At a Glance
- Tasks: Drive customer marketing campaigns and build strong relationships with clients.
- Company: Join a fast-growing SaaS company revolutionising product intelligence in Manchester.
- Benefits: Enjoy competitive salary, flexible work options, and wellness support.
- Other info: Great opportunities for career growth and personal development.
- Why this job: Be part of a dynamic team shaping the future of consumer insights.
- Qualifications: Experience in B2B SaaS marketing and a passion for customer success.
The predicted salary is between 50000 - 50000 £ per year.
Hybrid - Manchester HQ (1-2 days per week in the office) £50,000 GBP per annum
What we do
Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster. We're a scale-up business with huge growth ambitions.
Things that you will do
This is a strategic seat, and it's been designed that way deliberately. The role owns our relationship with our existing customer base hand-in-hand with our Customer team — where the majority of our revenue comes from. You'll build and run the annual customer calendar, execute the campaigns behind it, and drive structured expansion into our largest strategic accounts, working alongside the Customer Success, Account Management and Solutions teams within our Customer function on the value-realisation material that keeps our worth visible across the renewal cycle.
- Customer marketing (approximately 80%)
- Customer calendar: Build and run a 12-month, monthly-cadence customer marketing calendar: newsletter, product digest, webinars, customer events, NPS and satisfaction programmes, and persona-specific lifecycle flows.
- Campaign execution: Execute customer campaigns end to end against the shared calendar, drawing content supply from the Content & Campaigns Manager’s team.
- Expansion: Run structured account-based land-and-expand programmes on our top strategic accounts, in partnership with Customer Success and Account Management.
- Value realisation: Work alongside the Customer Success, Account Management and Solutions teams on the ROI tooling, success-pattern playbooks and
Customer & Product Marketing Specialist in Manchester employer: Vypr
Vypr is an exceptional employer that prioritises a supportive and dynamic work culture, allowing employees to thrive in a fast-paced environment without compromising on well-being. With hybrid working options, generous leave policies, and a commitment to employee growth through transparent dialogue and collaboration, Vypr fosters a sense of community and purpose among its team members. Located in Manchester, the company offers unique advantages such as access to global benefits and a focus on meaningful contributions, making it an attractive place for those seeking rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Customer & Product Marketing Specialist in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vypr and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vypr are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vypr on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vypr. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer & Product Marketing Specialist in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vypr. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vypr:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vypr’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vypr
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vypr will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vypr, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
