At a Glance
- Tasks: Own and develop CRM strategy, manage campaigns, and analyse customer data.
- Company: Fast-growing multi-brand hospitality group in Central London.
- Benefits: Competitive salary, hybrid working, and a chance to shape customer engagement.
- Other info: Exciting opportunity in a dynamic hospitality environment with growth potential.
- Why this job: Take charge of CRM and make a real impact on customer loyalty and revenue.
- Qualifications: Experience in CRM management, email marketing, and data analysis.
The predicted salary is between 50000 - 50000 £ per year.
We’re partnering with a fantastic and fast-growing bar group in London to find an experienced CRM Manager to join their digital team. This is a brilliant opportunity to take full ownership of CRM in a standalone role, working across a multi-brand portfolio and driving customer engagement, loyalty, and revenue through data-led campaigns. Based in a Central London office (hybrid working), you’ll be responsible for shaping and delivering the CRM strategy across multiple brands and venues. You’ll manage the full lifecycle of campaigns, using customer data and insights to create targeted, high-impact communications.
Key Responsibilities
- Own and develop the CRM strategy across a multi-brand portfolio
- Plan and execute email and CRM campaigns end-to-end
- Analyse customer data to drive segmentation and targeting
- Build automated customer journeys and retention campaigns
- Collaborate with marketing and digital teams across different brands
About You
- Proven experience in a CRM Manager or similar role
- Strong background in email marketing, campaigns, and customer data
- Experience managing CRM across multiple brands or business units
- Comfortable working in a standalone CRM position
- Data-driven mindset with strong analytical skills
- Experience within hospitality, bars, restaurants, or food retail is highly desirable
Job Tenure: Permanent
CRM Manager – Multi-Brand Hospitality Group – £50,000 – London employer: Wagstaff Recruitment
Join a dynamic and rapidly expanding multi-brand hospitality group in Central London, where you will have the opportunity to take full ownership of the CRM strategy in a vibrant and collaborative environment. With a focus on employee growth and development, this role offers a unique chance to drive customer engagement and loyalty while enjoying the benefits of hybrid working in one of the UK's most exciting cities. Experience a supportive work culture that values innovation and creativity, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager – Multi-Brand Hospitality Group – £50,000 – London
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality industry, especially those who work in CRM roles. Use LinkedIn to connect and engage with them; you never know who might have a lead on that perfect job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous CRM campaigns and results. This will give potential employers a clear picture of what you can bring to the table, especially in a multi-brand environment.
✨Tip Number 3
Prepare for interviews by brushing up on data analysis techniques. Be ready to discuss how you've used customer insights to drive engagement and loyalty in past roles. This will demonstrate your data-driven mindset!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by hiring managers directly.
We think you need these skills to ace CRM Manager – Multi-Brand Hospitality Group – £50,000 – London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience with email marketing and customer data, especially in hospitality. We want to see how your skills align with our multi-brand approach!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can drive customer engagement for our bar group. Keep it engaging and relevant to the role.
Showcase Your Data Skills:Since this role is all about data-driven campaigns, make sure to showcase your analytical skills. Share examples of how you've used customer insights to shape successful campaigns in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Wagstaff Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools. Brush up on your knowledge of customer data analysis, segmentation, and campaign management. Being able to discuss specific examples from your past experience will show that you’re the right fit for this standalone role.
✨Showcase Your Data Skills
Since this role requires a data-driven mindset, prepare to discuss how you've used data to drive customer engagement and loyalty in previous positions. Bring along any relevant metrics or case studies that highlight your success in managing CRM across multiple brands.
✨Understand the Hospitality Landscape
Familiarise yourself with the hospitality industry, especially trends in bars and restaurants. Knowing the challenges and opportunities in this sector will help you tailor your CRM strategies effectively and demonstrate your passion for the field during the interview.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about their current CRM strategies and how they envision the role evolving. This shows your genuine interest in the position and helps you assess if it’s the right fit for you.
