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For Companies At a Glance
- Tasks: Drive customer growth and retention through innovative marketing strategies in the FinTech space.
- Company: Join Wahed, a global leader in shariah-compliant financial services.
- Benefits: Competitive salary, flexible working hours, and a vibrant international culture.
- Why this job: Be part of a mission to reduce financial inequality while honing your marketing skills.
- Qualifications: Experience in digital marketing and a passion for data-driven results.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Wahed
We have a passion to reduce financial inequality and exclusion by building world leading financial products and services aimed at giving access to all. We are a New York headquartered Financial Technology (FinTech) company focused on serving values-based (shariah compliant) digital financial services to retail clients globally, starting with wealth management. We have an impressive global team aligned with this purpose and are looking for trail blazers in their fields that will take our customer delivery to new levels. We can promise you a digital first and truly international culture, as well as a fascinating immersion into the world of FinTech and Islamic finance.
Job Brief
We are seeking a highly skilled and creative Growth and Lifecycle Manager to join our dynamic team at Wahed. As a Growth and Lifecycle Manager, you will be responsible for driving customer acquisition, improving customer retention, and maximising revenue growth through innovative marketing strategies. Your expertise will be crucial in implementing data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth. This role requires a deep understanding of digital marketing techniques, analytics, and a passion for driving results.
Job Description
- Candidate should have a strong focus on execution and deployment which translates into the ability to:
- Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry.
- Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators.
- Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system. The ability to utilize front-end web development languages such as HTML and JavaScript is a strong plus.
- Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights.
- Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing.
- Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads.
- Utilize growth hack business frameworks such as AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
Job Specification
- Proven experience as a Growth Hacker or similar role.
- Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
- Proficiency in marketing analytics and data-driven decision-making.
- Experience with Google Analytics, Mixpanel or similar tools is essential.
- Solid understanding of conversion rate optimization (CRO) principles and best practices.
- Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
- Creative mindset with the ability to develop innovative marketing ideas and campaigns.
- Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
- Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Results-oriented mindset with a focus on driving measurable business growth.
- Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable.
- Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
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Growth Lead - UK employer: Wahed Inc.
Contact Detail:
Wahed Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Lead - UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FinTech space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in growth marketing. Include case studies, campaigns you've run, and any data-driven results you've achieved. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like Wahed, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application directly. Plus, it shows you're genuinely interested in joining our team. So, don’t hesitate—get your application in and let’s make waves in the FinTech world together!
We think you need these skills to ace Growth Lead - UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Lead role. Highlight your experience in digital marketing and growth strategies, and show us how your skills align with our mission at Wahed.
Showcase Your Creativity: We love innovative ideas! When you describe your past projects, focus on the creative solutions you implemented. Whether it’s a unique marketing campaign or a clever way to optimise conversion funnels, let your creativity shine through.
Data-Driven Insights Matter: Since we’re all about analytics, don’t forget to include examples of how you’ve used data to drive decisions in your previous roles. Share specific metrics or results that demonstrate your impact on customer acquisition and retention.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Wahed!
How to prepare for a job interview at Wahed Inc.
✨Know Your Growth Strategies
Make sure you’re well-versed in various growth marketing strategies, especially those relevant to the financial services industry. Be ready to discuss specific campaigns you've executed and the results they achieved. This shows your practical experience and understanding of what drives customer acquisition and retention.
✨Showcase Your Analytical Skills
Prepare to talk about how you’ve used data analytics tools like Google Analytics or Mixpanel in previous roles. Bring examples of how you’ve interpreted data to optimise marketing funnels or improve conversion rates. This will demonstrate your ability to make data-driven decisions, which is crucial for the role.
✨Demonstrate Creativity in Content Creation
Think of innovative content ideas that could engage customers in the financial sector. Whether it’s landing pages, infographics, or interactive tools, be ready to share your creative process and any successful projects. This will highlight your ability to think outside the box and contribute to Wahed's mission.
✨Understand the FinTech Landscape
Familiarise yourself with the current trends in FinTech and Islamic finance. Being able to discuss these topics during your interview will show your genuine interest in the industry and how you can contribute to Wahed’s goals. It’s all about aligning your passion with their mission!
