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- Tasks: Analyse CRM data to boost customer loyalty and drive growth for Soul Club.
- Company: Wagamama, a vibrant Asian-inspired restaurant chain with over 165 locations in the UK.
- Benefits: Competitive salary, hybrid working, £200 food allowance, private healthcare, and generous holiday.
- Why this job: Join a dynamic team and make a real impact on customer engagement and retention.
- Qualifications: 3+ years experience with Bloomreach and strong data analytics skills.
- Other info: Inclusive culture where everyone belongs, with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
at wagamama, food is life 🥢 and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. it’s all about good food, good vibes, and good company 🍜🔥
were looking for a crm loyalty + data analyst to join us on our journey 🌱 ready to dive in and stir things up?
what we need |
someone to harness the power of the CRM and loyalty customer data in order to super charge the contribution of soul club as one of the critical growth levers and value creators for the years ahead.
you will combine core analytics skills with platform specific knowledge. the data analytics and recommendations you make will fuel the strategy and execution plans of the CRM and loyalty team in order to drive guests to make one more (additional) visit and deliver at least 3% LFL growth year on year. you will play a key role in shifting our culture from sales data led to customer data led.
what you’ll do |
- make key findings and recommendations to internal stakeholders, monitoring and evaluating the performance of soul club including metrics such as customer retention, engagement and lifetime value
- lead customer profiling and segmentation (defined to drive best in class ROI / profit) for the marketing team to develop clear communication strategies from
- enable through data analytics hyper-personalisation of what we say, where, when, for max ROI / benefit
- lead data driven recommendation for test and learn activities to optimise soul club engagement, lifetime value and incrementality.Evaluate effectiveness of trials and recommend in order priority (based on customer and commercial win) which ones should be scaled in which order
- ensuring our tech foundation and new / innovative tools / techniques are brought to the table to drive the efficiency and effectiveness of Soul club for example deploying machine learning / AI to drive lifetime value and incrementality of our efforts
- responsible for integrating bloomreach into hgem and leveraging the integration for maximum benefit
- provide customer insight to the marketing and CRM + loyalty team that leads to campaign optimisation with regular learning and insight / data led feedback for us to be better everyday
what you’ll need |
- 3 years+ experience of Bloomreach and proven track record of leveraging data to drive visit frequency and commercial outcomes
- core data and analytics skills including SQL, data manipulation + analysis, data visualisation, statistics and experimentation
- Bloomreach engagement platform mastery skilled in segmentation + personalisation, data integration and APIs, event tracking + data quality
- Privacy and compliance awareness GDPR, CCPA and consent management inside bloomreach
- strong ability to communicate complex findings to non technical stakeholders
- strong collaborator working in partnership with marketing director and CRM and loyalty team
who you’ll be working with |
- Commercial strategy & insight director
- CMCO
- Marketing director & head of CRM / Loyalty & team
- Finance team
what’s in it for you |
- competitive salary + 20% bonus potential
- hybrid working
- come as you are culture, with modern offices, fresh fruit and soft drinks
- £200 monthly wagamama food allowance — enjoy all your favourite dishes on us!
- private healthcare
- 3% pension contribution
- 25 days holiday plus bank holidays
- + further discounts across retail, hospitality & leisure — perks that make life sweeter
- Supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents
nothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belongs
crm and loyalty analyst employer: Wagamama
Contact Detail:
Wagamama Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land crm and loyalty analyst
✨Tip Number 1
Get to know the company inside out! Research Wagamama's values, culture, and their approach to CRM and loyalty. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to data analytics and CRM. Think about how you can showcase your experience with Bloomreach and your ability to drive customer engagement through data-driven insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Wagamama family!
We think you need these skills to ace crm and loyalty analyst
Some tips for your application 🫡
Show Your Passion for Food: At wagamama, food is life! Make sure your application reflects your love for vibrant, fresh flavours. Share any experiences or insights that connect you to the food industry, especially if they relate to data and customer engagement.
Highlight Your Data Skills: We’re looking for someone with solid analytics skills. Be sure to showcase your experience with SQL, data manipulation, and visualisation. Mention specific projects where you’ve used these skills to drive results, especially in a CRM context.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to highlight how your experience aligns with the role of CRM and loyalty analyst. Use keywords from the job description to show that you understand what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team at wagamama!
How to prepare for a job interview at Wagamama
✨Know Your Data Inside Out
Make sure you’re well-versed in the key metrics and analytics tools mentioned in the job description, especially Bloomreach. Brush up on your SQL skills and be ready to discuss how you've used data to drive customer engagement and retention in previous roles.
✨Showcase Your Communication Skills
Since you'll need to communicate complex findings to non-technical stakeholders, practice explaining your past projects in simple terms. Use examples that highlight your ability to translate data insights into actionable strategies for marketing teams.
✨Prepare for Scenario Questions
Think about potential scenarios related to customer profiling and segmentation. Be ready to discuss how you would approach a specific challenge, such as optimising a campaign based on customer data, and what metrics you would use to measure success.
✨Emphasise Collaboration
Wagamama values teamwork, so be prepared to talk about how you've successfully collaborated with cross-functional teams in the past. Share examples of how you’ve worked with marketing or CRM teams to achieve common goals, and highlight your role in those successes.
