At a Glance
- Tasks: Lead marketing communications to enhance brand experience and engage audiences.
- Company: Established professional services organisation with a focus on growth and collaboration.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Join a forward-thinking team with excellent career growth potential.
- Why this job: Shape brand messaging and make a real impact in a creative, collaborative team.
- Qualifications: Experience in marketing communications, strong writing skills, and ability to manage relationships.
The predicted salary is between 40000 - 50000 £ per year.
An established, multi-office professional services organisation in the Midlands is working with an agency to appoint a Marketing Communications Manager as part of an expanding marketing function. This role has been created to strengthen how the organisation communicates with both external audiences and internal teams. The successful candidate will take a lead role in shaping brand experience, delivering clear and consistent messaging, and executing integrated marketing communications that support commercial objectives and long-term growth.
The Role
Reporting into senior marketing leadership, the Marketing Communications Manager will be responsible for developing and delivering integrated communications across brand, PR, content, social, events and internal channels. Working closely with the wider marketing team, business stakeholders and external partners, the role will bring strategic thinking and creative execution together within a newly evolving marketing structure. This is a highly collaborative position, requiring strong relationship-building skills and the ability to translate business priorities into audience-focused, high-impact communications.
Key Responsibilities
- Develop and implement integrated marketing communications strategies aligned with business and growth objectives
- Lead PR, sponsorship and events activity to raise profile and reputation in priority markets
- Design and deliver content-led engagement programmes to strengthen client relationships and advocacy
- Develop internal communications channels and content to support employee engagement and alignment
- Oversee social media strategy and delivery in partnership with digital and paid media teams
- Act as brand guardian, ensuring consistency of tone, messaging and visual identity across all channels
- Plan, write, edit and manage content across digital, print, PR, social, email and sales collateral
- Own content planning, calendars, workflows and approval processes
- Collaborate with cross-functional teams and senior stakeholders across the business
- Manage relationships with external agencies, freelancers and specialist suppliers
- Measure performance, report on effectiveness and optimise communications based on insight
- Ensure all activity aligns with brand guidelines and relevant legal and regulatory requirements
About the Candidate
The successful candidate will have proven experience in a marketing communications, brand or content-focused role, ideally within a professional or regulated environment. They will bring strong expertise across PR, events, sponsorship, social media and content marketing, alongside experience developing internal communications and engagement initiatives. Excellent writing and editing skills are essential, with a strong grasp of tone, messaging and brand consistency. The role requires someone confident managing agencies and external partners, able to build credibility with stakeholders at all levels and influence effectively. A data-informed approach, strong organisational skills and the ability to manage multiple priorities are key. This opportunity would suit a proactive, ideas-led communicator with a genuine passion for storytelling, brand building and continuous improvement.
Marketing Communications Manager in Cardiff employer: W Talent
W Talent is an exceptional employer that prioritises the growth and development of its employees, offering a supportive work culture in the vibrant city of Cardiff. With a strong commitment to health and safety, continuous improvement, and operational excellence, team members benefit from substantial investment in their professional development and well-being, making it a rewarding place to build a career in engineering management.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Communications Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for W Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like W Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with W Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at W Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Communications Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit W Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of W Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about W Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at W Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at W Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At W Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
