At a Glance
- Tasks: Drive sales growth in the premium hospitality sector and build a commercial function from scratch.
- Company: Fast-growing premium food business with a strong reputation in London.
- Benefits: Competitive salary, uncapped commission, autonomy, and clear progression opportunities.
- Other info: Hybrid role with significant influence and direct exposure to leadership.
- Why this job: Make a real impact by shaping the future of a thriving business.
- Qualifications: Experience in senior sales roles and a strong network in hospitality.
The predicted salary is between 55000 - 55000 £ per year.
We’re partnering with a fast-growing premium food business supplying some of London’s most respected hotels, restaurants, cafés and hospitality operators. With a strong reputation, an established customer base and monthly revenues already exceeding expectations, the business is entering its next phase of growth. Now they’re looking for their first dedicated Senior Sales Manager to take ownership of the commercial function and help scale the business to the next level.
If you’ve successfully built sales functions, opened new markets, won major accounts and enjoy creating structure where none exists, this could be exactly the challenge you’re looking for.
Why Join?
- Up to £55,000 base salary
- Uncapped commission structure
- Realistic up to £85,000 OTE
- £100,000+ potential for top performers
- Commission paid on both new business and account growth
- Significant autonomy and influence
- Opportunity to build a function from the ground up
- Direct exposure to the founder and leadership team
- Clear progression into Head of Sales / Sales Director as the business scales
The Opportunity
This isn’t a role where you’ll inherit a polished CRM, a fully built sales team and a perfectly mapped-out process. You’ll be stepping into a business with huge potential, strong foundations and genuine ambition, but you’ll be the person helping create the commercial engine that drives future growth. You’ll work directly with the founder, take ownership of sales strategy, implement systems, build processes and most importantly win business. The long-term objective is simple: Double revenue and build a scalable commercial function.
What You’ll Be Doing
- Winning new business across hotels, hospitality groups, restaurants, cafes and premium foodservice operators
- Growing revenue from existing accounts through strategic account management
- Building and managing a healthy sales pipeline
- Implementing and optimising CRM systems
- Creating reporting, forecasting and sales tracking processes
- Developing commercial strategies to accelerate growth
- Working closely with operations and leadership to identify new opportunities
- Helping shape the future structure of the sales team as the business grows
This is a hybrid role combining new business development and account growth, with new business being the primary focus. You’ll also have support from an existing junior team member handling some of the more transactional account management activity.
Who We’re Looking For
We’re interested in speaking with people who have:
- Senior Sales Manager, Head of Sales or Commercial Manager experience
- A strong network within hospitality, foodservice or HoReCa
- Experience winning and developing multi-site accounts
- A track record of growing revenue through both new business and account development
- Experience implementing CRM systems and building sales processes
- A commercial mindset with the ability to balance strategy and execution
Most importantly, we’re looking for someone who has built something before. Someone comfortable operating in a growing business. Someone who doesn’t need every process mapped out. Someone who sees opportunity where others see ambiguity. If you’re looking for a role where you can genuinely make your mark, build something meaningful and be rewarded for doing so, we’d love to hear from you.
Job Tenure: Permanent
Senior Sales Manager – London employer: Wagstaff Recruitment
Wagstaff Recruitment is an excellent employer, offering a supportive work culture that prioritises employee well-being and professional growth. With structured pay progression, comprehensive training, and a focus on work-life balance, this role in Durham provides a meaningful opportunity for healthcare professionals to make a difference while enjoying predictable hours and generous benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Manager – London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Sales Manager – London at Wagstaff Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Wagstaff Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Sales Manager – London. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Sales Manager – London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Wagstaff Recruitment:When writing your cover letter, make sure to tailor your message specifically for Wagstaff Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Wagstaff Recruitment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Wagstaff Recruitment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Wagstaff Recruitment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Wagstaff Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
