At a Glance
- Tasks: Drive sales growth across Europe by managing distributor relationships and identifying new business opportunities.
- Company: Join a global industrial manufacturing leader based in Sheffield with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Travel up to 50% across Europe, with excellent career growth potential.
- Why this job: Make a real impact in a high-stakes role that shapes regional strategy and market presence.
- Qualifications: 5+ years in industrial sales, strong relationship-building skills, and a degree in Business or Engineering.
The predicted salary is between 50000 - 65000 £ per year.
W Talent are supporting a global industrial manufacturing business based in Sheffield in the search for a hybrid-based European Sales Manager to drive strategic growth across industrial distribution and end-user markets. This is a high-impact commercial role focused on developing distributor relationships, expanding market share, and delivering sustainable revenue growth across the EU region. The successful candidate will act as a key interface between customers, distribution partners, and internal business functions.
The European Sales Manager is responsible for developing and executing regional sales strategy across distribution and end-user channels. You will manage key distributor accounts, identify new business opportunities, and support the overall direction of the European sales function. The role requires a strong blend of strategic thinking, technical understanding, and hands-on commercial execution. You will work cross-functionally with production, customer service, quality, and wider commercial teams to deliver growth and customer value.
Key Responsibilities- Develop, maintain, and grow sales across regional distribution accounts in line with business growth targets.
- Build and manage strong relationships with distributors, representatives, and end-user customers across Europe.
- Conduct regular customer engagement and sales calls to identify needs, VOC feedback, and new product opportunities.
- Develop and execute structured territory and account plans to maximise market coverage and sales performance.
- Maintain a robust sales pipeline within CRM systems, ensuring accurate forecasting and opportunity tracking.
- Prepare and deliver customer presentations showcasing product capabilities and value propositions.
- Promote technical understanding of products, applications, and solutions to customers and stakeholders.
- Identify, document, and follow up on new business leads and growth opportunities.
- Manage customer issues, complaints, and returns in line with internal processes.
- Apply value-selling techniques to position solutions against competitors and alternatives.
- Prepare pricing and quotation proposals for approval where required.
- Represent the business at customer events, exhibitions, trade shows, and industry meetings.
- Travel up to 50% across the assigned European territory.
- Work collaboratively across internal departments including Production, Quality, Customer Service, and Technical teams.
- Ideally located within 1 hour of Sheffield.
- Bachelor's degree in Business, Engineering, or related discipline.
- 5+ years' experience in industrial sales or technical B2B sales environment.
- Proven experience working with distributors, OEMs, contractors, or industrial partners.
- Strong track record of achieving or exceeding sales targets.
- Experience within industrial products, manufacturing, or engineered solutions.
- Strong relationship-building and stakeholder management skills.
- Excellent communication skills, both written and verbal.
- Ability to manage multiple accounts, projects, and priorities simultaneously.
- Strong commercial awareness and business acumen.
This is a hybrid European-based position with travel across the assigned territory (up to 50%). The role offers the opportunity to join a global industrial organisation with strong technical capability and a focus on long-term growth. You will play a key role in shaping regional strategy and expanding the company's presence across European distribution and end-user markets.
Sales Manager - EU Industrial Sales in Sheffield employer: W Talent
Join a leading global industrial manufacturing business based in Sheffield, where you will thrive in a dynamic hybrid work environment that fosters collaboration and innovation. With a strong emphasis on employee growth, we offer comprehensive training and development opportunities, alongside a supportive culture that values strategic thinking and hands-on execution. As a Sales Manager, you will not only drive significant revenue growth but also build lasting relationships across Europe, making a meaningful impact in the industrial sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager - EU Industrial Sales in Sheffield
✨Network Like a Pro
Get out there and connect with people in the industry! Attend trade shows, exhibitions, and networking events to meet potential employers and industry peers. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance to chat with hiring managers or recruiters, don’t hold back! Share your success stories and how you've driven sales growth in previous roles. Make sure they see the value you can bring to their team.
✨Follow Up Like a Boss
After interviews or networking events, send a quick follow-up message. Thank them for their time and reiterate your interest in the role. It shows you're proactive and genuinely interested in the opportunity.
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through us not only gives you a better chance but also keeps you in the loop about new opportunities as they arise.
We think you need these skills to ace Sales Manager - EU Industrial Sales in Sheffield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Manager role. Highlight your experience in industrial sales and any specific achievements that align with the job description. We want to see how you can drive growth and build relationships!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hybrid role. Share your passion for sales and how your skills can help us expand our market share across Europe.
Showcase Your Technical Understanding:Since this role requires a strong technical understanding, don’t shy away from mentioning any relevant technical skills or experiences. We’re looking for someone who can promote our products effectively, so let us know how you can do that!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing candidates like you!
How to prepare for a job interview at W Talent
✨Know Your Market
Before the interview, dive deep into the European industrial market. Understand the key players, trends, and challenges. This knowledge will help you demonstrate your strategic thinking and show that you're ready to drive growth in this role.
✨Showcase Relationship-Building Skills
Prepare examples of how you've successfully built and maintained relationships with distributors or end-users in the past. Highlight specific instances where your relationship management led to increased sales or customer satisfaction.
✨Be Ready for Technical Questions
Brush up on the technical aspects of the products you'll be selling. Be prepared to discuss how these products meet customer needs and how you can effectively communicate their value propositions to different stakeholders.
✨Demonstrate Your Sales Strategy
Come equipped with a structured sales plan or territory strategy that you would implement in this role. Discuss how you would identify new business opportunities and manage your sales pipeline effectively, showcasing your commercial awareness.
