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- Tasks: Drive sales through innovative marketing strategies for wholesalers, distributors, and electricians.
- Company: Join a dynamic team at WAGO, a leader in electrical solutions.
- Benefits: Flexible work schedule with 3 days in the office and 2 days remote.
- Why this job: Make a real impact by animating WAGO offers and enhancing brand strength.
- Qualifications: Experience in end-to-end campaign delivery and strong analytical skills.
- Other info: Exciting opportunities for growth and collaboration with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
3 days in Crick office / 2 days from home. The role of the Trade Marketing Manager is to build and execute the Marketing Strategy for Wholesalers, Distributors and Electricians with push and pull activity to drive sales through our channel and to animate the WAGO offers to Electricians. We are looking for solid end to end campaign delivery experience.
Key Tasks & Responsibilities:
- Developing and executing the marketing strategy for Distributors, Wholesalers and Electricians of the WAGO portfolio for each customer type, both online and offline.
- Data acquisition of Electricians.
- Animation of the WAGO proposition to Electricians.
- Growing and measuring WAGO brand strength with Electricians.
- Growing width of wallet with Wholesalers and Distributors through data analytics and targeted promotional campaigns.
- Working with, directing and supporting the Virtual Inside Sales Team & Key Account Managers with promotional strategies, collateral to sell in and sell out identified WAGO offers.
- Owning and building a marketing calendar of sell in and sell out activity for distributors.
- Managing, building and deploying co-op marketing activities with key partners.
- Identifying, businesses planning and deploying new tools to assist our distributors in selling out WAGO products for example co-op branding tools.
- Building, executing and managing the WAGO Point of Sale strategy for all distributor types.
- Mapping coverage gaps in our network and building marketing actions to fill those gaps.
- Undertaking market research.
- Own and develop CRM data for targeted campaigns.
- A wide variety of ad hoc projects.
- Distributor and Wholesaler push and pull marketing plan.
- Electrician animation plan.
- Coverage growth.
Key Relationships & Customers:
- Marcomms and Product Manager teams.
- Sales team.
- Director of Digital and Marketing.
- External Stakeholders i.e. customers, agency partners.
Trade Marketing Manager in Crick employer: WAGO UK & Ireland
Contact Detail:
WAGO UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager in Crick
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Trade Marketing Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. We want you to show off your knowledge about WAGO and how you can contribute to their goals. Tailor your answers to reflect their needs!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. We suggest focusing on your campaign delivery experience and how you can drive sales through innovative marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can animate the WAGO offers and grow brand strength with Electricians.
We think you need these skills to ace Trade Marketing Manager in Crick
Some tips for your application 🫡
Show Your Campaign Experience: Make sure to highlight your end-to-end campaign delivery experience in your application. We want to see how you've developed and executed marketing strategies before, especially for distributors and wholesalers.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match the Trade Marketing Manager role. We love seeing candidates who take the time to connect their background with our needs.
Be Data-Driven: Since data analytics is key for this role, include examples of how you've used data to drive marketing decisions in the past. Show us how you’ve grown brand strength or improved sales through targeted campaigns!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at WAGO UK & Ireland
✨Know Your Marketing Strategy
Make sure you understand the marketing strategy for wholesalers, distributors, and electricians. Be ready to discuss how you would develop and execute campaigns tailored to each customer type. This shows that you’re not just familiar with the role but also have a strategic mindset.
✨Showcase Your Data Skills
Since data acquisition and analytics are key parts of this role, come prepared with examples of how you've used data to drive marketing decisions in the past. Highlight any specific tools or methodologies you've employed to measure brand strength or campaign effectiveness.
✨Demonstrate Collaboration Experience
This position involves working closely with sales teams and external stakeholders. Share examples of how you've successfully collaborated with different teams to achieve marketing goals. Emphasise your ability to direct and support others, especially in promotional strategies.
✨Prepare for Ad Hoc Projects
Be ready to discuss how you handle unexpected projects or changes in strategy. Think of examples where you’ve had to adapt quickly and still deliver results. This will show your flexibility and problem-solving skills, which are crucial for this role.
