At a Glance
- Tasks: Lead paid media campaigns for top clients and optimise performance daily.
- Company: Dynamic marketing agency in West Yorkshire with a focus on growth.
- Benefits: Competitive salary, flexible hours, and opportunities for career advancement.
- Other info: Join a supportive culture with integrated digital and offline media strategies.
- Why this job: Make impactful decisions and work directly with senior leadership.
- Qualifications: Proven experience in paid media management and strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Walker and Sloan are proud to be working with a a fully integrated marketing agency in the West Yorkshire, as they are keen to bring on board an experienced Senior Paid Media Manager to the team on a full time bases.
About us
We're an integrated growth and marketing partner, working with ambitious brands to drive real commercial outcomes across performance, brand and strategy.
What you'll be doing
- Owning the paid search and paid social activity across a portfolio of key client accounts.
- Turning client objectives into campaign plans, budgets and a clear set of tests.
- Building, managing and optimising campaigns day to day, keeping performance and spend on track.
- Setting up, checking and troubleshooting conversion tracking in GA4, Google Tag Manager and the ad platforms.
- Digging into campaign, website and client data to find what's driving leads and sales, and turning it into clear recommendations.
- Being the main day-to-day contact for your clients, and taking them through results each month: what happened, why, and what we’ll do next.
- Working alongside colleagues in offline media, so digital works as part of the wider media plan.
- Bringing new ideas to the table, from testing new platforms and formats to using automation and AI to work smarter.
What we're looking for
- Proven experience managing paid media within an agency (Paid Media Manager, Performance Media Manager, Senior PPC or Paid Social Manager, or equivalent).
- Strong hands-on expertise in Google Ads and Meta Ads, with a track record of improving results for clients.
- Confidence with GA4 and Google Tag Manager: you can set up, test and troubleshoot conversion tracking yourself.
- An analytical mind: comfortable pulling data together, spotting what matters and explaining it simply.
- Commercial awareness: you measure success in client outcomes and return on investment.
- Self-motivated and proactive, with the confidence to take ownership of a problem and see it through.
- Clear, confident client communication, in meetings and in writing.
- Bonus points for Merchant Center and Shopping feeds, enhanced conversions or offline conversion imports, Meta Conversions API, server-side tagging, or SQL/Big Query.
Why join
- Competitive salary of £50,000–£60,000, depending on experience.
- Ownership of some of our most important client accounts, with the freedom to make decisions on them.
- Work directly with our senior leadership team, with no layers in between.
- Access to our in-house tracking, reporting and dashboard tools, and the chance to help shape how we use them.
- Integrated work across digital and offline media, so you see how the whole plan fits together.
- A genuinely stable culture with client and staff retention rates most agencies would envy.
- Flexible hours built around real life, not just the 9-to-5.
- A real next step: as the paid team grows, there’s room to step up and lead it.
If interested please contact Lee Curry at Walker and Sloan.
Senior Paid Media Manager employer: Walker and Sloan Ltd Careers
Walker & Sloan is an exceptional employer, offering a supportive and collaborative work environment for Senior Lettings Negotiators in Exeter. With a strong focus on career progression and professional development, employees are encouraged to grow their skills while playing a vital role in the success of the lettings department. The company's B Corp Certification reflects its commitment to ethical practices, making it a rewarding place to work for those passionate about property and community.
Contact Details:
Walker and Sloan Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Walker and Sloan Ltd Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Walker and Sloan Ltd Careers are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Walker and Sloan Ltd Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Walker and Sloan Ltd Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Walker and Sloan Ltd Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Walker and Sloan Ltd Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Walker and Sloan Ltd Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Walker and Sloan Ltd Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Walker and Sloan Ltd Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Walker and Sloan Ltd Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
