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For Companies At a Glance
- Tasks: Analyse CRM and loyalty data to boost customer engagement and drive growth.
- Company: Wagamama, a vibrant Asian-inspired restaurant chain with over 165 locations in the UK.
- Benefits: Join a dynamic team with opportunities for personal and professional growth.
- Why this job: Make a real impact on customer experiences and help shape our future.
- Qualifications: 3+ years of experience with Bloomreach and strong data analytics skills.
- Other info: Collaborate with a passionate team in a fast-paced, innovative environment.
The predicted salary is between 36000 - 60000 £ per year.
crm and loyalty analyst
wagamama Greater London, England, United Kingdom
Direct message the job poster from wagamama
At wagamama, food is life 🥢 and we’re here to make every bite count. With over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh Asian‑inspired flavours since ‘92. It’s all about good food, good vibes, and good company 🍜🔥
We’re looking for a crm loyalty + data analyst to join us on our journey 🌱 ready to dive in and stir things up?
what we need
Someone to harness the power of the CRM and loyalty customer data in order to super‑charge the contribution of Soul Club as one of the critical growth levers and value creators for the years ahead.
what you’ll do
- Make key findings and recommendations to internal stakeholders, monitoring and evaluating the performance of Soul Club including metrics such as customer retention, engagement and lifetime value.
- Lead customer profiling and segmentation (defined to drive best‑in‑class ROI/profit) for the marketing team to develop clear communication strategies.
- Enable data‑driven hyper‑personalisation of what we say, where, when, for maximum ROI/benefit.
- Lead data‑driven recommendations for test‑and‑learn activities to optimise Soul Club engagement, lifetime value and incrementality; evaluate effectiveness of trials and recommend priority for scaling.
- Ensure our tech foundation and new/innovative tools/techniques are brought to the table to drive efficiency and effectiveness of Soul Club, for example deploying machine learning/AI to drive lifetime value and incrementality.
- Be responsible for integrating Bloomreach into HGEM and leveraging the integration for maximum benefit.
- Provide customer insight to the marketing and CRM + loyalty team that leads to campaign optimisation with regular learning and insight/data‑led feedback.
what you’ll need
- 3+ years of experience with Bloomreach and a proven track record of leveraging data to drive visit frequency and commercial outcomes.
- Core data and analytics skills including SQL, data manipulation & analysis, data visualisation, statistics and experimentation.
- Bloomreach engagement platform mastery skilled in segmentation & personalisation, data integration and APIs, event tracking & data quality.
- Privacy and compliance awareness (GDPR, CCPA and consent management inside Bloomreach).
- Strong ability to communicate complex findings to non‑technical stakeholders.
- Strong collaborator working in partnership with the marketing director and CRM & loyalty team.
who you’ll be working with
- CMCO
- Marketing director & head of CRM / Loyalty & team
- Finance team
what’s in it for you
- Competitive salary + 20% bonus potential
- Come as you are culture, with modern offices, fresh fruit and soft drinks
- £200 monthly Wagamama food allowance — enjoy all your favourite dishes on us!
- Further discounts across retail, hospitality & leisure — perks that make life sweeter
- 30 weeks full pay + 13 weeks half pay for expectant or adopting parents (family‑friendly pay)
Nothing brings people together like great food. No matter where you’re from or who you are, you’ve got a seat at our table – because food is the ultimate connector, and here everyone belongs.
Seniority level
Associate
Employment type
Full‑time
Job function
Analyst
Industries
Data Infrastructure and Analytics, Hospitality, Restaurants
#J-18808-Ljbffr
crm and loyalty analyst employer: Wagamama
Contact Detail:
Wagamama Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land crm and loyalty analyst
✨Tip Number 1
Get to know the company inside out! Research Wagamama's values, culture, and their approach to CRM and loyalty. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to data analytics and CRM. Think about how you can showcase your experience with Bloomreach and your ability to drive customer engagement through data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Wagamama family!
We think you need these skills to ace crm and loyalty analyst
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for data analytics shine through! We want to see how you can harness customer data to drive growth and engagement. Share specific examples of how you've used data to make a real impact in previous roles.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the CRM and loyalty analyst role. Highlight your experience with Bloomreach and any relevant projects that demonstrate your skills in data manipulation, analysis, and visualisation. We love seeing how your background aligns with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to explain your achievements and how they relate to the role. We appreciate candidates who can communicate complex ideas simply, especially when it comes to data insights!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our vibrant team at wagamama!
How to prepare for a job interview at Wagamama
✨Know Your Data Inside Out
Make sure you’re well-versed in the specifics of CRM and loyalty data analytics. Brush up on your SQL skills and be ready to discuss how you've used data to drive customer engagement and retention in previous roles. Wagamama will want to see that you can turn numbers into actionable insights.
✨Showcase Your Experience with Bloomreach
Since Bloomreach is a key part of the role, come prepared to talk about your experience with this platform. Highlight specific projects where you’ve leveraged Bloomreach for customer segmentation or personalisation. This will demonstrate your mastery and how you can contribute to their goals.
✨Communicate Clearly and Confidently
You’ll need to explain complex data findings to non-technical stakeholders, so practice simplifying your insights. Use examples from your past work to illustrate how you’ve successfully communicated data-driven recommendations. This will show that you can bridge the gap between data and strategy.
✨Be Ready to Discuss Innovation
Wagamama is looking for someone who can bring new ideas to the table, especially around using AI and machine learning. Think of examples where you’ve implemented innovative solutions in your previous roles. This will highlight your forward-thinking approach and align with their vision for growth.
