At a Glance
- Tasks: Drive sales growth in the premium hospitality sector and build a commercial function from scratch.
- Company: Fast-growing premium food business with a strong reputation in London.
- Benefits: Competitive salary, uncapped commission, and significant autonomy.
- Other info: Hybrid role with clear progression opportunities into leadership.
- Why this job: Make your mark by shaping the future of a thriving business.
- Qualifications: Experience in senior sales roles and a strong network in hospitality.
The predicted salary is between 55000 - 55000 £ per year.
We’re partnering with a fast-growing premium food business supplying some of London’s most respected hotels, restaurants, cafés and hospitality operators. With a strong reputation, an established customer base and monthly revenues already exceeding expectations, the business is entering its next phase of growth. Now they’re looking for their first dedicated Senior Sales Manager to take ownership of the commercial function and help scale the business to the next level.
If you’ve successfully built sales functions, opened new markets, won major accounts and enjoy creating structure where none exists, this could be exactly the challenge you’re looking for.
Why Join?- Up to £55,000 base salary
- Uncapped commission structure
- Realistic up to £85,000 OTE
- £100,000+ potential for top performers
- Commission paid on both new business and account growth
- Significant autonomy and influence
- Opportunity to build a function from the ground up
- Direct exposure to the founder and leadership team
- Clear progression into Head of Sales / Sales Director as the business scales
This isn’t a role where you’ll inherit a polished CRM, a fully built sales team and a perfectly mapped-out process. You’ll be stepping into a business with huge potential, strong foundations and genuine ambition, but you’ll be the person helping create the commercial engine that drives future growth. You’ll work directly with the founder, take ownership of sales strategy, implement systems, build processes and most importantly win business. The long-term objective is simple: Double revenue and build a scalable commercial function.
What You’ll Be Doing- Winning new business across hotels, hospitality groups, restaurants, cafes and premium foodservice operators
- Growing revenue from existing accounts through strategic account management
- Building and managing a healthy sales pipeline
- Implementing and optimising CRM systems
- Creating reporting, forecasting and sales tracking processes
- Developing commercial strategies to accelerate growth
- Working closely with operations and leadership to identify new opportunities
- Helping shape the future structure of the sales team as the business grows
This is a hybrid role combining new business development and account growth, with new business being the primary focus. You’ll also have support from an existing junior team member handling some of the more transactional account management activity.
Who We’re Looking ForWe’re interested in speaking with people who have:
- Senior Sales Manager, Head of Sales or Commercial Manager experience
- A strong network within hospitality, foodservice or HoReCa
- Experience winning and developing multi-site accounts
- A track record of growing revenue through both new business and account development
- Experience implementing CRM systems and building sales processes
- A commercial mindset with the ability to balance strategy and execution
Most importantly, we’re looking for someone who has built something before. Someone comfortable operating in a growing business. Someone who doesn’t need every process mapped out. Someone who sees opportunity where others see ambiguity. If you’re looking for a role where you can genuinely make your mark, build something meaningful and be rewarded for doing so, we’d love to hear from you.
Job Tenure: Permanent
Senior Sales Manager – London employer: Wagstaff Recruitment
Wagstaff Recruitment is an excellent employer, offering a supportive work culture that prioritises employee well-being and professional growth. With structured pay progression, comprehensive training, and a focus on work-life balance, this role in Durham provides a meaningful opportunity for healthcare professionals to make a difference while enjoying predictable hours and generous benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Manager – London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Wagstaff Recruitment. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Wagstaff Recruitment
Don't be shy about reaching out to Wagstaff Recruitment directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Senior Sales Manager – London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Wagstaff Recruitment and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Wagstaff Recruitment
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
