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- Tasks: Execute and optimise digital marketing campaigns to boost brand visibility and customer engagement.
- Company: Join WAGO, a leader in digital commerce with a collaborative team spirit.
- Benefits: Flexible working hours, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and data-driven decision making.
- Why this job: Make an impact in the digital marketing space while working with innovative technologies.
- Qualifications: Experience in digital marketing and strong analytical skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
The Digital Marketing Specialist is responsible for executing and optimising WAGO UK & Ireland’s digital marketing activities to drive brand visibility, customer engagement and demand generation. Working within the Integrated Campaigns team, the role supports the delivery of digital campaigns across web, search, email and marketing automation platforms. The role also supports the growth of WAGO’s digital commerce ecosystem, including the eShop platform and commerce connectors with distribution partners. A key responsibility of the role is analysing digital performance data and customer journeys to generate insights that improve campaign effectiveness, digital engagement and marketing ROI.
Digital Campaign Execution
- Execute digital marketing activities supporting integrated marketing campaigns across website, search, email and digital advertising channels.
- Work closely with the Integrated Campaigns Manager to deploy campaign landing pages, digital assets and marketing automation workflows.
- Support the digital delivery of demand generation campaigns aligned to key growth sectors and customer segments.
- Budget management.
Website & Digital Experience
- Manage and optimise the WAGO UK & Ireland website to ensure strong user experience, search visibility and lead generation performance.
- Monitor website performance and identify opportunities to improve engagement and conversion rates.
- Support the development of customer-focused digital journeys across the website and campaign landing pages.
Marketing Automation & Email Marketing
- Own and optimise email marketing campaigns including segmentation, targeting, campaign deployment and performance analysis.
- Implement marketing automation workflows to support lead nurturing and campaign engagement.
- Work with CRM systems to ensure customer data quality and effective targeting of campaigns.
eCommerce & Digital Commerce Enablement
- Support the growth of WAGO’s digital commerce ecosystem including the eShop platform, EDI ordering and commerce connectors.
- Collaborate with distributors and internal teams to support digital purchasing journeys for customers.
- Analyse eCommerce performance data and identify opportunities to increase digital adoption and sales.
- Grow sales through our B2B eShop platform via digital marketing.
Digital Analytics & Performance Optimisation
- Monitor and analyse performance across website, campaigns, email and digital channels.
- Build dashboards and reports tracking key KPIs including website traffic, engagement, lead generation and digital commerce activity.
- Provide insights and recommendations to optimise digital campaigns and improve marketing ROI.
Agency & Technology Management
- Work with digital agencies and technology partners to implement campaigns and digital initiatives.
- Support the deployment and optimisation of marketing technology tools including marketing automation and analytics platforms.
Key Deliverables & Results
- Successful delivery of digital components within integrated marketing campaigns.
- Animation and nurture programmes engaging existing customers via email and marketing automation.
- Continuous improvement of customer digital journeys across web and marketing platforms.
- Growth in website traffic, engagement and lead generation.
- Increased adoption and revenue contribution from eCommerce channels (eShop, EDI and commerce connectors).
- Clear performance reporting and actionable insights on digital marketing activity.
- Budget reporting.
Digital Specialist in Crick employer: WAGO UK & Ireland
Contact Detail:
WAGO UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Specialist in Crick
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can contribute to their goals, especially in areas like eCommerce and digital campaign execution.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Digital Specialist in Crick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Specialist role. Highlight your experience with digital marketing, campaign execution, and any relevant tools you've used. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our goals at WAGO. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: Since analysing performance data is key in this role, make sure to mention any experience you have with analytics tools or reporting. We’re keen to see how you’ve used data to drive decisions and improve campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at WAGO UK & Ireland
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around email campaigns, SEO, and eCommerce. Be ready to discuss specific tools and platforms you've used, like marketing automation software or analytics tools, as this will show your hands-on experience.
✨Showcase Your Analytical Skills
Since analysing performance data is a big part of the role, prepare examples of how you've used data to drive decisions in past projects. Bring along any dashboards or reports you've created to demonstrate your ability to track KPIs and improve campaign effectiveness.
✨Understand the Company’s Digital Landscape
Do your homework on WAGO UK & Ireland’s current digital presence. Familiarise yourself with their website, eShop platform, and any recent campaigns. This will help you tailor your answers and show that you're genuinely interested in contributing to their digital strategy.
✨Prepare Questions About Collaboration
The role involves working closely with various teams, so think about questions that highlight your collaborative spirit. Ask about how the Integrated Campaigns team works with other departments or how they measure success in their digital initiatives. This shows you're keen on teamwork and understanding the bigger picture.