Customer & Product Marketing Specialist in Manchester

Hybrid – Manchester HQ (1-2 days per week in the office). We’re looking for a Customer & Product Marketing Specialist to join our world-class Marketing team.

What we do: Vypr is a Manchester HQ’d Private Equity/Venture Capital-backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster. We’re a scale-up business with huge growth ambitions.

Things that you will do:

• This is a strategic seat, and it’s been designed that way deliberately. The role owns our relationship with our existing customer base hand-in-hand with our Customer team — where the majority of our revenue comes from.
• You’ll build and run the annual customer calendar, execute the campaigns behind it, and drive structured expansion into our largest strategic accounts.
• You’ll also build the advocacy programme that supplies the whole commercial function with customer proof — references, case studies and an advisory board.
• It’s a role about judgement as much as delivery: what our customers hear, when they hear it, and what keeps them with us.
• The smaller part of the role makes you marketing’s representative to the product team — holding product and feature positioning, keeping our competitive picture current, and feeding that material to the teams who publish it.

What you will be responsible for:

• Customer marketing (approximately 80%):
• Build and run a 12-month, monthly-cadence customer marketing calendar: newsletter, product digest, webinars, customer events, NPS and satisfaction programmes, and persona-specific lifecycle flows.
• Execute customer campaigns end to end against the shared calendar, drawing content supply from the Content & Campaigns Manager’s team.
• Run structured account-based land-and-expand programmes on our top strategic accounts, in partnership with Customer Success and Account Management.
• Work alongside the Customer Success, Account Management and Solutions teams on the ROI tooling, success-pattern playbooks and “how the best customers use Vypr” material.
• Build and run the advocacy flywheel — references, case studies, review-site programmes and an advisory board.
• Design and run a structured onboarding programme that gets new customers to first value fast.
• Product marketing (approximately 20%):
• Own and keep current the positioning for our product and its features.
• Maintain the features, advantages and benefits documentation.
• Keep our competitive picture current and create battlecards and competitive campaigns.
• Attend the cycle kickoff and review, set the release tier, and own the selling points and differentiators section of the feature brief.
• Supply positioning, FAB material and competitive intelligence to content, campaigns, PR, social, website and demand generation.
• Partner with the Digital Marketing Executive on the accuracy and sharpness of the product messaging across the website.

How you’ll work with the team:

• You’ll work hand in glove with Customer Success and Account Management on retention, expansion and onboarding.
• You’ll partner with the product team as marketing’s voice in their process.
• You’ll brief and co-deliver with the Content & Campaigns Manager’s team.
• You’ll supply the Demand Generation Specialists with the product and competitive material.
• You’ll report to the CMO.

What you’ll bring:

• B2B SaaS customer, lifecycle or retention marketing experience.
• FMCG/CPG or ResTech experience is highly desirable.
• Account-based marketing and advocacy/reference-programme experience.
• Product marketing exposure.
• The judgement to prioritise.
• Comfort orchestrating across Customer Success, Account Management, Product and Sales.
• Programme and calendar discipline.
• Confident working with marketing and customer platforms.
• Experience with Planhat, or a similar customer platform, is a plus.
• Comfort working alongside AI-assisted content production.
• A B2B SaaS and insights background is a must.

How success is measured:

• Net revenue retention; expansion bookings; gross retention; customer NPS; advocacy participation rate.
• On the product side: adoption of newly released capability, currency and usage of positioning and competitive material.

What we offer:

• Company paid medical cashplan.
• Enhanced annual leave.
• Work from anywhere up to 4 weeks a year.
• Access to a global benefits and reward platform.
• Access to well-being support, including an Employee Assistance Programme.
• Life Assurance.
• Day off on your birthday.
• Enhanced parental leave.