Sales Manager - Growth in Manchester

Location / work pattern Hybrid – Manchester WeWork office space, with work-from-home flexibility.

Reports to Chief Revenue Officer.

Salary £60,000 - £70,000 (dependent on experience) £100,000 - £120,000+ OTE (uncapped commission).

What We Do

Vypr is a Manchester HQd Private Equity/Venture Capital backed SaaS business. Our market‑leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster. We’re a scale‑up business with huge growth ambitions. We’ve proved product‑market fit with our existing offering and now we’re ready to scale at pace. We’re using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalization to AI‑enhanced insight. Our platform combines behavioural science with well‑segmented consumer panels across multiple international markets. We have an enviable and growing customer list that speaks for itself.

About The Role

This is a pivotal leadership role within Vypr’s UK commercial team. As Sales Manager – Mid Market you will be responsible for leading a small team of new‑business sales professionals focused on winning customers in Vypr’s established UK core sectors – primarily FMCG, retail, and CPG. Your primary focus is on building a high‑performing team and creating the conditions for them to succeed: coaching, pipeline management, forecasting accuracy, and ensuring a consistently excellent, consultative sales approach is delivered to every prospect. While you’ll maintain a degree of personal involvement in key deals and senior relationships where appropriate, this is fundamentally a people and performance leadership role, with a low level of individual contribution. Reporting directly to the Chief Revenue Officer, you’ll work closely with Marketing, Customer Success, and the broader commercial leadership team to sharpen our go‑to‑market in core segments and ensure the team has everything it needs to execute at pace.

What You Will Do

• Lead, coach, and develop a small team of new‑business sales professionals, creating a high‑performance culture grounded in accountability, clarity, and continuous improvement.
• Own the team’s new‑business targets across Vypr’s core sectors, driving consistent pipeline generation, deal progression, and revenue attainment against quarterly and annual goals.
• Implement and maintain strong pipeline governance – ensuring accurate Salesforce data, forecast discipline, and the right volume and quality of activity across the team.
• Support and challenge your team on complex, multi‑stakeholder deals – providing strategic guidance, helping them navigate senior stakeholder conversations, and getting involved in key moments where your experience can shift outcomes.
• Partner with Marketing to develop targeted account‑based plays and campaigns for core sector segments, ensuring tight alignment between inbound activity and outbound execution.
• Champion a consultative, insight‑led sales methodology – ensuring the team consistently articulates Vypr’s value in commercial terms that resonate with FMCG and retail buyers.
• Provide regular, structured performance feedback to individuals and communicate clearly upward to the CRO on team performance, risks, and opportunities.
• Identify and feed in market intelligence – win/loss patterns, competitive dynamics, buyer trends – to inform product positioning and go‑to‑market strategy.
• Play an active role in recruiting and onboarding new team members as the team scales.
• Support the team’s overall invoicing quantum via your own low‑level individual revenue contribution.

What You Are Good At

• A proven sales leader with a track record of building and managing high‑performing new‑business teams in a B2B SaaS environment.
• Minimum 5–8 years of B2B SaaS sales experience, including demonstrable experience in a sales management or team leadership capacity.
• Experience in consumer insights, market research, product intelligence, or closely adjacent data or analytics SaaS is highly desirable.
• Strong familiarity with the UK FMCG, retail, or CPG landscape – existing networks and relationships in these sectors are a significant advantage.
• A natural coach and people developer – you get genuine satisfaction from making your team better, not just hitting your own numbers.
• Commercially sharp, with the ability to engage confidently with senior stakeholders and help your team do the same.
• Expert in pipeline management and forecasting – you understand what good looks like and hold the team to it without micromanaging.
• Proficient in Salesforce and familiar with sales engagement platforms such as SalesLoft.
• Clear, confident communicator – comfortable presenting performance updates and strategic recommendations to senior leadership.
• Collaborative and cross‑functional by nature – comfortable working closely with Marketing, Product, and Customer Success to drive better outcomes.

What We Offer

• Hybrid working – Manchester HQ with work‑from‑home flexibility.
• Competitive base salary and uncapped commission structure.
• Enhanced annual leave.
• Access to a global benefits and reward platform.
• Employee Assistance Programme (EAP) and wellbeing support.
• Life assurance.
• Birthday off.
• Work from anywhere policy.
• A performance‑driven bonus package.

What next?

Our Talent Selection process is built around creating a mutual, fair, and transparent dialogue – one that helps you and us establish whether this could be a genuinely rewarding career move. We’ll make space to discuss your leadership experience and ambitions alongside our growth plans, give you the opportunity to meet your potential line manager and peers, showcase your approach in a practical scenario, and spend time in one of our working spaces.