At a Glance
- Tasks: Own and develop CRM strategy, manage campaigns, and analyse customer data.
- Company: Fast-growing multi-brand hospitality group in Central London.
- Benefits: Competitive salary, hybrid working, and a chance to shape customer engagement.
- Other info: Exciting opportunity in a dynamic hospitality environment with growth potential.
- Why this job: Take charge of CRM and make a real impact on customer loyalty and revenue.
- Qualifications: Experience in CRM management, email marketing, and strong analytical skills.
The predicted salary is between 50000 - 50000 £ per year.
We’re partnering with a fantastic and fast-growing bar group in London to find an experienced CRM Manager to join their digital team. This is a brilliant opportunity to take full ownership of CRM in a standalone role, working across a multi-brand portfolio and driving customer engagement, loyalty, and revenue through data-led campaigns. Based in a Central London office (hybrid working), you’ll be responsible for shaping and delivering the CRM strategy across multiple brands and venues. You’ll manage the full lifecycle of campaigns, using customer data and insights to create targeted, high-impact communications.
Key Responsibilities
- Own and develop the CRM strategy across a multi-brand portfolio
- Plan and execute email and CRM campaigns end-to-end
- Analyse customer data to drive segmentation and targeting
- Build automated customer journeys and retention campaigns
- Collaborate with marketing and digital teams across different brands
About You
- Proven experience in a CRM Manager or similar role
- Strong background in email marketing, campaigns, and customer data
- Experience managing CRM across multiple brands or business units
- Comfortable working in a standalone CRM position
- Data-driven mindset with strong analytical skills
- Experience within hospitality, bars, restaurants, or food retail is highly desirable
Job Tenure: Permanent
CRM Manager – Multi-Brand Hospitality Group – £50,000 – London employer: Wagstaff Recruitment
Join a dynamic and rapidly expanding multi-brand hospitality group in Central London, where you will have the opportunity to take full ownership of the CRM strategy in a vibrant and collaborative environment. With a focus on employee growth, this role offers hybrid working arrangements and the chance to make a significant impact through data-driven campaigns that enhance customer engagement and loyalty. Experience a supportive work culture that values innovation and creativity, making it an excellent place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager – Multi-Brand Hospitality Group – £50,000 – London
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality industry, especially those who work in CRM roles. Use LinkedIn to connect and engage with them; you never know who might have a lead on that perfect job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and successes. This will give potential employers a clear picture of what you can bring to their multi-brand portfolio.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used customer insights to drive engagement and revenue in past roles. It’s all about demonstrating that data-driven mindset!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by hiring managers who are looking for talent like yours.
We think you need these skills to ace CRM Manager – Multi-Brand Hospitality Group – £50,000 – London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience in managing CRM strategies, especially in multi-brand environments. We want to see how your skills align with the job description!
Showcase Your Data Skills:Since this role is all about data-driven campaigns, don’t forget to showcase your analytical skills. Include examples of how you've used customer data to drive engagement and revenue in your previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and how your experience makes you the perfect fit for this standalone role. We love a good story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Wagstaff Recruitment
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in customer engagement and loyalty, especially within the hospitality sector. Be ready to discuss how you've used data to drive successful campaigns in your previous roles.
✨Showcase Your Campaign Successes
Prepare specific examples of email and CRM campaigns you've managed. Highlight the strategies you used, the results achieved, and how you tailored communications for different customer segments. This will demonstrate your hands-on experience and data-driven mindset.
✨Understand the Multi-Brand Approach
Since this role involves managing CRM across multiple brands, do your homework on the company’s portfolio. Familiarise yourself with their different venues and think about how you would approach CRM strategy for each brand. This shows your enthusiasm and strategic thinking.
✨Be Ready to Collaborate
Collaboration is key in this role, so be prepared to discuss how you've worked with marketing and digital teams in the past. Share examples of how you’ve successfully partnered with others to enhance customer journeys and retention campaigns.
