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- Tasks: Analyse CRM data to boost customer loyalty and drive growth for Soul Club.
- Company: Wagamama, a vibrant Asian-inspired restaurant chain with over 165 locations in the UK.
- Benefits: Competitive salary, hybrid working, £200 food allowance, private healthcare, and generous holiday.
- Why this job: Join a dynamic team and make a real impact on customer engagement and retention.
- Qualifications: 3+ years experience with Bloomreach and strong data analytics skills.
- Other info: Inclusive culture where everyone belongs, with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
at wagamama, food is life 🥢 and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. it’s all about good food, good vibes, and good company 🍜🔥
were looking for a crm loyalty + data analyst to join us on our journey 🌱 ready to dive in and stir things up?
what we need |
someone to harness the power of the CRM and loyalty customer data in order to super charge the contribution of soul club as one of the critical growth levers and value creators for the years ahead.
you will combine core analytics skills with platform specific knowledge. the data analytics and recommendations you make will fuel the strategy and execution plans of the CRM and loyalty team in order to drive guests to make one more (additional) visit and deliver at least 3% LFL growth year on year. you will play a key role in shifting our culture from sales data led to customer data led.
what you’ll do |
- make key findings and recommendations to internal stakeholders, monitoring and evaluating the performance of soul club including metrics such as customer retention, engagement and lifetime value
- lead customer profiling and segmentation (defined to drive best in class ROI / profit) for the marketing team to develop clear communication strategies from
- enable through data analytics hyper-personalisation of what we say, where, when, for max ROI / benefit
- lead data driven recommendation for test and learn activities to optimise soul club engagement, lifetime value and incrementality.Evaluate effectiveness of trials and recommend in order priority (based on customer and commercial win) which ones should be scaled in which order
- ensuring our tech foundation and new / innovative tools / techniques are brought to the table to drive the efficiency and effectiveness of Soul club for example deploying machine learning / AI to drive lifetime value and incrementality of our efforts
- responsible for integrating bloomreach into hgem and leveraging the integration for maximum benefit
- provide customer insight to the marketing and CRM + loyalty team that leads to campaign optimisation with regular learning and insight / data led feedback for us to be better everyday
what you’ll need |
- 3 years+ experience of Bloomreach and proven track record of leveraging data to drive visit frequency and commercial outcomes
- core data and analytics skills including SQL, data manipulation + analysis, data visualisation, statistics and experimentation
- Bloomreach engagement platform mastery skilled in segmentation + personalisation, data integration and APIs, event tracking + data quality
- Privacy and compliance awareness GDPR, CCPA and consent management inside bloomreach
- strong ability to communicate complex findings to non technical stakeholders
- strong collaborator working in partnership with marketing director and CRM and loyalty team
who you’ll be working with |
- Commercial strategy & insight director
- CMCO
- Marketing director & head of CRM / Loyalty & team
- Finance team
what’s in it for you |
- competitive salary + 20% bonus potential
- hybrid working
- come as you are culture, with modern offices, fresh fruit and soft drinks
- £200 monthly wagamama food allowance — enjoy all your favourite dishes on us!
- private healthcare
- 3% pension contribution
- 25 days holiday plus bank holidays
- + further discounts across retail, hospitality & leisure — perks that make life sweeter
- Supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents
nothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belongs
crm and loyalty analyst employer: Wagamama
Contact Detail:
Wagamama Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land crm and loyalty analyst
✨Tip Number 1
Get to know the company culture! Wagamama is all about good vibes and great food, so show your passion for their mission during interviews. Research their values and think about how you can contribute to their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give you insider info and might even lead to a referral, which can really boost your chances of landing that role.
✨Tip Number 3
Prepare to showcase your skills! Be ready to discuss your experience with data analytics and CRM tools like Bloomreach. Bring examples of how you've used data to drive results, as this will resonate well with the hiring team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Wagamama family. Don’t miss out!
We think you need these skills to ace crm and loyalty analyst
Some tips for your application 🫡
Show Your Passion for Food: When you're writing your application, let your love for food and the vibrant culture at wagamama shine through. We want to see how you connect with our mission of making every bite count!
Highlight Your Data Skills: Make sure to showcase your experience with data analytics, especially with tools like Bloomreach. We’re looking for someone who can turn numbers into insights, so don’t hold back on your core skills!
Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements in the job description. We appreciate when candidates take the time to align their experiences with what we need for the CRM and loyalty analyst role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Wagamama
✨Know Your Data Inside Out
Make sure you’re well-versed in the specifics of CRM and loyalty data analytics. Brush up on your SQL skills and be ready to discuss how you've used data to drive customer engagement and retention in previous roles. Wagamama is looking for someone who can turn numbers into actionable insights, so come prepared with examples.
✨Showcase Your Bloomreach Mastery
Since Bloomreach is a key part of the role, highlight your experience with it during the interview. Be ready to explain how you’ve leveraged its features for segmentation and personalisation. If you have any success stories or metrics that demonstrate your impact, share those to impress the interviewers.
✨Communicate Clearly and Confidently
You’ll need to convey complex data findings to non-technical stakeholders, so practice explaining your past projects in simple terms. Use relatable examples to illustrate your points. This will show that you can bridge the gap between data and strategy effectively, which is crucial for the role.
✨Be Ready to Collaborate
Wagamama values teamwork, especially with the marketing and CRM teams. Prepare to discuss how you’ve successfully collaborated in the past. Think of specific instances where your contributions led to improved outcomes, and be ready to share how you can bring that collaborative spirit to their team.
