At a Glance
- Tasks: Lead and optimise paid digital campaigns across Google, Microsoft, Meta, and TikTok.
- Company: Join a dynamic team focused on pet insurance marketing.
- Benefits: Enjoy a fully remote role with competitive pay and growth opportunities.
- Other info: Passion for pets is a plus!
- Why this job: Make a real impact in the pet industry while honing your digital marketing skills.
- Qualifications: 5-6 years of experience in managing paid digital campaigns and strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Lead and manage all paid digital channels including Google Ads, Microsoft Ads, Meta Ads, and TikTok Ads.
What the job involves:
- Plan, launch, and optimise campaigns focused on acquiring new pet insurance customers (B2C).
- Develop and implement ongoing paid media strategies to improve acquisition cost, conversion rate, and ROI.
- Own Google Ads performance, with deep experience in: Search Campaigns, Performance Max Campaigns and YouTube / Demand Gen Campaigns.
- Leverage Google Analytics 4 (GA4) for attribution reporting, data-driven insights, and audience segmentation.
- Build and maintain audiences across platforms for effective retargeting, nurturing, and cross-sell campaigns.
- Monitor and analyse campaign performance, producing clear, actionable reports and recommendations.
- Collaborate with creative, content, and CRM teams to align messaging and ensure full-funnel performance.
- Test and experiment with new platforms, ad formats, and bidding strategies to drive growth.
- Stay up to date with industry trends, competitor activity, and emerging digital marketing opportunities.
Who you are:
- Minimum 5–6 years’ hands-on experience managing paid digital campaigns.
- Proven success in Google Ads account management, particularly Search, Performance Max, and YouTube/Demand Gen.
- Strong experience with Microsoft Ads, Meta Ads, and TikTok Ads.
- Advanced skills in Google Analytics 4 — especially for attribution, audience creation, and performance reporting.
- Experience running lead generation and nurturing campaigns, ideally within competitive B2C markets.
- Excellent analytical, problem-solving, and communication skills.
- Highly data-driven, detail-oriented, and performance-focused.
- Comfortable working independently and taking ownership of channel performance and strategy.
Desirable:
- Passionate about pets (bonus points if you’re a pet owner yourself!).
Fully remote role.
Paid Digital Marketing Specialist employer: Waggel
As a fully remote employer, we offer a dynamic work culture that prioritises flexibility and work-life balance, making it an ideal environment for a Paid Digital Marketing Specialist. Our commitment to employee growth is evident through continuous learning opportunities and collaboration with creative teams, ensuring you can thrive while driving impactful campaigns in the pet insurance sector. Join us to be part of a passionate team that values innovation and data-driven strategies, all from the comfort of your own home.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Digital Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Waggel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Waggel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Waggel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Waggel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Digital Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Waggel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Waggel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Waggel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Waggel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Waggel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Waggel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
