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- Tasks: Manage event sales strategy and create unforgettable experiences at W Edinburgh.
- Company: Join the award-winning W Edinburgh, a leader in luxury hospitality.
- Benefits: Enjoy world-class training, bonus plans, and 31 days of holiday.
- Other info: Unlimited career opportunities await you in this vibrant city.
- Why this job: Be part of a dynamic team and elevate your career in a prestigious environment.
- Qualifications: Experience in luxury hotels or events, strong communication, and organisational skills.
The predicted salary is between 35000 - 45000 ÂŁ per year.
W Edinburgh is hiring an Events Sales Manager to join the team! With W Edinburgh winning the coveted “Scottish Hotel of the Year 2025” award and entering the Forbes Travel Guide with a prestigious “Recommended” rating for 2026, now is the perfect time to join the team and take your career to the next level. We invite you to play an integral part in bringing to life this unique brand in Edinburgh.
Please note the anticipated duration of this contract is 12 months, starting in June 2026.
About The Role
Reporting to the Director of Sales, the Events Sales Manager is responsible for managing the hotel’s event sales strategy across the property, including its meeting and event spaces, rooftop, SUSHISAMBA restaurant, W Lounge and Joao’s Place bars, sound studio and bedroom suites. We are looking for someone who is organized, detail-oriented and adaptable!
As Events Sales Manager, key aspects of your role will include:
- A workload which comprises 50% proactive and 50% reactive sales activity.
- Identify, qualify and solicit new catering business to achieve personal and hotel revenue goals.
- Proactively solicit affiliate business associated with citywide events.
- Understand the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
- Maximize revenue by up-selling packages and creative food and beverage offerings.
- Respond to incoming catering opportunities for the hotel.
- Close the best opportunities for the hotel based on market conditions and hotel needs.
- Use negotiating skills and creative selling abilities to close on business and negotiate contracts.
- Design, develop, and sell creative catered events.
- Develop and manage catering sales revenue and operation budgets, and provide forecasting reports.
- Develop a close working relationship with operations to ensure execution of strategies at the hotel level.
- Work with the property’s Beverage and Food team to develop menus that drive sales.
- Execute exemplary guest service to drive guest satisfaction and loyalty by assisting the guest and ensuring their satisfaction before, during and after their program/event.
- Play a significant role in training and mentoring junior members of the team.
- Empower your team to resolve guest issues independently and with confidence.
- Be a W brand ambassador, ensuring the brand’s voice is present in your interactions with guests and talent.
Ideal Candidate
Our ideal Events Sales Manager is someone who has:
- The ability to build and maintain positive relationships with key stakeholders.
- Strong organization and multi-tasking skills.
- Sophisticated communication skills.
- Previous experience working in the five-star, luxury hotel and/or events market.
- A positive mindset.
- A genuine passion for their role.
Benefits
In return for your hard work, we give you:
- World class training and development, including leadership development.
- Unlimited career opportunities (internationally and locally).
- Bonus plan.
- Enhanced holiday entitlement – starting at 31 days.
Events Sales Manager - W, Edinburgh (12 month FTC) employer: W Hotels
Contact Detail:
W Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Sales Manager - W, Edinburgh (12 month FTC)
✨Tip Number 1
Network like a pro! Attend industry events, connect with people on LinkedIn, and don’t be shy about reaching out to current employees at W Edinburgh. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Showcase your personality! When you get the chance for an interview or informal chat, let your passion for events shine through. Share your ideas on how you’d bring unique experiences to life at W Edinburgh.
✨Tip Number 3
Be proactive! If you see an opportunity to contribute to a project or event, speak up. Demonstrating initiative can set you apart from other candidates and show that you're ready to jump in.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the W Edinburgh team.
We think you need these skills to ace Events Sales Manager - W, Edinburgh (12 month FTC)
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see your genuine interest in events and hospitality, so don’t hold back on sharing why you’re excited about joining our team at W Edinburgh.
Tailor Your CV: Make sure your CV is tailored to the Events Sales Manager position. Highlight relevant experience and skills that match the job description. We love seeing how your background aligns with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain how your previous roles have prepared you for this position and how you can contribute to our success. Keep it engaging and personal!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at W Hotels
✨Know Your Venue
Before the interview, do your homework on W Edinburgh. Familiarise yourself with its unique offerings, like the rooftop and SUSHISAMBA restaurant. This will help you speak confidently about how you can contribute to their events sales strategy.
✨Showcase Your Sales Skills
Prepare specific examples of your past successes in event sales. Highlight how you've identified new business opportunities and maximised revenue through creative packages. This will demonstrate your proactive approach and ability to meet revenue goals.
✨Understand the Market
Research the local events market and competitors. Be ready to discuss trends, strengths, and weaknesses of other venues. Showing that you understand the landscape will impress the interviewers and prove you're ready to tackle challenges head-on.
✨Emphasise Teamwork and Leadership
As an Events Sales Manager, you'll need to work closely with various teams. Share experiences where you've successfully collaborated or mentored others. This will highlight your ability to build relationships and empower your team, aligning with the hotel's values.