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- Tasks: Lead our social media strategy to boost brand awareness and drive footfall.
- Company: Join wagamama, a vibrant dining experience inspired by Japanese ramen bars since 1992.
- Benefits: Enjoy hybrid working, a £200 food allowance, private healthcare, and 25 days holiday.
- Why this job: Be part of a creative team that celebrates Asian cuisine and makes a real impact.
- Qualifications: Strong project management, creative thinking, and campaign management experience required.
- Other info: Discretionary bonus and family-friendly policies for expectant parents.
The predicted salary is between 36000 - 60000 £ per year.
At wagamama, we’re an eating house for the soul. With over 165 UK restaurants and growing, our purpose is to nourish the world from bowl to soul, inspired by fast-paced Japanese ramen bars since 1992.
We’re looking for a social media manager to join us on our continuous journey of true nourishment. This role is responsible for ensuring we remain top of mind, generating more buzz, talkability, and brand fame than ever before in socials and via events, driving footfall to our restaurants and delivery app in order to grow covers and LFL sales.
You will work closely with the Senior Paid Media & PR Manager, ensuring campaigns are fully integrated across all channels for maximum impact.
Key Accountabilities- Develop and execute our annual/quarterly social media strategy and plan.
- Define the channels in which we operate, the goals, and our content/calendar plan by week and by month.
- Brief in content required for social to the creative team, ensuring relevance to the channel and strategy.
- Monitor and report on the effectiveness of social strategy and plan on a monthly basis.
- Manage 365 agency on a day-to-day basis, lead MBR, and attend QBR with marketing director/CMCO.
- Strong project management skills.
- Creative thinking.
- High attention to detail.
- Highly cross-functional team player and strong communication skills.
- Campaign management experience, including activation of high spend multi-channel media campaigns.
- Strong leadership skills, ability to motivate, upskill, and support two highly capable direct reports.
- Confidence and experience presenting.
- Agency management experience.
- Partnership management experience.
- Strong commercial thinker.
Wok's in it for you:
- Discretionary 10% bonus opportunity per year.
- Hybrid working model.
- £200 wagamama food allowance.
- Private healthcare.
- Pension contribution.
- 25 days holiday + all bank holidays.
- Various discounts across retail, hospitality, and leisure.
- Family friendly policy: any expectant person or anyone adopting a child will receive 26 weeks full pay + 13 weeks half pay.
Social Media Strategy Manager employer: Wagamama
Contact Detail:
Wagamama Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Strategy Manager
✨Tip Number 1
Familiarise yourself with wagamama's brand voice and values. Understanding their unique approach to food and customer experience will help you tailor your conversations and demonstrate how you can enhance their social media presence.
✨Tip Number 2
Showcase your knowledge of current social media trends and tools. Be prepared to discuss how you would leverage these trends to create engaging content that drives footfall to wagamama's restaurants and delivery app.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past. Highlight your project management skills and how you effectively collaborated with cross-functional teams to achieve campaign goals.
✨Tip Number 4
Demonstrate your leadership abilities by discussing how you've motivated and supported team members in previous roles. This will show wagamama that you're not just a strong individual contributor, but also a valuable team player.
We think you need these skills to ace Social Media Strategy Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Social Media Strategy Manager position at wagamama. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should reflect your project management skills, creative thinking, and experience in campaign management. Use specific examples that demonstrate your ability to lead multi-channel media campaigns and manage agencies effectively.
Write a Tailored Cover Letter: In your cover letter, express your passion for Asian cuisine and how it aligns with wagamama's mission. Highlight your social media strategy experience and how you can drive brand fame and footfall to their restaurants.
Showcase Your Achievements: When detailing your past experiences, focus on quantifiable achievements. For instance, mention any successful campaigns you've led, the increase in engagement or sales, and how you managed cross-functional teams to achieve results.
How to prepare for a job interview at Wagamama
✨Know Your Social Media Landscape
Familiarise yourself with the latest trends and platforms relevant to the food and restaurant industry. Be prepared to discuss how you would leverage these channels to enhance wagamama's brand presence and drive engagement.
✨Showcase Your Creative Strategy
Prepare to present a mock social media strategy that aligns with wagamama's brand values. Highlight your creative thinking and how you would develop content that resonates with their audience while driving footfall to the restaurants.
✨Demonstrate Project Management Skills
Be ready to discuss your experience in managing multi-channel campaigns. Provide examples of how you've successfully coordinated projects, met deadlines, and worked with cross-functional teams to achieve campaign goals.
✨Highlight Leadership Experience
Since this role involves managing a team, share your leadership style and experiences. Discuss how you motivate and support your team members, and provide examples of how you've helped them grow in their roles.
