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- Tasks: Lead and optimise digital marketing campaigns across various channels to drive engagement and revenue.
- Company: Established professional services firm investing in digital capabilities.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Shape marketing strategy and make a real impact in a growing in-house team.
- Qualifications: Experience in digital performance marketing and strong analytical skills.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
An established professional services firm with multiple offices across the Midlands is partnering with an agency to appoint a Digital Marketing Performance Manager as part of a growing in-house marketing function. The business is investing heavily in its digital capability and is looking for an experienced performance marketer to drive customer acquisition, engagement and revenue across paid and owned digital channels. This is a newly created role offering genuine scope to shape strategy, tools and ways of working.
The Digital Marketing Performance Manager will take end-to-end ownership of performance marketing activity, covering planning, execution and ongoing optimisation. Working closely with a retained digital agency and internal stakeholders, the role will lead campaigns across paid search, paid social, display and programmatic channels, while also overseeing website performance across a portfolio of group sites. Reporting to the senior marketing leadership team, the successful candidate will play a key role in developing marketing automation capability, introducing scalable, insight-led approaches supported by the right technology and data.
Key Responsibilities
- Plan, deliver and optimise performance marketing campaigns across paid search, paid social, display, programmatic and retargeting
- Own website performance across multiple sites, including optimisation, UX improvements and content refresh
- Manage and forecast digital marketing budgets, ensuring efficient spend and strong ROI
- Analyse performance data and turn insight into clear, actionable recommendations
- Develop and test audience strategies, creative variants, landing pages and conversion journeys
- Work collaboratively with creative, content, web and analytics teams to improve conversion and user experience
- Manage relationships with media agencies, advertising platforms and technology partners
- Lead A/B testing across ads, landing pages and messaging
- Track market trends, platform developments and competitor activity to identify growth opportunities
- Ensure robust tracking, attribution and reporting across all performance channels
- Present performance results, insights and recommendations to senior stakeholders
- Lead marketing automation initiatives, including CRM, analytics, campaign and workflow tools
About the Candidate
The successful candidate will bring proven experience in a digital performance or paid media role, with strong hands-on expertise across paid search, paid social, display and programmatic marketing. They will have experience improving website traffic and conversion performance, alongside a solid understanding of analytics, tracking and attribution. Exposure to implementing or leading marketing automation and martech solutions is highly desirable. Strong commercial awareness, excellent communication skills and the ability to work effectively with agencies and cross-functional teams are essential. This role would suit a proactive, detail-driven marketer with a passion for performance, testing and continuous improvement.
Digital Marketing Manager employer: W Talent
Contact Detail:
W Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns, results, and any cool projects you've worked on. This is your chance to shine and demonstrate your expertise in performance marketing.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you can drive customer acquisition and engagement using data-driven strategies. We want to see your passion for performance!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Performance Manager role. Highlight your experience in performance marketing, especially with paid search and social, and don’t forget to mention any successful campaigns you've led!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with the company's goals. Be sure to mention your experience with marketing automation and analytics.
Showcase Your Results: When detailing your past roles, focus on the results you achieved. Use metrics to demonstrate your impact, like increased website traffic or improved ROI from campaigns. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at W Talent
✨Know Your Numbers
As a Digital Marketing Performance Manager, you'll need to demonstrate your understanding of key performance metrics. Brush up on your analytics skills and be ready to discuss how you've used data to drive decisions in past roles. Bring specific examples of campaigns you've managed and the results achieved.
✨Showcase Your Strategy Skills
This role involves shaping strategy, so be prepared to talk about your approach to planning and executing performance marketing campaigns. Think about how you would tackle customer acquisition and engagement for the firm, and be ready to share your ideas on optimising digital channels.
✨Collaboration is Key
You'll be working closely with various teams and agencies, so highlight your experience in cross-functional collaboration. Share examples of how you've successfully partnered with creative, content, and analytics teams to improve campaign performance and user experience.
✨Stay Ahead of Trends
The digital landscape is always changing, so show that you're on top of current trends and technologies. Be prepared to discuss recent developments in digital marketing, particularly in performance marketing, and how they could impact the firm's strategy moving forward.
