Sales Director – Corporate & Venue Catering – London

Sales Director – Corporate & Venue Catering – London

London Full-Time 90000 - 100000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive new business in corporate catering and build key relationships.
  • Company: A growing hospitality and catering business with a dynamic culture.
  • Benefits: Competitive salary up to £100,000 plus commission and growth opportunities.
  • Other info: Join a start-up mentality environment with excellent career progression.
  • Why this job: Be hands-on in a role that makes a real impact from day one.
  • Qualifications: Proven track record in hospitality sales and strong relationship-building skills.

The predicted salary is between 90000 - 100000 £ per year.

A growing hospitality and catering business is looking for a Sales Director to lead its next stage of growth. What they need is someone who can get out into the market, open doors, win new business and help build the commercial structure required to support significant growth. This is a hands-on role. The expectation is not to spend six months building strategy documents and presentations. The expectation is to start generating opportunities, bringing in clients and creating momentum from day one.

The Role:

  • Drive new business across corporate catering, events and hospitality
  • Build relationships with key decision-makers and convert opportunities into revenue
  • Develop and manage a strong sales pipeline
  • Lead pitches, tenders and commercial proposals
  • Identify new venue partnerships and growth opportunities
  • Work closely with senior leadership on business growth plans
  • Implement CRM systems, reporting processes and commercial structure
  • Improve sales materials, client presentations and commercial positioning
  • Support the development of the wider sales and marketing function
  • Build and grow a commercial team as the business expands

The Person:

  • Proven track record of winning new business within hospitality, catering, events or a related sector
  • Enjoy a start-up mentality
  • Commercially driven and motivated by growth
  • Comfortable generating leads, making approaches and creating opportunities
  • Strong relationship builder with a consultative approach to sales
  • Able to balance strategic thinking with hands-on execution
  • Experience participating in tenders and competitive pitch processes
  • Understands what corporate clients expect from modern hospitality providers
  • Entrepreneurial mindset with the ability to thrive in a growing business
  • Confident operating at both board level and client level
  • Not afraid to roll up their sleeves and get stuck in

Job Tenure: Permanent

Sales Director – Corporate & Venue Catering – London employer: Wagstaff Recruitment

Join a dynamic and rapidly growing Top 50 law firm in London, where collaboration and inclusivity are at the heart of our culture. We offer competitive salaries, a supportive environment for professional growth, and the opportunity to build a significant practice while working with a diverse client base. Our commitment to diversity and equal opportunities makes us an excellent employer for those seeking meaningful and rewarding careers in law.

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Contact Details:

Wagstaff Recruitment Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Director – Corporate & Venue Catering – London

Get a Taste of the Scene

Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!

Network at Food Festivals

Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!

Show Off Your Skills

Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Wagstaff Recruitment. It’s a fun way to stand out and demonstrate what you bring to the table!

Reach Out Directly to Wagstaff Recruitment

Don't be shy about reaching out to Wagstaff Recruitment directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!

We think you need these skills to ace Sales Director – Corporate & Venue Catering – London

New Business Development
Relationship Building
Sales Pipeline Management
Tender and Pitch Experience
Commercial Proposal Development
CRM Implementation
Sales Strategy Execution

Some tips for your application 🫡

Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.

Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!

Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Wagstaff Recruitment and how your skills can contribute to our team's success. We're after that genuine connection!

Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!

How to prepare for a job interview at Wagstaff Recruitment

Show Your People Skills

In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!

Know Your Menu Inside Out

Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!

Demonstrate Your Team Spirit

Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'

Get Ready for a Practical Test

In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!