At a Glance
- Tasks: Lead paid media strategies across Europe, optimising campaigns and collaborating with influencers.
- Company: Vuori, a trailblazer in athletic apparel blending performance with style.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of an equal opportunity employer committed to diversity and inclusion.
- Why this job: Join a dynamic team to shape innovative marketing strategies and drive real impact.
- Qualifications: 4+ years in paid media, strong analytical skills, and experience with influencers.
The predicted salary is between 50000 - 65000 £ per year.
Vuori is re-defining athletic apparel to combine performance and casual style.
We’re looking for a Paid Media Lead to support and scale our performance marketing across European markets, reporting into our Senior eCommerce & Digital Marketing Manager, Europe and working closely with both local and central teams. In this role, you’ll support the management of our agency relationship, contribute to creative strategy, and collaborate with creators, influencers, and ambassadors to support efficient customer acquisition and revenue growth. Sitting at the intersection of performance and creativity, you’ll bring strong analytical skills to optimize campaigns alongside creative instincts to identify what resonates and why, while working closely with our European commercial team and US‑based colleagues as we expand across the UK and Europe.
What you'll get to do:
- Support the Senior eCommerce & Digital Marketing Manager to manage the paid media agency relationship, supporting the development of clear briefs, KPIs, and performance accountability.
- Support the planning, execution, and optimisation of paid media activity across Meta, Google, TikTok, Pinterest, and emerging platforms, ensuring alignment with overall trading and growth objectives.
- Contribute to the development and rollout of market specific paid media approaches across the UK, Germany, and priority European markets, with campaigns optimised across the full funnel.
- Analyse creative performance to understand what is working, why it’s working, and how learnings can be applied through structured creative testing roadmaps.
- Execute and support performance driven influencer and creator collaborations, producing and deploying assets that perform effectively in paid media placements.
- Monitor performance against agreed ACOS and efficiency targets, supporting scale through day‑to‑day optimisation, analysis, and reporting.
- Work closely with key members of the European and international teams to ensure paid media activity is aligned with inventory levels, promotional plans, and commercial priorities.
- Support testing of new channels, audiences, and creative approaches while helping document processes and ways of working as the European business grows.
Qualifications:
- 4+ years of experience in paid media, including managing agency partnerships.
- Strong creative analysis skills, with the ability to articulate why ads work or don’t work.
- Experience working with influencers or creators in a performance marketing context.
- Deep platform expertise across Meta and Google; TikTok experience highly valued.
- Strong analytical skills with the ability to translate data into commercial insight and creative direction.
- Experience managing six figure monthly budgets with accountability for efficiency targets.
- Understanding of attribution challenges in a post‑iOS14 landscape.
- Excellent communication skills with the ability to collaborate across international, cross‑functional teams.
Paid Media Lead, Europe employer: Vuori
At Vuori, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our team members enjoy comprehensive benefits, ample opportunities for professional growth, and the chance to make a meaningful impact in the dynamic world of eCommerce and apparel. Located in Europe, we offer a vibrant environment where creativity thrives, and employees are encouraged to develop their skills while contributing to our mission of enhancing customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Lead, Europe
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Vuori or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid media campaigns. Highlight your analytical skills and creative strategies, and make sure to share them during interviews or networking events.
✨Tip Number 3
Stay updated on trends! Follow the latest in performance marketing, especially on platforms like Meta and TikTok. Being knowledgeable about current trends will impress potential employers and show you're passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Vuori team and ready to contribute to their growth in Europe.
We think you need these skills to ace Paid Media Lead, Europe
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Paid Media Lead role. Highlight your experience with agency partnerships and performance marketing, as these are key for us.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about combining performance and creativity in paid media. Share specific examples of how you've optimised campaigns or worked with influencers to drive results.
Showcase Your Analytical Skills:We love data-driven decision-making! Include examples of how you've used analytics to improve campaign performance. This will show us you can translate data into actionable insights.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Vuori
✨Know Your Numbers
Make sure you’re familiar with key metrics and KPIs relevant to paid media. Be ready to discuss how you've managed budgets and optimised campaigns in the past. This shows you can handle the financial side of things, which is crucial for a Paid Media Lead.
✨Showcase Your Creative Side
Prepare examples of successful campaigns where your creative input made a difference. Discuss how you’ve collaborated with influencers or creators to drive performance. This will highlight your ability to blend creativity with analytics, a key aspect of the role.
✨Understand the Market Landscape
Research Vuori’s position in the athletic apparel market and be ready to discuss how you would approach paid media strategies across different European markets. Tailoring your insights to their specific needs will demonstrate your commitment and understanding of their business.
✨Be Ready to Analyse
Brush up on your analytical skills and be prepared to discuss how you’ve used data to inform your decisions. Bring examples of how you’ve tested and optimised campaigns based on performance data, as this will show you can drive results effectively.
