Senior Sales Manager

Summary

W Hotels does not recruit; we cast Talent.

W London is casting a Senior Sales Manager.

The Senior Sales Manager is accountable for proactively soliciting, handling sales opportunities and reaching revenue/room night targets for W London with a focus on local special corporate, luxury consortia and entertainment segments.

This role is focused on revenues for these segments and involves a combination of account management and new business prospecting.

The Senior Sales Manager is also responsible for building and maintaining strong relationships with clients with the aim of creating loyalty and returning business.

Proactive approach to drive new revenues and set up an action plan to achieve budgeted goals.

Main Duties & Responsibilities

• Core Responsibilities
• Actively participate in customer events, trade shows, and sales missions to develop and maintain strong relationships with key stakeholders and customers in the entertainment, luxury leisure, and special corporate sectors.
• Foster and grow long-term relationships with existing and potential clients, with a particular focus on high-value and high-potential business opportunities.
• Proactively identify and approach new clients, tailoring the presentation of hotel benefits and features to meet the unique needs of the entertainment, luxury leisure, and special corporate markets.
• Leverage creative selling, negotiation skills, and proactive outreach to secure new business and build a strong pipeline.
• Utilise digital marketing channels, including social media, email campaigns, and online advertising, to proactively target key audiences and drive awareness for hotel offerings.
• Champion the hotel’s service and relationship strategy by engaging with new clients, driving loyalty, and creating memorable guest experiences tailored to the needs of entertainment and luxury leisure groups as well as corporate clients.
• Develop, nurture, and expand relationships with both internal and external key stakeholders to ensure seamless collaboration across all departments.
• Developing & Executing Sales Strategies
• Collaborate with the sales leadership team to ensure full alignment with sales strategy and its effective implementation across the entertainment, leisure, and corporate segments.
• Proactively assist in the development, execution, and ongoing management of an aggressive solicitation programme aimed at growing business from entertainment, luxury leisure, and special corporate clients.
• Contribute to the creation and execution of targeted sales plans that address revenue generation, customer acquisition, and market positioning in these segments.
• Innovatively create and implement promotions that cater to the unique needs of entertainment, luxury leisure, and corporate clients, both internally and externally.
• Maximising Revenue
• Provide dynamic leadership, setting a proactive example for revenue maximisation through personal booking targets and consistent follow-through.
• Develop and implement sales strategies specifically tailored to the entertainment, luxury leisure, and special corporate segments while continually analysing market data to ensure objectives are met.
• Work collaboratively with the revenue management team to ensure strategies are aligned with maximising overall revenue potential.
• Analysing & Reporting on Sales and Financial Data
• Analyse market trends and customer insights using sales systems to proactively refine sales strategies, ensuring the achievement of financial goals for the property.
• Assist Revenue Management with creating accurate, forward-looking six-period projections.
• Regularly review guest satisfaction metrics to identify areas for improvement and align sales strategies accordingly.
• Support the Director of Sales & Distribution with the preparation of detailed sales performance reports, including tracking KPIs, market trends, and competitor activities for senior management review.
• Ensuring Exceptional Customer Service
• Demonstrate leadership in guest hospitality, setting a high standard for customer service and ensuring that each client experience exceeds expectations.
• Proactively interact with clients to gather feedback and continuously refine service levels for entertainment, luxury leisure, and corporate segments.
• Empower team members to provide exceptional customer service by setting clear expectations and offering consistent feedback.
• Integrate guest satisfaction as a core component of departmental strategies and meetings, with a strong emphasis on continuous improvement.
• Support the company’s customer service standards and the hotel’s brand values, ensuring a seamless experience for each guest.
• Proactively drive guest satisfaction and loyalty by anticipating needs, offering tailored recommendations, and providing exceptional service throughout every event or stay.
• Understand each client’s unique business and service needs, offering solutions that align with their expectations and deepen the relationship.
• Mandatory Hiring Mandates

Applicants must have proven right to work in the United Kingdom.

Equal Employment Opportunity Statement

Marriott International is an equal opportunity employer.

We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.

We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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