Marketing Specialist

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This range is provided by w.media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About w.media

w.media is a leading B2B media and events platform serving the digital infrastructure community across Asia Pacific and beyond. We connect thought leaders and innovators shaping the future of data centers, cloud, connectivity, and sustainable digital ecosystems through our portfolio of conventions, summits, awards, and educational platforms.

Read about us: https://w.media/our-story/

Role Overview

As a Marketing Specialist, you will play a key role in amplifying our media and events, driving audience engagement, supporting the sales pipeline, and contributing to our industry research and content programmes. This is an ideal role for someone who enjoys both creative marketing and hands‑on execution.

Key Responsibilities

1. Promote Webinars & Physical Events

• Plan, execute, and optimise marketing campaigns for webinars and in‑person conventions.
• Manage email marketing, social media posts, event listings, and partner promotions.
• Coordinate with speakers, sponsors, and associations to maximise event reach.
• Track attendee registrations and report performance metrics.

2. Industry Research & Development

• Conduct research on data center, cloud, connectivity, and digital infrastructure trends.
• Identify emerging topics, market shifts, and speaker opportunities for upcoming events.
• Contribute to content outlines, surveys, and industry reports.
• Monitor competitive landscape and propose new ideas for community engagement.
• Work closely with the sales team to deliver marketing collateral, pitch decks, and campaign materials.
• Assist in lead generation and nurturing activities, including CRM updates.
• Prepare audience analytics, marketing summaries, and post‑event reports for clients.
• Ensure consistent branding and messaging across all sales and promotional assets.

What We’re Looking For

• 1–3 years of experience in marketing, events, media, or related fields.
• Strong written and verbal communication skills.
• Comfortable juggling multiple deadlines in a fast‑moving environment.
• Familiarity with email marketing tools, social platforms, and CRM systems (HubSpot a plus).
• Interest in technology, enterprise IT, cloud, or data‑centre sectors — curiosity is more important than prior experience.
• A proactive, independent, and team‑oriented work style.

Seniority level

• Associate

Employment type

• Contract

Job function

• Sales, Business Development, and Advertising

Industries

• Advertising Services and Events Services

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London, England, United Kingdom