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- Tasks: Analyse market trends and customer preferences to drive business growth.
- Company: Wagamama, a vibrant Asian-inspired restaurant chain with over 165 locations.
- Benefits: Competitive salary, hybrid work, £200 food allowance, private healthcare, and generous holiday.
- Why this job: Join a dynamic team and make a real impact on guest experiences.
- Qualifications: Strong analytical skills, advanced Excel proficiency, and a proactive mindset.
- Other info: Enjoy a supportive culture with family-friendly policies and exciting career opportunities.
The predicted salary is between 36000 - 60000 £ per year.
london 📍 | hybrid 3 days a week | competitive salary + 10% bonus |
at wagamama, food is life 🥢 and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. it’s all about good food, good vibes, and good company 🍜🔥
were looking for a guest insight analyst to join us on our journey 🌱 ready to dive in and stir things up?
purpose |
the commercial strategy and insights team at wagamama is essential for driving business growth by analysing market trends, customer preferences, and competitive landscapes. as a key support to cross- function teams, we help shape long-term strategies, monitor performance, gather customer insights, and drive forward innovation to enhance operations and dining experiences. additionally, we track brand and market performance, provide competitive intelligence, and collaborate with other departments to ensure strategic alignment and successful execution. our team helps wagamama stay competitive, exceed customer expectations, and achieve long-term success
our guest insights analyst is a highly motivated team player, alongside supporting the insight + strategy team and particularly the senior guest insight manager. this role owns site-level requests, the HGEM tool and other site-level tools such as wifi footfall tracking as well as the day to day management of HDI and brand vue (our continuous data reporting)
what you’ll do |
- Restaurant Performance Metrics Ownership: Manage and analyse performance metrics, including HGEM, internal Net Promoter Score (NPS), to drive continuous improvement (kaizen). Ensure the survey and reporting remains up to date and supports key business initiatives
- Restaurant Performance Tool Ownership: In addition, be the expert on how our tools interface with the CRM database and the till, being the guardian of accurate data flows, ensuring efficient reporting for all stakeholders
- Regional and Operational Support: Provide support for regional requests and operational teams, ensuring data-driven insights are available to inform decision-making.
- Site-Level Analysis: Conduct site-level analysis using HDI and LDC platforms (plus other relevant data sources(, providing actionable insights to enhance site performance.
- Tool Management: Oversee smaller analytical tools, such as WiFi tracking, to gather and interpret data on customer behaviour and preferences.
- HDI: day to day data management and reporting of performance in support of senior guest insight manager
- Brand vue: day to day management and reporting of ours and competitor brand health in support of senior guest insight manager
- Voice of the customer reporting: own the creation and reporting of the voice of the customer scorecard monthly and quarterly deep dive driving insight into action to ensure continuous improvement
- Price Scraping: supports price scraping to monitor competitive pricing and market trends, ensuring the company remains competitive
what you’ll need |
- the ideal guest insight analyst demonstrates a high level of proactivity and support to teams, consistently taking initiative to drive site level performance + the sustainability agenda
- thinking guest-first is key in all projects, ensuring their voice drive decision-making and is demonstrated through clear, actionable insight
- being curious about data and possessing strong analytical thinking skills are essential. this role requires a proactive approach to exploring data, constantly seeking new sources and opportunities to gather valuable information. analytical thinking involves critically examining data to uncover patterns, trends, and insights that drive informed decision-making. a questioning attitude is crucial to delve deeper into the data
- they support project delivery by collaborating effectively across departments, ensuring timely and successful outcomes. this role requires the ability to provide constructive challenges, fostering a culture of continuous improvement (kaizen)
- accuracy and trust are paramount, as this role must deliver precise and reliable data and recommendations
- additionally, this role excels in matrix working environments, seamlessly navigating organisational structures to achieve strategic goals
- the insights analyst role requires advanced excel skills, including proficiency in data analysis, pivot tables, vlookup, and complex formulas to manage and interpret large datasets. the ability to create detailed models, forecasts, and performance reports is essential.
- be a key user trained in our platforms branduve, hgem, HDI – as well as other data tools where necessary
what’s in it for you |
- competitive salary + 20% bonus potential
- hybrid working
- come as you are culture, with modern offices, fresh fruit and soft drinks
- £200 monthly wagamama food allowance — enjoy all your favourite dishes on us!
- private healthcare
- 3% pension contribution
- 25 days holiday plus bank holidays
- + further discounts across retail, hospitality & leisure — perks that make life sweeter
- Supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents
nothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belongs
#J-18808-Ljbffr
guest insight analyst employer: Wagamama
Contact Detail:
Wagamama Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land guest insight analyst
✨Tip Number 1
Get to know the company! Before your interview, dive into Wagamama's culture and values. Understanding their mission around food and customer experience will help you connect your insights to their goals.
✨Tip Number 2
Practice your data storytelling! Be ready to explain how your analytical skills can drive site-level performance. Use real examples from your past experiences to showcase your ability to turn data into actionable insights.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn. They can provide insider tips about the interview process and what it’s really like to work at Wagamama.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Wagamama family.
We think you need these skills to ace guest insight analyst
Some tips for your application 🫡
Show Your Passion for Food: When you're writing your application, let your love for food shine through! Mention how you connect with wagamama's ethos of good food and good vibes. This will show us that you're not just looking for a job, but you genuinely care about the brand.
Highlight Your Analytical Skills: As a guest insight analyst, we need someone who can dive deep into data. Make sure to showcase your analytical skills in your application. Talk about your experience with tools like Excel, and any specific projects where you've used data to drive insights or improvements.
Be Proactive in Your Approach: We love a proactive attitude! In your application, share examples of how you've taken initiative in past roles. Whether it’s improving processes or suggesting new ideas, we want to see that you’re someone who doesn’t wait for direction but takes charge.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the guest insight analyst role. Use keywords from the job description to demonstrate that you understand what we're looking for and how you fit the bill.
How to prepare for a job interview at Wagamama
✨Know Your Data Tools
Familiarise yourself with the specific tools mentioned in the job description, like HGEM, HDI, and Brand Vue. Be ready to discuss how you've used similar tools in the past and how you can leverage them to provide actionable insights at Wagamama.
✨Show Your Analytical Skills
Prepare to demonstrate your analytical thinking skills during the interview. Bring examples of how you've uncovered patterns or trends from data in previous roles, and be ready to explain how those insights drove decision-making.
✨Emphasise a Guest-First Mindset
Wagamama values a guest-first approach, so think about how you can showcase your understanding of customer preferences. Prepare to discuss how you've gathered and interpreted customer feedback in the past to enhance experiences.
✨Be Proactive and Collaborative
Highlight your ability to work across departments and take initiative. Share examples of how you've successfully collaborated with teams to drive performance improvements and foster a culture of continuous improvement.
