At a Glance
- Tasks: Lead digital marketing efforts, create engaging content, and manage social media strategies.
- Company: Waddesdon Manor is a historic site showcasing art and architecture, welcoming thousands of visitors annually.
- Benefits: Enjoy discounts, flexible working, generous leave, and mental health support.
- Other info: Part-time role with opportunities for growth and collaboration across departments.
- Why this job: Join a creative team, make an impact in digital marketing, and work in a beautiful heritage setting.
- Qualifications: Experience in digital content creation, SEO, and social media management is essential.
The predicted salary is between 30000 - 37000 Β£ per year.
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To apply, please send a current CV and covering letter explaining how your experience and skills match those outlined above to application@waddesdon.org.uk
About us:
Waddesdon Manor was built by Baron Ferdinand de Rothschild between 1874 and 1885 to display his collection of arts and to entertain his friends. It is now open to the public and we welcome thousands of visitors each year who come to appreciate the exceptional architecture, art collections and gardens.7
Role Overview:
The role encompasses all aspects of digital marketing activity, including both B2B and B2C. You’ll also be supporting commercial activities for Waddesdon Manor, the trading company RWL which includes Catering for the Manor operation, visitors, retail, public events, private events, The Bow and The Five Arrows, and any special projects for the Rothschild Foundation e.g. future commercial property developments.
Key Responsibilities:
- Develop and deliver an online strategy to drive engagement and conversion across Waddesdon’s digital channels.
- Develop and manage digital content, including copywriting and proofreading content to develop our storytelling and ensure academic accuracy, standards and tone of voice are consistent.
- Manage updates to the website to reflect the brand and optimise commercial performance.
- Liaise with internal stakeholders to implement new content, amends and updates, which optimise the website and keep information up-to-date. Be the point of contact to help other departments with advice on digital content.
- Manage SEO focused activities to increase quality traffic across the website.
- Plan and manage social media strategy to drive engagement and build new audiences.
- Track and report digital performance across digital channels to enable strategic decision making and share information across the organisation.
- Work with external agencies as required, including managing the Google Grant.
- Be part of project teams to deliver a new website for Waddesdon, trading subsidiaries and the Rothschild Foundation, and support integration of new systems including a DAMS and CRM.
- Help to develop strategic marketing campaigns for the business and develop plans to increase audiences.
- Monitor the outcomes of marketing activity and evaluate against plans, contributing to monthly reports.
- Develop partnership ideas for content and social media and work with third parties as required to deliver these.
- Monitor competitor activity to ensure we are learning and evolving to become as relevant and engaging as possible.
- Contribute to marketing budget management and assist with budget forward planning in liaison with the managers of each business area eg RWL Heads of Department.
- Work closely with the wider marketing team and all colleagues across Waddesdon, sharing news on activity, to ensure that opportunities are maximised.
Key Skills & Experience Required:
• Experience of producing and delivering a range of digital content
• Experience of managing SEO and driving website traffic
• Proven experience delivering successful digital marketing campaigns to meet targets
• Excellent copy writing and proof-reading skills
• Experience of planning and scheduling social media campaigns
• Experience of business reporting and forecasting
• Ecommerce experience in the retail sector with proven success to drive sales online
• Comprehensive knowledge of the heritage sector and ecommerce
• Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines
• Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making
• Technical skills in web CMS editing and experience of managing an online shop
• Demonstrate excellent attention to detail
• Excellent written and verbal communication skills, IT and office skills
What We Offer:
• Waddesdon Discounts – 50% discount in the food-to-go outlets at the Manor. 20% in the Manor gift shop and restaurant, Stables Café, Five Arrows Hotel, and The Bow Pub. 20% discount on special event tickets made available to staff.
• Staff Card - A National Trust staff card entitles two adults and children under 18 years of age free admission to all National Trust properties and 20% discount in NT retail and catering outlets.
• Annual Leave - On starting with us, you will receive 25 days annual leave per year plus 8 public holidays pro-rata. Stay with us for 3 years and this rises to 28 days, 30 days after five years and 32 days after 10 years.
• Sick pay - If you become ill, one week of sick pay during your first 3 months. This rises to a maximum of 3 months full pay within a rolling 12-month period. After four years you also receive a further 3 months at half pay in the rolling 12-month period.
• Pension - We will top up your pension by matching any contribution you make, up to 10% of your basic salary.
• Income Protection – on completing one year of continuous service, income protection may be available at 50% of basic salary for a maximum of 5 years.
• Life Assurance – a lump sum of 4 times basically annual salary is payable upon death in service.
• Flexible & Hybrid Working – we encourage departments to manage their own way of working to suit the workload and nature of the work. We recommend a minimum of 3 days a week on-site.
• Long Service Awards – every 5 years of service, you are invited to a celebration to recognise your contribution to the organisation. A cash sum is awarded as a thank you.
• Mental Health and Wellbeing Support – access to a wellbeing platform and fully funded 1:1 counselling service.
• Enhanced Maternity Pay – after 12 months of continuous service, you can choose 13 weeks of maternity leave at full pay followed by 26 weeks statutory pay.
• Enhanced Paternity Pay – after 12 months of continuous service, you may take 3 months of paternity leave at full pay.
• Eye Care – eye care vouchers for employees who are DSE users.
• Flu Jabs – free flu jabs in October.
• Travel – Cycle to Work Scheme, Season Ticket Loan for train or bus, Octopus Electric Vehicle Scheme.
• Deposit Loan Scheme – financial support to go towards a private rental deposit.
• Access to Perk at Work – access to exclusive discounts from hundreds of retailers, and up to 55% off cinema tickets.
• Memberships – 20% discount on new Nuffield gym memberships. 15% off Hartwell Spa Memberships and treatments, and 15% off food in the restaurant.
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#J-18808-LjbffrDigital Content Manager in Waddesdon employer: Waddesdon β A Rothschild House & Gardens
Waddesdon Manor offers a unique and enriching work environment, where creativity and passion for heritage come together. As a Digital Content Manager, you will enjoy a supportive culture that prioritises employee well-being, with generous benefits including flexible working arrangements, extensive annual leave, and professional development opportunities. Located in the picturesque setting of Waddesdon, you will be part of a team dedicated to engaging visitors through innovative digital strategies while enjoying exclusive discounts and access to beautiful grounds.
Contact Details:
Waddesdon β A Rothschild House & Gardens Recruitment Team
StudySmarter Expert Adviceπ€«
We think this is how you could land Digital Content Manager in Waddesdon
β¨Tip Number 1
Familiarise yourself with Waddesdon Manor's digital presence. Explore their website and social media channels to understand their tone, style, and the type of content they share. This will help you tailor your approach and demonstrate your knowledge during any discussions.
β¨Tip Number 2
Network with professionals in the heritage and digital marketing sectors. Attend relevant events or join online forums where you can connect with individuals who have insights into Waddesdon Manor or similar organisations. Building these connections can provide valuable information and potentially lead to referrals.
β¨Tip Number 3
Stay updated on the latest trends in digital marketing and SEO, especially within the heritage sector. Being knowledgeable about current strategies and tools will not only enhance your skills but also show your commitment to staying relevant in the field.
β¨Tip Number 4
Prepare to discuss specific examples of successful digital campaigns you've managed in the past. Highlight your experience with B2B and B2C strategies, as well as your ability to analyse performance metrics. This will demonstrate your capability to contribute effectively to Waddesdon's goals.
We think you need these skills to ace Digital Content Manager in Waddesdon
Some tips for your application π«‘
Tailor Your CV:Make sure your CV highlights relevant experience in digital content management, SEO, and digital marketing campaigns. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter:In your cover letter, clearly explain how your skills and experiences align with the responsibilities of the Digital Content Manager role. Be specific about your achievements in previous roles and how they relate to the tasks outlined in the job description.
Showcase Your Digital Skills:Mention any technical skills you possess, such as experience with web CMS editing, social media management, and analytics tools. Provide examples of how you've successfully used these skills in past positions to drive engagement and traffic.
Proofread Your Application:Before submitting, carefully proofread both your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role focused on content accuracy and quality.
How to prepare for a job interview at Waddesdon β A Rothschild House & Gardens
β¨Showcase Your Digital Content Experience
Make sure to highlight your previous experience in producing and delivering digital content. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results achieved.
β¨Demonstrate SEO Knowledge
Since managing SEO is a key responsibility, come ready to discuss your understanding of SEO best practices. Share examples of how you've successfully driven website traffic through SEO-focused activities in past roles.
β¨Prepare for Team Collaboration Questions
This role requires working closely with various departments. Think of examples that demonstrate your ability to collaborate effectively across teams and how you've influenced decision-making in previous positions.
β¨Familiarise Yourself with Waddesdon Manor
Research Waddesdon Manor and its digital presence. Understanding their brand, audience, and current digital strategies will help you tailor your responses and show genuine interest in the role and the organisation.