.
- Review and define how Media captures, structures and uses data.
Head of Data and Analytics in Cardiff employer: Walker and Sloan Ltd
As a leading integrated marketing agency based in Cardiff, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and innovation. Our commitment to professional development is matched by our focus on work-life balance, offering hybrid working options and a collaborative environment where creativity thrives. Join us to be part of a forward-thinking team that embraces cutting-edge technology and empowers you to make a meaningful impact in the world of data and analytics.
