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For Companies At a Glance
- Tasks: Drive brand visibility through online and in-store activations with key UK retailers.
- Company: Join a dynamic team passionate about barbering, hairdressing, and animal grooming.
- Benefits: Enjoy a collaborative work environment and opportunities for professional growth.
- Why this job: Be part of a results-driven culture that values creativity and innovation in marketing.
- Qualifications: 3+ years in trade marketing within personal care or beauty; strong negotiation skills required.
- Other info: Manage budgets, track performance, and collaborate across departments for impactful marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
If you are a dynamic marketing professional with a passion for professional barbering, hairdressing and animal grooming, then we have an opportunity for a results-driven individual to join our sales and marketing team. Reporting to the Senior Trade Marketing Manager - Western Europe, this role will be responsible for driving growth by increasing brand and product visibility through online and in-store activations with key retailers in the UK. This position will work closely with the UK Sales Manager and collaborate with the wider EMEA trade marketing team.
Skills And Experience
- Experience: A minimum of 3 years of experience in trade marketing or a similar role within the personal care or beauty industry.
- Results-Driven: Experience of driving growth at trade level and passionate about professional personal care.
- Skilled Negotiator: Track record of securing best brand and product coverage with retailer through negotiation.
- Social Media: Experience activating with retailers across organic and paid media.
- Excellent Communicator: Creates and maintains strong relationships with key internal and external stakeholders.
- Collaborates: Works across multiple departments to develop and deliver trade marketing plans in the UK and EMEA teams.
- Analytical: Ability to analyse market data and derive actionable insights to inform marketing strategies.
Key Responsibilities and tasks will include:
- Product Promotion: Design and deliver product promotional campaigns, including omni-channel online activations, in-store displays and point-of-sale materials to increase product visibility and sales.
- Product Launch: Create and build on existing marketing collateral to successfully launch product with key accounts, utilising retailer's marketing mix to ensure maximum brand coverage and sales.
- Retailer Relationship Management: Build and maintain strong relationships with key retailers to ensure successful collaboration and product placement.
- Event Management: Responsible for managing exhibitions, trade events/fairs and education events.
- Budget Management: Manage the trade marketing budget for the UK.
- Reporting: Track retailer performance to ensure sales targets are met. Measure and report on effectiveness of trade marketing initiatives, making recommendations and adapting to meet objectives.
- Insights: Identify retailer and specific end-user needs and preferences to inform marketing decisions. Monitor competitor activity to identify additional growth opportunities.
Trade Marketing Manager employer: Wahl Clipper Corporation
Contact Detail:
Wahl Clipper Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the personal care and beauty industry. Understanding current market dynamics will help you speak confidently about how you can drive growth and visibility for our brand during interviews.
✨Tip Number 2
Network with professionals in the trade marketing field, especially those who have experience in the personal care sector. Attend industry events or webinars to connect with potential colleagues and learn more about effective strategies in trade marketing.
✨Tip Number 3
Prepare specific examples of successful campaigns you've managed in the past. Be ready to discuss how you increased brand visibility and sales through innovative marketing strategies, as this will demonstrate your results-driven approach.
✨Tip Number 4
Showcase your negotiation skills by discussing any experiences where you secured advantageous placements or partnerships with retailers. Highlighting these skills will be crucial, as building strong retailer relationships is key to the role.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in trade marketing, particularly within the personal care or beauty industry. Emphasise any results-driven achievements and relevant skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for professional barbering, hairdressing, and animal grooming. Discuss how your background and skills make you a perfect fit for driving growth through brand visibility.
Highlight Relevant Experience: In your application, focus on specific examples of your past work that demonstrate your ability to negotiate with retailers, manage budgets, and analyse market data. Use metrics to quantify your successes where possible.
Showcase Communication Skills: Since excellent communication is key for this role, provide examples of how you've built strong relationships with stakeholders in previous positions. Mention any collaborative projects that required cross-departmental teamwork.
How to prepare for a job interview at Wahl Clipper Corporation
✨Show Your Passion for the Industry
Make sure to express your enthusiasm for professional barbering, hairdressing, and animal grooming. Share any personal experiences or insights that highlight your passion for the beauty industry, as this will resonate well with the interviewers.
✨Demonstrate Your Results-Driven Mindset
Prepare specific examples of how you've driven growth in previous roles. Discuss successful campaigns or strategies you've implemented that resulted in increased brand visibility or sales, showcasing your ability to deliver results.
✨Highlight Your Negotiation Skills
Be ready to discuss your experience in negotiating with retailers. Provide examples of how you've secured advantageous placements or coverage for products, emphasising your skills as a skilled negotiator.
✨Prepare for Analytical Questions
Since the role requires analysing market data, be prepared to discuss how you've used data to inform marketing strategies in the past. Bring examples of insights you've derived from data analysis and how they influenced your decisions.
