At a Glance
- Tasks: Lead innovative paid search strategies and manage a dynamic team.
- Company: Join a forward-thinking digital agency with a collaborative culture.
- Benefits: Enjoy hybrid working, annual bonuses, and professional development opportunities.
- Other info: Be part of a vibrant team with exciting growth potential and perks.
- Why this job: Make an impact in the digital landscape while growing your career.
- Qualifications: 5+ years in paid search, strong team management, and analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
About the Role
We're looking for an experienced paid search professional to join our growing Digital team as PPC Account Director, leading paid search strategy across a portfolio of clients and pushing an innovative, future-facing approach to the channel. You'll also manage a PPC Account Manager and up to two PPC Executives, setting the standard for delivery and helping them grow into the next stage of their careers.
What you'll be doing:
- Leading the development of intelligent, innovative paid search strategy across clients spanning different verticals and budget levels.
- Owning delivery of assigned paid search accounts, meeting and exceeding KPIs, and always pushing for more with a growth mindset.
- Getting under the skin of each client's business to proactively identify opportunities for growth and efficiency, overseeing search development plans that give every account a genuine long-term vision.
- Partnering with Planning Directors to grow client spend and develop accounts, leading the channel testing roadmap, and connecting search strategy to clients' broader business objectives.
- Managing, mentoring and developing the junior members of your team.
- Working closely with your fellow PPC Account Director to share insights and learnings, challenge each other's thinking, and build a best-in-class search team together.
- Challenging clients, briefs, and yourself to ensure relationships stay mutually rewarding and media output stays first-class.
- Compiling campaign reviews and forward-looking recommendations: the 'so what?' and the 'so what now?'
- Staying on top of (and genuinely caring about) the latest industry developments and technology, and being recognised as a paid search thought leader within the agency.
About You
- 5+ years' relevant experience across Google Ads, Google Analytics and SA360.
- Strong experience with Prisma or a similar media buying platform.
- Proven experience managing and developing a team.
- Excellent client management skills, backed by strong written and verbal communication.
- An analytical mindset, comfortable manipulating large and complex data sets to find the story in the numbers.
- Able to multi-task and oversee successful delivery across numerous campaigns running simultaneously to tight deadlines.
- An omnichannel outlook, a solid understanding of the wider digital media landscape and where paid search fits within it.
- A proactive, solutions-focused and ambitious approach, a self-starter who's happy to go the extra mile.
Benefits
- Hybrid working: 3 days in the office.
- Annual bonus, subject to company and personal performance.
- Study leave for professional qualifications.
- Annual agency conference abroad.
- Company pension, health insurance and death-in-service cover.
- 1 paid day per year to volunteer with a charity of your choice.
- Cycle to work scheme.
- Access to the wider MSQ Global team and offices.
- Free bar every Thursday.
PPC Account Director in City of Westminster employer: Walk-In Media
Walk-In Media is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from comprehensive growth opportunities, including hands-on experience with leading social platforms and the chance to work closely with a talented team. With a focus on delivering impactful results for clients, this role provides a meaningful career path in the fast-paced world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Account Director in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Walk-In Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Walk-In Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Walk-In Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Walk-In Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Account Director in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Walk-In Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Walk-In Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Walk-In Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Walk-In Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Walk-In Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Walk-In Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
