At a Glance
- Tasks: Drive customer marketing campaigns and build strong relationships with clients.
- Company: Join a fast-growing SaaS company revolutionising product intelligence in Manchester.
- Benefits: Enjoy competitive salary, flexible work options, and wellness support.
- Other info: Great opportunities for career growth and personal development.
- Why this job: Be part of a dynamic team shaping the future of consumer insights.
- Qualifications: Experience in B2B SaaS marketing and a passion for customer success.
The predicted salary is between 50000 - 50000 £ per year.
Hybrid - Manchester HQ (1-2 days per week in the office) £50,000 GBP per annum
What we do
Vypr is a Manchester HQ’d Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster. We're a scale-up business with huge growth ambitions.
Things that you will do
This is a strategic seat, and it's been designed that way deliberately. The role owns our relationship with our existing customer base hand-in-hand with our Customer team — where the majority of our revenue comes from. You'll build and run the annual customer calendar, execute the campaigns behind it, and drive structured expansion into our largest strategic accounts, working alongside the Customer Success, Account Management and Solutions teams within our Customer function on the value-realisation material that keeps our worth visible across the renewal cycle.
- Customer marketing (approximately 80%)
- Customer calendar: Build and run a 12-month, monthly-cadence customer marketing calendar: newsletter, product digest, webinars, customer events, NPS and satisfaction programmes, and persona-specific lifecycle flows.
- Campaign execution: Execute customer campaigns end to end against the shared calendar, drawing content supply from the Content & Campaigns Manager’s team.
- Expansion: Run structured account-based land-and-expand programmes on our top strategic accounts, in partnership with Customer Success and Account Management.
- Value realisation: Work alongside the Customer Success, Account Management and Solutions teams on the ROI tooling, success-pattern playbooks and
Customer & Product Marketing Specialist in Manchester employer: Vypr
Vypr is an exceptional employer that prioritises a supportive and dynamic work culture, allowing employees to thrive in a fast-paced environment without compromising on well-being. With hybrid working options, generous leave policies, and a commitment to employee growth through transparent dialogue and collaboration, Vypr fosters a sense of community and purpose among its team members. Located in Manchester, the company offers unique advantages such as access to global benefits and a focus on meaningful contributions, making it an attractive place for those seeking rewarding employment.
