At a Glance
- Tasks: Own the full sales cycle, from prospecting to closing deals with finance organisations.
- Company: Join a high-growth AI software company revolutionising finance technology.
- Benefits: Competitive salary, equity options, and a dynamic work environment.
- Other info: Collaborate with cross-functional teams and influence product development.
- Why this job: Shape the future of finance software while enjoying autonomy and career growth.
- Qualifications: Proven B2B SaaS sales experience and strong consultative selling skills.
The predicted salary is between 95000 - 125000 £ per year.
Account Executive AI / Finance Software / B2B SaaS | London | On-site
About the Company
We are representing a high-growth AI software company modernising the technology used by finance and accounting teams. The company is building an AI-native financial operations and ERP platform designed to replace legacy systems and automate manual accounting workflows. The product brings together intelligent automation, real-time financial processes, reporting, and support for complex multi-entity environments. The business is expanding quickly across mid-market and enterprise customers, creating an opportunity for experienced commercial hires to join while the go-to-market organisation is still being built and scaled.
The Role
This is an opportunity to join the London commercial team as an Account Executive, owning the full sales cycle across mid-market and enterprise finance organisations. You will prospect into target accounts, run discovery, deliver live product demonstrations, navigate multi-stakeholder buying processes, and take opportunities through to signed contract. This is a hands-on closing role rather than a position where pipeline is simply handed to you. You will be expected to generate your own opportunities while working closely with Marketing, Partnerships, Product, Engineering, and broader GTM teams. The role is particularly well suited to someone who has sold ERP, accounting, finance, or other complex B2B software—or an AE with a strong track record of running technical demos and consultative sales cycles.
What You'll Do
- Own the full sales cycle from prospecting and lead generation through discovery, demonstration, negotiation, and close.
- Build your own outbound pipeline alongside opportunities generated through Marketing, Partnerships, and broader GTM activity.
- Sell into mid-market and enterprise finance teams with multiple stakeholders involved in the buying decision.
- Run structured discovery to understand customers' existing finance systems, workflows, operational challenges, and business priorities.
- Deliver compelling live product demonstrations tailored to each prospect's requirements.
- Manage consultative sales cycles typically lasting several weeks and involving meaningful B2B software contract values.
- Develop relationships across finance organisations and navigate complex buying committees.
- Maintain strong pipeline management, forecasting, and CRM discipline.
- Work closely with solution, product, and engineering teams throughout the sales process.
- Feed customer and prospect insights back into the product organisation to help shape future development.
- Help improve messaging, processes, ICP definition, and go-to-market execution as the commercial organisation scales.
What We're Looking For
- Several years of full-cycle B2B SaaS sales experience, with the source covering both developing AE and more experienced AE profiles.
- A proven track record of owning opportunities from initial outreach through signed contract.
- Experience selling complex software rather than highly transactional products.
- Strong discovery, presentation, and live-demo capabilities.
- Confidence selling to multiple stakeholders and navigating structured buying processes.
- Comfortable generating your own outbound pipeline rather than relying exclusively on inbound leads.
- Strong commercial judgement and the ability to manage opportunities independently.
- Highly proactive, organised, and accountable for your own number.
- Comfortable operating in a fast-moving environment with high expectations and significant individual ownership.
Nice to Have
- Experience selling ERP platforms or financial systems.
- Background in accounting, finance, fintech, or financial operations software.
- Experience selling platforms used by CFO, Finance, Controller, or Accounting teams.
- Exposure to mid-market or enterprise sales cycles.
- Experience selling software involving integrations, migrations, or complex operational workflows.
- Familiarity with Salesforce, Outreach, Gong, or comparable sales technology.
- Experience working closely with Product, Engineering, or Solutions teams during the sales process.
Why This Role Is Exciting
- Own the entire commercial process: Prospect, discover, demonstrate, negotiate, and close rather than owning only one part of the funnel.
- Sell into a large established software category being reshaped by AI: The product addresses core financial infrastructure used by virtually every growing business.
- Join during a major commercial build-out: Help shape how the sales organisation operates as the company scales its go-to-market engine.
- High level of autonomy: AEs are trusted to build pipeline, manage deals, run demos, and drive opportunities independently.
- Direct product influence: Prospect feedback is shared with Product, giving the commercial team a meaningful role in shaping the roadmap.
- Strong cross-functional exposure: Work closely with GTM, Partnerships, Marketing, Product, Engineering, and solutions-focused colleagues.
- Career progression: The environment is designed to reward strong performance and give high-performing commercial hires increasing responsibility as the organisation grows.
Compensation
£95K – £125K base, £30K – £40K Equity, £95K – £125K Commission, OTE: £180,000 - £250,000 Full-time position. Based in London, UK. Hybrid 3 days per week in-office.
Apply Now!
Senior Account Executive in London employer: W3 Global Sourcing
Join a pioneering venture-backed industrial technology company in London, where you'll be at the forefront of redefining manufacturing software. With a competitive salary and meaningful equity, you'll thrive in a high-agency environment that values ownership and innovation, working directly with operators to create impactful solutions. This is an exceptional opportunity for engineers looking to make a tangible difference in the industry while enjoying a collaborative and dynamic work culture.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Executive in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Account Executive at W3 Global Sourcing, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including W3 Global Sourcing. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Account Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Account Executive in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for W3 Global Sourcing:When writing your cover letter, make sure to tailor your message specifically for W3 Global Sourcing. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at W3 Global Sourcing
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show W3 Global Sourcing that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show W3 Global Sourcing that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with W3 Global Sourcing’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
