At a Glance
- Tasks: Lead and develop a sales team while driving new business growth in LegalTech.
- Company: Fast-growing, VC-backed LegalTech company redefining legal services.
- Benefits: Competitive salary, bonus, equity, and opportunity for professional growth.
- Other info: Join a dynamic environment with ambitious growth plans and a supportive culture.
- Why this job: Shape the future of a thriving sector and make a real impact.
- Qualifications: Strong SaaS sales experience and proven success in scaling teams.
The predicted salary is between 80000 - 100000 £ per year.
Location: Flexible / Hybrid
Package: Competitive base + bonus + equity
Stage: VC-backed growth business
Team Size: 3-person sales team today
The Opportunity
We’re partnering with a fast-growing, VC-backed LegalTech business that is redefining how legal services are delivered across both private practice and in-house legal teams. Following strong product-market fit and increasing enterprise demand, the company is now looking for a commercially driven Sales Director to professionalise and scale the sales function. This is a pivotal leadership hire for the business — someone who can bring structure, process, forecasting discipline, and high-performance sales execution while remaining hands-on in winning strategic clients. The business already has a strong foundation, a differentiated product offering, and an established customer base across law firms and corporate legal departments. The next step is building a scalable revenue engine.
The Role
Reporting directly to the leadership team, the Sales Director will take ownership of the commercial function, leading and developing a small but growing team of three whilst driving new business growth across both legal practice and industry clients. This role requires a blend of strategic leadership and operational execution. The successful candidate will be expected to introduce best-in-class SaaS sales processes, improve pipeline management and forecasting, and help shape the go-to-market strategy as the business scales internationally.
Key Responsibilities
- Lead, coach, and develop the existing sales team
- Build a scalable and repeatable sales process across the full funnel
- Introduce structure around forecasting, pipeline management, KPIs, and reporting
- Drive new business acquisition across law firms and in-house legal teams
- Develop enterprise sales capability and improve commercial maturity
- Partner closely with marketing, customer success, and product teams
- Refine segmentation, territory planning, and GTM strategy
- Personally lead strategic and high-value commercial opportunities
- Support hiring and scaling of the sales organisation over time
- Help establish a high-performance, metrics-driven sales culture
Candidate Profile
We’re looking for a commercially credible sales leader who combines strong SaaS sales experience with the ability to build and professionalise growing teams. Ideal backgrounds include:
- Experience within LegalTech, RegTech, ComplianceTech, or adjacent B2B SaaS sectors
- Proven success selling into both law firms and corporate/in-house functions
- Experience scaling sales teams within a high-growth or VC-backed environment
- Strong understanding of sales operations, forecasting, and process optimisation
- Hands-on leadership style with the ability to operate strategically and tactically
- Track record of delivering against ambitious revenue targets
- Comfortable working in a fast-paced, evolving environment
Why Join?
- Opportunity to shape and build the commercial function at a critical growth stage
- Highly visible leadership role with direct impact on company trajectory
- Backed by investors with ambitious scaling plans
- Strong product-market fit in a rapidly evolving sector
- Equity participation and genuine long-term growth opportunity
Sales Director in London employer: W Talent
Join a dynamic and innovative LegalTech company that is not only redefining the delivery of legal services but also offers a flexible and hybrid working environment. As a Sales Director, you will have the unique opportunity to shape the commercial function during a pivotal growth phase, supported by a strong team and backed by ambitious investors. With a focus on professional development, a high-performance culture, and equity participation, this role promises meaningful and rewarding employment in a rapidly evolving sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the LegalTech space and let them know you're on the hunt for a Sales Director role. Personal referrals can give you a leg up, so don’t be shy about asking for introductions.
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their product offering and how it fits into the market. This will help you articulate how your experience aligns with their needs and show that you’re genuinely interested.
✨Tip Number 3
Showcase your leadership style during interviews. Be ready to discuss how you've built and scaled sales teams in the past. Use specific examples to demonstrate your hands-on approach and strategic thinking—this is what they’re looking for!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Sales Director role. Highlight your experience in SaaS sales, especially within LegalTech or similar sectors. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led sales teams and driven growth in previous positions.
Showcase Your Achievements:Quantify your successes! Whether it's revenue growth, team expansion, or process improvements, we love numbers that tell a story. Make sure to include metrics that demonstrate your impact in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at W Talent
✨Know Your SaaS Inside Out
Make sure you’re well-versed in the specifics of SaaS sales, especially within the LegalTech space. Brush up on the latest trends and challenges in the industry, as well as the company’s product offerings. This will not only show your enthusiasm but also your ability to engage in meaningful conversations about their solutions.
✨Demonstrate Leadership Experience
Prepare examples that showcase your leadership style and how you've successfully scaled sales teams in previous roles. Be ready to discuss specific strategies you implemented for pipeline management and forecasting, as these are crucial for the Sales Director role.
✨Align with Their Vision
Research the company’s mission and values, and think about how your personal goals align with theirs. During the interview, express your understanding of their growth stage and how you can contribute to building a high-performance sales culture that drives new business acquisition.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your strategic thinking. Inquire about their current sales processes, challenges they face in scaling, and how they envision the Sales Director role evolving. This shows your genuine interest in the position and helps you assess if it’s the right fit for you.
