At a Glance
- Tasks: Drive marketing campaigns for Waddesdon Manor's exhibitions, events, and sustainability initiatives.
- Company: Join the National Trust at the stunning Waddesdon Manor.
- Benefits: Part-time hours with a competitive salary and a creative work environment.
- Other info: Flexible working with opportunities to grow your career in a vibrant cultural setting.
- Why this job: Make an impact in arts and heritage marketing while engaging with diverse audiences.
- Qualifications: 2+ years in marketing, strong communication skills, and digital savvy required.
Submit your CV and any additional required information after you have read this description by clicking on the application button.
Managed by: Head of Marketing & Communications
Department: Marketing
Location: Waddesdon Manor
Salary: £18,000 – £19,200 per annum depending on experience (FTE £30,000 - £32,000 per annum)
Contract Type: One Year Fixed Term, Part-time
Hours: A minimum of 22.5 hours per week (exclusive of breaks), Monday to Friday. Occasional work outside of your normal rota will be required, including weekend and evening work, for which time will be taken in lieu.
The Role: We are seeking an experienced Marketing Officer to join our dedicated team at Waddesdon Manor. Waddesdon Manor welcomes around 350,000 visitors to the House & Grounds and over 2 million browsers to the websites each year. The Manor offers visitors a programme of changing exhibitions, talks and tours, family activities and public events throughout the year.
What you will do: The role of Marketing Officer focuses on marketing the House & Gardens, its art collections, exhibitions, learning programme and sustainability work. The role is also a main point of contact for the National Trust. Supporting the Head of Marketing & Communications, the role helps deliver all marketing activity for these areas e.g. developing campaigns for forthcoming exhibitions, working with various internal teams and updating National Trust to maintain marketing through all available channels. The working week would comprise of three full days in the office, based at Waddesdon Manor. The Marketing Officer contributes to Waddesdon Manor’s overall marketing and online strategy to drive engagement and footfall to help meet annual visitor targets.
Key responsibilities include but are not limited to:
- Assist the Head of Marketing & Communications with core purpose marketing including National Trust, House & Gardens, exhibitions, art collection, tours, events, Learning programme and Sustainability
- Produce regular digital newsletters for distribution using the online database system
- Create campaigns and collateral for the core offer, events and exhibitions (digital and offline)
- Work with the Curatorial and Gardens team to help ensure activity is well planned, executed and delivered on time and to budget
- Monitor the outcomes of marketing activity, evaluate against plans and contribute to monthly reports
- Monitor competitor activity to ensure our offer is as appealing as possible
- Contribute to the social media campaigns and content. This includes, planning, scheduling and producing content
- Work with the press officer and internal stakeholders for press days on a seasonal basis
- Champion the brand strategy and correct use of the visual identity
- Assist with filming and photography, editing and uploading images, maintaining the digital asset management system with up-to-date photography, ensuring correct captioning and credits
- Create and update content on the relevant websites as required
- Report on marketing budgets and assist with the forward planning in liaison with managers or Heads of Departments
- Use Hubspot effectively to manage communications with audiences
- Commission and manage outsourced suppliers
- Coordinate design, production and distribution of printed materials
- Work closely with the wider marketing team and internal colleagues, sharing news on activity, promotions and events to ensure that press and other opportunities for promotion are maximised
You will be a great fit if: You are a creative individual, excellent at copy, who thinks in terms of engagement and online conversation as a way to extend Waddesdon’s reach. You’ll be familiar with traditional as well as digital marketing tools. An appreciation of the balance of cultural and commercial considerations in a cultural visitor attraction, and an ability to match messages, media channels and tone of voice to the needs of different audience segments is important. The Marketing Officer is a strategic thinker, an excellent relationship-builder and communicator combining marketing drive, campaign creativity and thoroughness in delivery.
Your areas of knowledge and expertise that matter for this role (used for shortlisting): To help us select candidates for interview, we will be looking for evidence of the following experience and skills within your application:
- Minimum 2 years’ experience delivering successful marketing campaigns to consumers preferably with Arts or Heritage experience
- Technical skills in web CMS editing (Wordpress) and NT online systems
- Demonstrate good attention to detail
- Excellent written and verbal communication skills
- Experience of using Microsoft 365 and social media
- Experience of managing budgets, achieving targets and business reporting
- Ecommerce experience marketing events online
- Comprehensive knowledge of a CRM system such as Hubspot, digital asset management systems and Canva
- Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines
- Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making
To apply, please submit a CV and a Covering Letter explaining how your experience matches the above.
Marketing Officer (Maternity Cover) in Wendover employer: Waddesdon Manor
Waddesdon Manor is an exceptional employer, offering a vibrant work culture that values creativity and collaboration. As a Marketing Officer, you will have the opportunity to engage with a diverse audience while promoting a renowned cultural heritage site, all within a supportive environment that encourages professional growth and development. With flexible working hours and a commitment to sustainability, Waddesdon Manor provides a unique and rewarding experience for its employees.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer (Maternity Cover) in Wendover
✨Tip Number 1
Network like a pro! Reach out to people in the marketing field, especially those connected to Waddesdon Manor or similar organisations. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of your past marketing campaigns. Whether it’s a digital newsletter or a social media post, having tangible proof of your skills can really set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. If you’re keen on working at Waddesdon Manor, consider reaching out directly to the marketing team. Express your interest and ask if they’d be open to a chat about future opportunities. It shows initiative and enthusiasm!
✨Tip Number 4
Utilise our website! We’ve got loads of resources that can help you prepare for interviews and understand what we’re looking for in a Marketing Officer. Familiarise yourself with our brand and think about how you can contribute to our mission. The more you know, the better you’ll shine in your interview!
We think you need these skills to ace Marketing Officer (Maternity Cover) in Wendover
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Officer role. Highlight relevant experience, especially in arts or heritage marketing, and showcase your skills in digital tools like Hubspot and Wordpress.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain how your experience aligns with the job description and show us your passion for marketing and engagement. Keep it engaging and personal!
Showcase Your Creativity:As a creative individual, don’t shy away from showcasing your unique ideas. Whether it's through your CV layout or examples of past campaigns, let your creativity reflect your personality and fit for the role.
Proofread, Proofread, Proofread!:Before hitting that submit button, give your application a thorough proofread. Spelling and grammar mistakes can be a deal-breaker, so make sure everything is polished and professional!
How to prepare for a job interview at Waddesdon Manor
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially around campaigns and digital tools. Familiarise yourself with the specific marketing strategies used in arts and heritage sectors, as this will show your understanding of the role's context.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, particularly those that involved creative content. Be ready to discuss how you approached these projects and the impact they had, as creativity is key for this position.
✨Understand the Audience
Research Waddesdon Manor and its audience. Think about how you would tailor marketing messages to different segments. This will demonstrate your strategic thinking and ability to engage diverse groups effectively.
✨Be Ready to Discuss Tools
Familiarise yourself with the tools mentioned in the job description, like Hubspot and WordPress. Be prepared to discuss your experience with these platforms and how you've used them to drive engagement and manage campaigns.
