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- Tasks: Plan and execute programmatic strategies to achieve client goals using data-driven insights.
- Company: Dynamic agency focused on innovative media solutions and client success.
- Benefits: Competitive salary, professional development, and opportunities to work with cutting-edge technology.
- Why this job: Join a forward-thinking team and shape the future of programmatic advertising.
- Qualifications: 3+ years in digital media, strong analytical skills, and a passion for AI applications.
- Other info: Collaborative environment with opportunities for growth and learning in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
Planning for outcomes is at the heart of what we do - starting with the objective and devising the best solution to reach that goal. Whatever your commercial challenge or media budget, we will always approach it in the same way: immersing ourselves in your business, using data to devise the solution, measuring as we go and trading through our ‘zero based trading’ approach – which delivers the very best plan for each client, not the best deal for the agency. We believe brand and performance are fully interdependent, so we measure outcomes across the short, medium and long-term.
WHO WE'RE LOOKING FOR...
Someone ready to move from planning into programmatic trading and strategy, who's excited about building technical expertise while helping shape our programmatic IP and group wide product strategy. You're analytical, detail-oriented, and can translate complex technical concepts into clear client narratives. You're proactive, organized, and energized by both campaign execution and product innovation.
Tactical Planning & Activation
- Translate briefs into programmatic activation plans including audience strategies and inventory recommendations
- Work with planning teams on objectives, KPIs, and measurement; coordinate with ad ops on trafficking
- Support campaign management across DSPs and train junior team members
- Explore AI-assisted workflows to improve efficiency
Performance & Reporting
- Analyze campaign data for optimization opportunities and support client commentary
- Feed learnings into programmatic IP development; leverage AI tools for analysis and insights
Growth Engine & Product Development
- Support the build and rollout of group proprietary technology and tools
- Help document programmatic IP and methodologies
- Create client-facing collateral, capability decks, and case studies
- Support tool demos and craft narratives translating technical capabilities into business value
- Contribute to AI capability development across the agency
Learning & Development
- Stay current on DSP platforms, ad tech ecosystem, and emerging AI applications
- Develop skills in product thinking and client storytelling
CORE SKILLS REQUIRED
Essential:
- 3+ years in digital media (planning, activation, or programmatic)
- Working knowledge of at least one major DSP
- Strong analytical skills and Excel proficiency
- Clear communication with ability to create compelling narratives
- Interest in product development and AI applications
Desirable:
- Experience with programmatic targeting and ecosystem
- Familiarity with ad serving and tracking platforms
- Experience creating client-facing documentation
- Hands-on experience with AI tools
Programmatic Planner Buyer in London employer: Walk-In Media
Contact Detail:
Walk-In Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Planner Buyer in London
✨Tip Number 1
Get to know the company inside out! Before your interview, dive deep into their values, recent projects, and how they approach programmatic planning. This will help you tailor your responses and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice makes perfect! Run through common interview questions related to programmatic trading and strategy. Think about how your past experiences align with their needs, especially around data analysis and campaign management.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss specific examples where you've used data to drive decisions or optimise campaigns. This is your chance to shine and demonstrate how you can contribute to their zero-based trading approach.
✨Tip Number 4
Don’t forget to ask questions! Prepare thoughtful queries about their programmatic IP and how they leverage AI tools. This not only shows your interest but also helps you gauge if the company is the right fit for you. And remember, apply through our website for a smoother process!
We think you need these skills to ace Programmatic Planner Buyer in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the values and goals of the company. Show us that you get what we do and how you can contribute!
Be Clear and Concise: When it comes to your written application, clarity is key. Use straightforward language and avoid jargon unless it's relevant. We want to see your analytical skills shine through in a way that's easy to digest.
Showcase Your Skills: Highlight your experience with digital media and programmatic strategies. Use specific examples to demonstrate your expertise and how it aligns with our needs. Remember, we love a good narrative, so make it compelling!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re proactive!
How to prepare for a job interview at Walk-In Media
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic trading and the digital media landscape. Be ready to discuss your experience with DSPs and how you've used data to drive campaign success. This shows you're not just familiar with the concepts but can also apply them practically.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've analysed campaign data for optimisation. Bring along any insights you've gained from previous roles, especially if they relate to AI tools or performance metrics. This will demonstrate your analytical prowess and how it can benefit their objectives.
✨Craft Compelling Narratives
Since clear communication is key, practice translating complex technical concepts into simple, engaging stories. Think about how you can explain your past projects in a way that highlights your impact and aligns with the company's focus on client narratives.
✨Be Proactive and Organised
During the interview, show your proactive nature by asking insightful questions about their current challenges and how you can contribute. Also, share examples of how you've managed multiple tasks or projects effectively, as this will highlight your organisational skills and readiness for the role.
