At a Glance
- Tasks: Lead creative marketing campaigns for Waddesdon Manor's exhibitions and events.
- Company: Join the National Trust at a historic site with a vibrant visitor experience.
- Benefits: Part-time role with competitive salary and flexible working hours.
- Other info: Collaborative team environment with opportunities for creativity and professional growth.
- Why this job: Make a real impact in promoting culture and heritage while engaging with diverse audiences.
- Qualifications: 2+ years in marketing, especially in arts or heritage, with strong digital skills.
The predicted salary is between 30000 - 32000 € per year.
Managed by: Head of Marketing & Communications
Salary: £18,000 – £19,200 per annum depending on experience (FTE £30,000 - £32,000 per annum)
Contract Type: One Year Fixed Term, Part-time
A minimum of 22.5 hours per week (exclusive of breaks), Monday to Friday. Occasional work outside of your normal rota will be required, including weekend and evening work, for which time will be taken in lieu.
We are seeking an experienced Marketing Officer to join our dedicated team at Waddesdon Manor. The role of Marketing Officer focuses on marketing the House & Gardens, its art collections, exhibitions, learning programme and sustainability work. Supporting the Head of Marketing & Communications, the role helps deliver all marketing activity for these areas e.g. developing campaigns for forthcoming exhibitions, working with various internal teams and updating National Trust to maintain marketing through all available channels.
The working week would comprise of three full days in the office, based at Waddesdon Manor.
The Marketing Officer contributes to Waddesdon Manor’s overall marketing and online strategy to drive engagement and footfall to help meet annual visitor targets.
- Assist the Head of Marketing & Communications with core purpose marketing including National Trust, House & Gardens, exhibitions, art collection, tours, events, Learning programme and Sustainability
- Produce regular digital newsletters for distribution using the online database system
- Create campaigns and collateral for the core offer, events and exhibitions (digital and offline)
- Work with the Curatorial and Gardens team to help ensure activity is well planned, executed and delivered on time and to budget
- Monitor the outcomes of marketing activity, evaluate against plans and contribute to monthly reports
- Contribute to the social media campaigns and content, including planning, scheduling and producing content
- Work with the press officer and internal stakeholders for press days on a seasonal basis
- Champion the brand strategy and correct use of the visual identity
- Assist with filming and photography, editing and uploading images, maintaining the digital asset management system with up-to-date photography, ensuring correct captioning and credits
- Create and update content on the relevant websites as required
- Report on marketing budgets and assist with the forward planning in liaison with managers or Heads of Departments
- Work closely with the wider marketing team and internal colleagues, sharing news on activity, promotions and events to ensure that press and other opportunities for promotion are maximised
You are a creative individual, excellent at copy, who thinks in terms of engagement and online conversation as a way to extend Waddesdon’s reach. You’ll be familiar with traditional as well as digital marketing tools. An appreciation of the balance of cultural and commercial considerations in a cultural visitor attraction, and an ability to match messages, media channels and tone of voice to the needs of different audience segments is important.
The Marketing Officer is a strategic thinker, an excellent relationship-builder and communicator combining marketing drive, campaign creativity and thoroughness in delivery.
To help us select candidates for interview, we will be looking for evidence of the following experience and skills within your application:
- Minimum 2 years’ experience delivering successful marketing campaigns to consumers preferably with Arts or Heritage experience
- Technical skills in web CMS editing (Wordpress) and NT online systems
- Experience of using Microsoft 365 and social media
- Ecommerce experience marketing events online
- Comprehensive knowledge of a CRM system such as Hubspot, digital asset management systems and Canva
Head of Marketing - FTC Maternity Cover employer: Waddesdon Manor
Waddesdon Manor is an exceptional employer that values creativity and collaboration, offering a unique opportunity to work in a stunning cultural heritage site. With a supportive work culture, flexible part-time hours, and a focus on employee growth, you will be part of a dedicated team driving engagement through innovative marketing strategies. Join us to make a meaningful impact while enjoying the benefits of working in a vibrant environment that attracts millions of visitors each year.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - FTC Maternity Cover
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in arts or heritage. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along examples of your past campaigns or projects. This will help them see your marketing flair and how you can contribute to their team.
✨Tip Number 3
Stay active on social media! Engage with organisations like the National Trust and share your thoughts on their campaigns. This not only shows your interest but also helps you get noticed by the right people.
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your skills and experience directly. Plus, it’s a great way to ensure your application gets into the right hands quickly.
We think you need these skills to ace Head of Marketing - FTC Maternity Cover
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your marketing flair. Remember, we’re looking for someone who can think outside the box and connect with our audience.
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially in arts or heritage. We want to see how your background aligns with what we do at Waddesdon Manor, so don’t hold back on those specific examples!
Be Clear and Concise:While we love a good story, keep your application clear and to the point. Use bullet points where necessary to make it easy for us to see your skills and achievements at a glance. We appreciate a well-structured application!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Waddesdon Manor
✨Know Your Audience
Before the interview, research Waddesdon Manor and its marketing strategies. Understand their target audience and how they engage with visitors both online and offline. This will help you tailor your responses to show that you can effectively contribute to their marketing goals.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've delivered in the past, especially those related to arts or heritage. Be ready to discuss the strategies you used, the outcomes achieved, and how you measured success. This will demonstrate your hands-on experience and strategic thinking.
✨Familiarise Yourself with Tools
Brush up on your technical skills, particularly with web CMS editing (like WordPress) and CRM systems such as Hubspot. If you have experience with digital asset management systems or Canva, be sure to mention it. Showing that you're comfortable with these tools will give you an edge.
✨Engage with Their Brand
During the interview, express your understanding of Waddesdon Manor's brand identity and how you can champion it. Discuss how you would approach creating engaging content for their social media channels and newsletters. This shows that you’re not just a marketer but someone who can embody and promote their values.
