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- Tasks: Lead social media campaigns, craft engaging narratives, and analyse performance metrics.
- Company: Join a dynamic team at a leading food brand focused on innovation and community engagement.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a creative environment that values storytelling and community connection.
- Qualifications: 5+ years in social media marketing with proven leadership and strategic skills.
- Other info: Work from our Bracknell office with flexibility to balance personal and business needs.
The predicted salary is between 46000 - 84000 £ per year.
Expected salary: £53,000-£70,000 (dependent on experience).
Contract type: This position is a Permanent contract.
Working pattern/flexible working: The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Social Media team aims for 2 days a week in the office to connect and on a more ad-hoc basis to attend key meetings, with occasional meetings in our London office when needed.
Location: This role is based at our Bracknell Head Office.
Key responsibilities
- Own the owned social media channel roadmap, aligning it with overall business objectives, customer strategy and brand vision.
- Lead the charge on high-profile tactical activity and key campaigns: Work with our agencies and internal teams to mastermind campaigns that capture attention, generate buzz, and leave a lasting impact.
- Master the art of storytelling: Craft compelling narratives that resonate with our target audience across various social media platforms.
- Data-driven decision making: Track, analyse, and optimise campaign performance using social media analytics tools.
- Community building and engagement: Foster authentic connections with our food-loving audience.
- Stay ahead of the curve: Keep your finger on the pulse of the ever-evolving social media landscape.
- Collaborate and inspire: Work closely with cross-functional teams, including marketing, PR, creative, and agencies.
- Lead and develop a high-performing team: Mentor, coach, and guide a team of social media specialists.
Essential skills/experience you'll need
- Proven experience: 5+ years of experience in social media marketing, with a demonstrable track record of launching successful, high-profile campaigns.
- Next-level creativity: A passion for innovation and a knack for developing unique, attention-grabbing content.
- Strategic mindset: The ability to think strategically about social media's role in achieving business objectives.
- Data fluency: Proficiency in social media analytics tools and a data-driven approach to decision-making.
- Excellent communication skills: Exceptional written and verbal communication skills.
- Proven Leadership Experience: Requires significant experience in managing and developing a team of social media professionals.
Desirable skills/experience you may have
- Experience in Grocery or FMCG social media.
- Community building expertise: A deep understanding of how to build and engage online communities.
- Agile mindset: Thriving in a fast-paced, dynamic environment.
- Team player: A collaborative spirit and the ability to work effectively with cross-functional teams.
Social Marketing Senior Manager employer: Waitrose & Partners
Contact Detail:
Waitrose & Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Marketing Senior Manager
✨Tip Number 1
Network with professionals in the social media marketing field, especially those who have experience in FMCG or grocery sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Showcase your creativity by developing a personal project or campaign that highlights your storytelling skills. This could be a mock social media campaign for a brand you love, demonstrating your ability to create engaging content.
✨Tip Number 3
Familiarise yourself with the latest social media analytics tools and be prepared to discuss how you've used data to drive decisions in past campaigns. Being able to speak confidently about your analytical skills will set you apart.
✨Tip Number 4
Prepare examples of how you've successfully led and developed teams in previous roles. Highlight specific instances where your leadership made a significant impact on campaign outcomes or team performance.
We think you need these skills to ace Social Marketing Senior Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in social media marketing, particularly any high-profile campaigns you've led. Use specific metrics to demonstrate your success and creativity.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for social media and storytelling. Mention how your strategic mindset aligns with the company's objectives and how you can contribute to their brand vision.
Showcase Leadership Skills: Emphasise your leadership experience in managing and developing teams. Provide examples of how you've mentored others and fostered a collaborative environment in previous roles.
Highlight Data-Driven Achievements: Discuss your proficiency with social media analytics tools and how you've used data to optimise campaign performance. Include specific examples of how your decisions have positively impacted past campaigns.
How to prepare for a job interview at Waitrose & Partners
✨Showcase Your Campaign Successes
Be prepared to discuss specific high-profile campaigns you've led in the past. Highlight your role, the strategies you implemented, and the measurable outcomes. This will demonstrate your proven experience and ability to drive results.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with social media analytics tools and be ready to explain how you've used data to optimise campaigns. Discuss any metrics you've tracked and how they influenced your strategy, showcasing your data fluency.
✨Craft Compelling Narratives
Prepare examples of storytelling techniques you've used in previous roles. Think about how you can convey brand messages in a way that resonates with audiences across different platforms, reflecting your creativity and strategic mindset.
✨Emphasise Leadership and Team Development
Since this role involves leading a team, be ready to share your leadership philosophy. Discuss how you've mentored and developed team members in the past, and how you plan to inspire and guide your future team.
