Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead digital marketing initiatives to enhance customer experiences and drive website traffic.
- Company: Join VWFS UK, a forward-thinking company focused on innovative mobility solutions.
- Benefits: Enjoy a competitive salary, bonus potential, and extensive benefits including private medical insurance.
- Why this job: Make a real impact in a high-energy role that shapes digital customer journeys.
- Qualifications: Experience in digital marketing, analytics, and content management systems is essential.
- Other info: Access to professional development and a supportive, inclusive work environment.
The predicted salary is between 48109 - 48109 £ per year.
About The Role
SALARY: Starting from £48,109.60 pa dependent on experience
LOCATION: Milton Keynes
HYBRID WORKING: Our current hybrid working policy requires a minimum of 60% of working time to be based in the Milton Keynes office however flexibility is expected to meet the needs of the business and the role.
HOURS / CONTRACT TYPE: Full Time Fixed Term Contract until 15/03/2027, 35 hours per week
CLOSING DATE: 18/02/2026. We reserve the right to close the advert earlier if we receive a high volume of applications.
We’re looking for an experienced Digital Marketing Manager to design and execute digital marketing initiatives to support new and existing customers, leveraging VWFS UK owned and hybrid online journeys. This high impact role will be instrumental to delivering optimised digital experiences. The role will lead digital advertising activity to drive website traffic and oversee the management and governance of VWFS UK websites, ensuring alignment with organisational goals and brand standards. The role also holds responsibility for reporting across digital journeys, while continuously exploring new technologies and opportunities to enhance and evolve the digital customer experience.
What you’ll be doing
- Delivering digital marketing activity across VWFS UK online journeys to drive awareness, sales and customer experience.
- Leading reporting for digital journeys, including dashboards, tagging, and ad hoc analysis in Adobe Analytics.
- Managing paid campaigns, budgets, targeting and performance across key platforms.
- Managing and updating VWFS UK consumer websites to ensure accuracy, compliance and strong UX.
- Owning website governance policies, ensuring compliance across all sites and overseeing CMPs, digital accessibility audits aligning with regulations.
- Managing domain setup, maintenance and alignment with global strategy.
- Monitoring emerging tech, UX and AI to improve journeys and reporting.
Essential experience & skills
- Experience in digital marketing roles, with an understanding of complex digital landscapes in a matrix environment.
- Experience with Adobe Analytics for ongoing reporting, data analysis and dashboard setup.
- Experience in Content Management Systems (desirable Adobe Experience Manager), building templates, adding components, creating webpages based on business requirements.
- Familiar with optimising website content and Search Engine Optimisation (SEO) strategies.
- An understanding and demonstrable experience of paid media campaigns (desirable Google Ads and Microsoft Ads).
- Knowledge of website governance and experience with domain management and cookie consent management platforms.
- Relationship and collaboration skills - ability to develop and sustain positive and cooperative working relationships with a broad variety of stakeholders.
- Technical, analytical and problem-solving skills. Confident at identifying friction points in online journeys and pro-actively proposing and implementing solutions.
What’s in it for you?
- Bonus: Discretionary 10% on-target bonus (based on personal and Group company performance)
- Pension: Employer pension contribution of 9% (based on employee contribution of 3%). VWFS will pay 6% if employee chooses a 2% employee contribution.
- Car schemes: Choice of Employee Car Ownership (ECO) scheme for petrol/diesel and hybrid vehicles plus car insurance. OR Company Car scheme for Battery Electric Vehicles (BEVs) plus car insurance cover for you and a partner/eligible family member.
- Other benefits: From day 1 we provide income protection, life assurance (4x salary), retail discount vouchers, access to Care Concierge, along with other salary sacrifice options including a will-writing service and cycle to work (subject to scheme restrictions).
- Following successful completion of probation, you will have access to private medical insurance for you (with the option to buy additional family cover), access to our loan car scheme for up to 2 cars for your partner or eligible family members (subject to scheme restrictions) and during our annual benefit window you can purchase critical illness cover and dental cover.
- We invest in our people and are passionate about driving development. You’ll have access to LinkedIn Learning via our Degreed platform as well as a host of professional development programmes and opportunities to build your technical and soft skills so you can further develop your career. We also offer mentoring schemes and reciprocal partnerships recognising that we can all learn from each other in the flow of work.
About Us
Why join VWFS UK? You’ll have the opportunity to make a difference by helping us to achieve our mission. Our mission is straight forward; we want to be 'The Key to Mobility'. That means we make getting from A-to-B as easy and simple for as many people as possible. To truly meet the mobility needs of people in a changing world, our offering goes beyond traditional vehicle financing. We do this by providing a range of finance and aftersales products on Volkswagen Group vehicles, as well as developing innovative mobility products designed to solve real problems and support our customers.
No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!
VWFS is proud to be an inclusive employer and encourages applications from a diverse range of candidates. Diversity, Equity & Inclusion isn’t just a statement for us, we encourage and aspire for all our colleagues to be their 100% self. If you need any reasonable adjustments to assist you with the application and/or recruitment processes, please contact our Resourcing Team.
This role does not meet the UKVI’s criteria for the skilled worker sponsorship route, therefore we are unable to accept candidates requiring sponsorship for this role.
Digital Marketing Manager in Milton Keynes employer: Vwfscareers
Contact Detail:
Vwfscareers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in digital marketing strategies and customer experience.
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your past digital marketing campaigns, analytics reports, and any website management projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager in Milton Keynes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital marketing, especially with Adobe Analytics and CMS. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our mission at VWFS UK. Keep it engaging and relevant to the role.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven website traffic or improved customer experiences in previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Vwfscareers
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around SEO, paid media campaigns, and analytics tools like Adobe Analytics. Be ready to discuss specific strategies you've implemented in the past and how they drove results.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of dashboards you've created or insights you've derived from data that improved digital journeys. This will show that you can not only manage campaigns but also measure their success.
✨Familiarise Yourself with VWFS UK
Research VWFS UK and its digital presence. Understand their brand values and how they align with your own. Being able to articulate how you can contribute to their mission of being 'The Key to Mobility' will set you apart from other candidates.
✨Prepare Questions for Them
Have a few thoughtful questions ready to ask at the end of your interview. This could be about their approach to emerging technologies or how they measure success in digital marketing. It shows you're genuinely interested and engaged in the role.
