At a Glance
- Tasks: Lead exciting marketing campaigns and drive sales for our international restaurants.
- Company: Join Wagamama, a vibrant brand serving fresh Asian-inspired flavours since '92.
- Benefits: Enjoy hybrid working, a £200 food allowance, private healthcare, and 25 days holiday.
- Other info: Be part of a family-friendly culture with excellent perks and career growth.
- Why this job: Make an impact in a dynamic role that connects food lovers worldwide.
- Qualifications: Experience in international marketing, project management, and digital marketing skills.
The predicted salary is between 36000 - 44000 £ per year.
12 month FTC | Hybrid 1x a week | London | £45,000 - £50,000 salary at Wagamama. Food is life and we're here to make every bite count. With over 165 restaurants across the UK (and growing fast), we've been dishing up vibrant, fresh Asian inspired flavours since '92. It's all about good food, good vibes, and good company.
We are looking for an International Marketing Manager to join us for a 12 month fixed term contract ready to dive in and stir things up. Purpose: developing and executing marketing initiatives across our franchise network, driving covers and sales in our international restaurants. You will play a critical role in delivering two menu refresh campaigns and additional marketing campaigns annually, from brief writing to execution and analysis. This role is a mix of admin, customer satisfaction (Hgem), managing international websites and social platforms, and ensuring brand consistency through the approval of local marketing materials.
Key Accountabilities:
- Campaign Development & Execution: Plan, develop, and deliver two menu refresh campaigns and all additional marketing campaigns per year. Write comprehensive campaign briefs and manage the end-to-end delivery, including creative development, execution, and post-campaign analysis. Support the development of new menu refreshes by providing insights and recommendations to ensure alignment with market trends and customer preferences.
- Franchise Support & Marketing Material Oversight: Review and approve marketing materials from franchise markets to ensure consistency with brand guidelines and messaging. Act as the primary point of contact for franchise partners on marketing matters, providing support and guidance as required.
- Website + Social Channel Management: Oversee the Wagamama international websites and social channels, ensuring they reflect the latest brand and product information. Manage the administrative relationship with franchisees who hold website and social channel update rights while maintaining overarching control and quality assurance. Ensure franchise markets remain compliant with local laws and regulations related to website content and digital accessibility.
- Customer Satisfaction + Insights: Manage the relationship with our third-party customer satisfaction provider (Hgem). Analyse customer feedback monthly to identify trends and opportunities for improving market expansion and new market onboarding. Support the Head of International Marketing with the onboarding of new franchise markets through developing tailored marketing plans.
Key Skills + Role Requirements:
- Ideally experience in an international marketing role, ideally within the food and beverage or franchising sector.
- Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
- Proficiency in digital marketing, website management, and working with third party platforms including Facebook and Instagram.
- Ability to devise marketing strategies and campaigns.
- Ability to inspire and energise key stakeholders in proposed marketing activity.
What's in it for you:
- Hybrid working (only 1x a week in London HQ, the rest at home).
- Come as you are culture, with modern offices, fresh fruit and soft drinks.
- £200 monthly Wagamama food allowance - enjoy all your favourite dishes on us!
- Private healthcare cover.
- 3% pension contribution.
- 25 days holiday plus bank holidays + further discounts across retail, hospitality & leisure - perks that make life sweeter.
- Supporting you every step of the way! Family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents.
Nothing brings people together like great food. No matter where you're from or who you are, you've got a seat at our table because food is the ultimate connector, and here everyone belongs.
international marketing manager employer: wagamama ltd
At wagamama ltd in Belfast, we pride ourselves on being an excellent employer that fosters a vibrant and inclusive work culture. As a Wok-Star Kitchen Team Member, you'll not only enjoy free meals during shifts and discounts at various TRG brands, but also have the opportunity to develop your culinary skills in a supportive environment that values teamwork and passion for food.
StudySmarter Expert Advice🤫
We think this is how you could land international marketing manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace international marketing manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at wagamama ltd from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at wagamama ltd specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at wagamama ltd
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at wagamama ltd, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show wagamama ltd you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure wagamama ltd that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for wagamama ltd, so think on your feet and don't hesitate to showcase your creativity!
