At a Glance
- Tasks: Create and deliver exciting marketing campaigns for our museums and castles.
- Company: Join the vibrant Wakefield Museums & Castles team, dedicated to community engagement.
- Benefits: Enjoy competitive salary, generous holidays, hybrid working, and career development opportunities.
- Other info: Be part of a supportive team that values diversity and work-life balance.
- Why this job: Make a real impact by connecting diverse audiences with culture and heritage.
- Qualifications: Experience in audience development and a passion for inclusivity and creativity.
The predicted salary is between 29700 - 36300 £ per year.
The Audience Development Officer will devise, develop and deliver ambitious marketing and engagement campaigns for our museums and castles service.
They will promote our service, our collections, our programming and our everyday offer.
They will ensure that we reach and engage with a wide variety of residents and visitors.
We are looking for a dynamic, creative individual to push forward our Audience Development work.
You will deliver and evaluate imaginative and impactful campaigns, both digital and print.
You will drive engagement and visits across our offer.
You will lead on strategies and plans, coordinate working groups, and work with colleagues to raise the profile of our service.
We are seeking an individual with proven experience of delivering and evaluating audience development campaigns.
You will have experience of diversifying audiences and increasing engagement in a cultural or visitor-focused environment.
The Audience Development Officer role is essential to our vision of a representative, accessible and community-driven museum service.
You should have a commitment to Equality, Diversity & Inclusion and a passion for connecting with a wide range of people.
As part of this role, you will
- develop and deliver our Audience Development Plan and our Communications Plan, working with colleagues from across the service
- develop and deliver our Digital Engagement Strategy and Plan, looking ahead whilst delivering on the day-to-day
- develop creative campaigns that drive visits to our physical sites and our website
- connect a wide range of people with our collections, encouraging them to explore and utilise them as inspiration for creativity and learning
- encourage user-generated content and active engagement
- review, evaluate and report on analytics to identify successes and improvements and diversify audiences
- motivate, support and upskill colleagues, particularly in the use of digital for engagement
- bring experience of managing, co-ordinating and supporting other, e. g. colleagues and volunteers
- increase accessibility and inclusivity by providing flexible digital experiences
- play a key role in building relationships with partners and stakeholders, internally and externally, to support the development and delivery of audience development campaigns
What can I expect?
- A friendly, supportive and enthusiastic team
Wakefield Museums & Castles are looking to recruit an experienced Audience Development Officer to work across our award-winning museums and castles service.
Wakefield Museums & Castles is the local authority museum service for the Wakefield district.
We care for, interpret and share the heritage of our district, from prehistory to present day.
We welcome over 165,000 visitors each year to our three museums, two Scheduled Monuments and collections store.
We are a fully Accredited museum service and an Arts Council England National Portfolio Organisation.
Over recent years, we have made significant developments to help us reach new and diverse audiences.
We have expanded our collections and programming and diversified the stories we tell.
We have embedded community participation in all areas of our work.
Our new website has strengthened and expanded our online and digital presence.
This has enabled us to think more strategically about how we use digital to engage people.
We are now looking to recruit an experienced Audience Development Officer to help us build on this work.
Probation In accordance with the Council Probation Procedure, this post is subject to a 6-month Probationary Period.
Fluency Duty To comply with Part 7 of the Immigration Act 2016 (Fluency Duty), public facing roles will be subject to the Fluency Duty.
Diversity Having a diverse workforce that is reflective of the communities we serve helps us to achieve the best outcomes for all.
We encourage applications from everyone and actively seek to ensure that everyone feels included in the workplace so that we can make the most of our differences.
- Why Wakefield
- To find out more about the benefits of working at Wakefield Council
Benefits
- A competitive salary
- Generous holiday entitlement with the option to buy up to 10 extra days of annual leave
- Hybrid working (subject to role suitability)
- Access to high-quality training programs to advance your career to the next level.
- We are committed to supporting the wellbeing of our staff. We recognise that resilient teams need good work life balance as well as supportive leadership.
- Discounted and subsidised public transport (Arriva Bus Annual Travel Ticket, Northern Trains Limited (NTL), Metro Card).
- Local Government Pension Scheme (LGPS) and a Shared Cost Additional Voluntary Contributions (AVC) scheme providing a tax efficient way to increase our pension.
- Great range of benefits including an Employee Assistant Programme, discounted membership to our excellent leisure facilities with free 12 weeks exercise program, discounts for a range of retail, entertainment, health and leisure providers, a cycle to work scheme, and many more.
- #J-18808-Ljbffr
Audience Development Officer employer: Wakefield Council
Wakefield Council is an exceptional employer, offering a supportive work culture that prioritises the well-being and development of its staff. As a Care Assistant in the Rehab and Recovery Unit, you will have the opportunity to make a meaningful impact on the lives of service users while benefiting from ongoing training and career progression within a community-focused environment in Horbury.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Development Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wakefield Council and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wakefield Council are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wakefield Council on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wakefield Council. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience Development Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wakefield Council. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wakefield Council:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wakefield Council’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wakefield Council
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wakefield Council will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wakefield Council, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
