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- Tasks: Lead customer insight initiatives and drive a customer-first culture at Wagamama.
- Company: Join Wagamama, a vibrant Asian-inspired restaurant chain with over 165 locations in the UK.
- Benefits: Enjoy a competitive salary, 20% bonus, hybrid work, and a £200 monthly food allowance.
- Why this job: Make a real impact by championing customer insights and enhancing guest experiences.
- Qualifications: 5+ years in data research, storytelling skills, and experience managing teams.
- Other info: Be part of a family-friendly culture that values diversity and great food.
The predicted salary is between 36000 - 60000 £ per year.
london 📍 | hybrid 3 days a week | competitive salary + 20% bonus |
at wagamama, food is life 🥢 and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. it’s all about good food, good vibes, and good company 🍜🔥
were looking for a senior customer insight manager to join us on our journey 🌱 ready to dive in and stir things up?
what we need |
be the voice of the customer in the business, champion a culture shift from brand first to customer first. proactively drive customer led growth by always ensuring the voice of the customer is at the heart of any discussion and decision.the time is now to put our CRM and loyalty data at the centre of customer led approach and harness to dramatically step change the value of our CRM and loyalty program as a key value creator for the years ahead.
You will lead a team of two and lead and manage all our customer data and insight touchpoints from qual to quant effectively distilling data into critical insights and actions that drives wagamama to be a better business customer first in all that we do.you will be a master in story telling and influencing stakeholders across the entire business
what you’ll do |
team leadership + management:
- lead + manage the customer insight team to provide actionable insights from customer data
accountable for harnessing soul club data:
- own bloomreach data analysis and harness the data to ensure the CRM and loyalty team can create tailored and meaningful experiences that keep guests coming back
- you will be hands on bloomreaach supporting the CRM + loyalty analyst, driving segmentation, workflow integrations and event tracking
- Experimentation is the heart of leveraging data for business benefit at pace as a result you will be expected to lead A/B testing methodologies, confidence intervals, regression and attribution models and champion CLV, churn prediction and segmentation logic to fuel the CRM + loyalty growth strategy
lead brand health management:
- lead understanding of ours + competitor brand health, ensuring the drivers of brand health movements are fully understood and proposed actions shared with CMCO + customer insight + commercial strategy director ongoing
accountable for guest profiling + segmentation + voice of guest :
- lead guest segmentation and creation of customer avatars and launch into the business to ensure they are socialised and acted up across all restaurants
- own all customer insight touch points and convert this insight into tangible action for the business across ad hoc research, surveys, continuous research, soul club / CRM and reviews
- develop strategies to enhance reputation, service, experience, + food quality (e.g., responding to reviews, implementing ai tools)
- leading providing insight fuel and trends into the annual planning process
lead Competitor – outside in perspective:
- lead quarterly competitor war gaming / workshops running for the marketing team providing tangible actions and insights of competitor strategies + actions that could impact wagamamas growth
lead all ad hoc research
- design + implement ad hoc consumer research + surveys to capture the voice of the customer (voc) for various projects (quant + qual, f2f + digital methods)
what you’ll need |
- outstanding story teller with excellent presentation skills craft clear + persuasive narratives, + communicate insights + recommendations to stakeholders at all levels of the organisation
- 5+ years of experience across both continuous data and ad hoc research
- Proven track record of managing agency partners as an extension of the team
- proven track record in driving step change commercial results, skilled at converting data and insight into tangible action
what’s in it for you |
- competitive salary + 20% bonus potential
- hybrid working
- come as you are culture, with modern offices, fresh fruit and soft drinks
- £200 monthly wagamama food allowance — enjoy all your favourite dishes on us!
- private healthcare
- 3% pension contribution
- 25 days holiday plus bank holidays
- + further discounts across retail, hospitality & leisure — perks that make life sweeter
- Supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents
nothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belongs
senior customer insight + data manager employer: Wagamama
Contact Detail:
Wagamama Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land senior customer insight + data manager
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into Wagamama's values, culture, and recent news. This will help you connect your experience with their mission of putting the customer first.
✨Tip Number 2
Practice your storytelling skills! As a senior customer insight manager, you'll need to present insights clearly. Use examples from your past experiences to demonstrate how you've turned data into actionable strategies.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn. They can provide insider tips about the interview process and what it’s really like to work at Wagamama.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Wagamama family.
We think you need these skills to ace senior customer insight + data manager
Some tips for your application 🫡
Show Your Passion for Customer Insights: When writing your application, let your enthusiasm for customer insights shine through! We want to see how you can be the voice of the customer and drive that culture shift from brand-first to customer-first. Share specific examples of how you've done this in the past.
Be a Storyteller: As a senior customer insight manager, storytelling is key! Craft your application to tell a compelling narrative about your experience and how it aligns with our mission at wagamama. Make sure to highlight your ability to communicate insights effectively to stakeholders.
Highlight Your Data Skills: We’re looking for someone who can turn data into actionable insights. In your application, emphasise your experience with CRM and loyalty data, A/B testing, and any relevant methodologies you've used. Show us how you've harnessed data to create value in previous roles!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, we love seeing candidates who take the initiative to connect with us directly.
How to prepare for a job interview at Wagamama
✨Know Your Customer Insights
Dive deep into customer insights and data management. Familiarise yourself with the latest trends in CRM and loyalty programmes, especially how they relate to the food industry. Be ready to discuss how you can champion a customer-first culture at Wagamama.
✨Master the Art of Storytelling
As a senior customer insight manager, storytelling is key. Prepare to showcase your ability to craft clear and persuasive narratives from data. Think of examples where you've influenced stakeholders with your insights and be ready to share them.
✨Showcase Your Leadership Skills
You'll be leading a team, so highlight your experience in team management and collaboration. Discuss how you've successfully led teams to provide actionable insights and how you plan to motivate and guide your future team at Wagamama.
✨Prepare for Data-Driven Discussions
Brush up on A/B testing methodologies, segmentation logic, and regression models. Be prepared to discuss how you've used these techniques in past roles to drive customer-led growth and improve business outcomes.
