At a Glance
- Tasks: Drive customer growth and retention through innovative marketing strategies in the FinTech space.
- Company: Join Wahed, a global leader in values-based financial services.
- Benefits: Competitive salary, remote work options, and a chance to make a real impact.
- Why this job: Be part of a mission to reduce financial inequality while honing your marketing skills.
- Qualifications: Experience in digital marketing and a passion for data-driven results.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Wahed
We have a passion to reduce financial inequality and exclusion by building world leading financial products and services aimed at giving access to all. We are a New York headquartered Financial Technology (FinTech) company focused on serving values-based (shariah compliant) digital financial services to retail clients globally, starting with wealth management. We have an impressive global team aligned with this purpose and are looking for trail blazers in their fields that will take our customer delivery to new levels. We can promise you a digital first and truly international culture, as well as a fascinating immersion into the world of FinTech and Islamic finance.
Job Brief
We are seeking a highly skilled and creative Growth and Lifecycle Manager to join our dynamic team at Wahed. As a Growth and Lifecycle Manager, you will be responsible for driving customer acquisition, improving customer retention, and maximising revenue growth through innovative marketing strategies. Your expertise will be crucial in implementing data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth. This role requires a deep understanding of digital marketing techniques, analytics, and a passion for driving results.
Job Description
- Candidate should have a strong focus on execution and deployment which translates into the ability to:
- Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry.
- Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators.
- Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system. The ability to utilize front-end web development languages such as HTML and JavaScript is a strong plus.
- Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights.
- Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing.
- Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads.
- Utilize growth hack business frameworks such as AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
Job Specification
- Proven experience as a Growth Hacker or similar role.
- Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
- Proficiency in marketing analytics and data-driven decision-making.
- Experience with Google Analytics, Mixpanel or similar tools is essential.
- Solid understanding of conversion rate optimization (CRO) principles and best practices.
- Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
- Creative mindset with the ability to develop innovative marketing ideas and campaigns.
- Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
- Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Results-oriented mindset with a focus on driving measurable business growth.
- Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable.
- Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
Growth Lead - UK in London employer: Wahed Inc.
Contact Detail:
Wahed Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Lead - UK in London
✨Tip Number 1
Get your networking game on! Connect with people in the FinTech space, especially those at Wahed. Attend industry events, webinars, or even local meetups. You never know who might help you land that Growth Lead role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your growth marketing strategies and successful campaigns. Use data to back up your achievements. This will give us a clear picture of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to the team at Wahed through our website. Express your interest in the Growth Lead position and share how you can contribute to our mission.
✨Tip Number 4
Prepare for interviews by brushing up on your knowledge of Islamic finance and the financial services industry. We want to see your passion for reducing financial inequality and how you can drive customer acquisition and retention at Wahed.
We think you need these skills to ace Growth Lead - UK in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for reducing financial inequality shine through. We want to see how your values align with ours and how you can contribute to our mission at Wahed.
Tailor Your Content: Make sure to customise your application to highlight your experience in growth marketing and digital strategies. We love seeing specific examples of how you've driven customer acquisition and retention in the past.
Be Data-Driven: Since we’re all about data-driven decisions, include any relevant metrics or analytics from your previous roles. Show us how you've used data to optimise campaigns and drive results – it’ll make your application stand out!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Wahed Inc.
✨Know Your Growth Strategies
Make sure you’re well-versed in various growth marketing strategies, especially those relevant to the financial services industry. Be ready to discuss specific campaigns you've executed and the results they achieved. This shows your practical experience and understanding of what drives customer acquisition and retention.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analytics tools like Google Analytics or Mixpanel in previous roles. Bring examples of how you've interpreted data to optimise marketing campaigns or improve conversion rates. This will demonstrate your ability to make data-driven decisions, which is crucial for the role.
✨Demonstrate Your Creative Side
Think of innovative marketing ideas or campaigns you've developed in the past. Be ready to share how you approached content creation, whether it was designing landing pages or creating engaging infographics. Highlighting your creativity will show that you can think outside the box and contribute to Wahed's mission.
✨Understand the FinTech Landscape
Familiarise yourself with the current trends in FinTech and Islamic finance. Being able to discuss these topics during your interview will not only show your interest in the industry but also your commitment to Wahed’s mission of reducing financial inequality. It’s a great way to connect your personal values with the company’s goals.