At a Glance
- Tasks: Lead and optimise paid digital channels like Google Ads, Meta Ads, and TikTok Ads.
- Company: Join a dynamic team focused on pet insurance marketing.
- Benefits: Fully remote role with competitive salary and growth opportunities.
- Other info: Stay ahead of industry trends and collaborate with creative teams.
- Why this job: Make a real impact in digital marketing while working with pets!
- Qualifications: 5-6 years of hands-on experience in managing paid digital campaigns.
The predicted salary is between 40000 - 50000 £ per year.
Lead and manage all paid digital channels including Google Ads, Microsoft Ads, Meta Ads, and TikTok Ads.
What the job involves:
- Plan, launch, and optimise campaigns focused on acquiring new pet insurance customers (B2C).
- Develop and implement ongoing paid media strategies to improve acquisition cost, conversion rate, and ROI.
- Own Google Ads performance, with deep experience in: Search Campaigns, Performance Max Campaigns and YouTube / Demand Gen Campaigns.
- Leverage Google Analytics 4 (GA4) for attribution reporting, data-driven insights, and audience segmentation.
- Build and maintain audiences across platforms for effective retargeting, nurturing, and cross-sell campaigns.
- Monitor and analyse campaign performance, producing clear, actionable reports and recommendations.
- Collaborate with creative, content, and CRM teams to align messaging and ensure full-funnel performance.
- Test and experiment with new platforms, ad formats, and bidding strategies to drive growth.
- Stay up to date with industry trends, competitor activity, and emerging digital marketing opportunities.
Fully remote role.
Who you are:
- Minimum 5–6 years’ hands-on experience managing paid digital campaigns.
- Proven success in Google Ads.
Paid Digital Marketing Specialist in London employer: Waggel
As a Paid Digital Marketing Specialist at our company, you will thrive in a fully remote environment that champions innovation and collaboration. We offer competitive benefits, a supportive work culture that values creativity, and ample opportunities for professional growth, ensuring you can make a meaningful impact in the pet insurance sector while advancing your career in digital marketing.
We think you need these skills to ace Paid Digital Marketing Specialist in London
Google Ads
Microsoft Ads
Meta Ads
TikTok Ads
Campaign Planning
Campaign Optimisation
B2C Marketing
