At a Glance
- Tasks: Drive data-led decisions across retail, e-commerce, and marketplaces to enhance customer journeys.
- Company: Vuori, a vibrant brand redefining athletic apparel with a casual aesthetic.
- Benefits: Opportunity for personal growth, dynamic work environment, and a chance to make an impact.
- Other info: Collaborative culture focused on innovation and continuous improvement.
- Why this job: Join a fast-growing brand and shape the future of customer experience through analytics.
- Qualifications: 5+ years in sales planning and analytics, strong analytical skills, and proficiency in data tools.
The predicted salary is between 60000 - 80000 £ per year.
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Vuori is looking for a seasoned Omni-Channel Analytics Manager to join our European team to help drive data-led decision-making across all customer touchpoints, including retail stores, e-commerce, marketplaces, helping identify customer journeys (existing & future) and drive synergy across channels & marketing efforts. This role will be at the centre of creating our customer model and will be pivotal in translating data into actionable insights to optimise sales performance, customer experience, inventory efficiency, and marketing effectiveness across all channels. This is a unique opportunity to join a fast growing, incredible brand, and make an immediate impact.
What you'll get to do:
- Omni-Channel Performance Analytics
- Monitor and analyze performance across stores, e-commerce, and marketplace channels
- Develop and track key KPIs (sales, conversion, traffic, AOV, sell-through, margin)
- Identify trends, risks, and opportunities across regions, channels, and categories
- Provide weekly/monthly executive summaries and performance reporting
- Customer & Journey Insights
- Analyze & build end-to-end customer journeys across online and offline touchpoints
- Identify friction points and opportunities to improve conversion, retention and overall customers experience
- Create customer segments based on behavior, value, and channel interactions to increase LTV and create a deeper relationship with our customers
- Partner with regional & central teams to improve lifecycle and retention strategies
- Conduct in-depth analyses of consumer behavior to uncover trends and preferences, providing actionable insights to inform marketing, merchandising, and product strategies
- Stay ahead of industry trends, competitive landscape, and market shifts by integrating external data sources and macroeconomic factors into performance analysis
- Develop and refine dashboards to provide visibility into online & offline performance and identify optimization opportunities
- Collaboration
- Provide data-driven strategic insights and recommendations to senior leadership, ensuring that the omni-channel analytics plays a pivotal role in decision-making processes
- Continuously assess and refine processes to enhance efficiency, accuracy, and impact, implementing best practices in data management and channel analysis
- Collaborate closely with marketing, product, operations, and data teams to ensure reporting, insights, and strategies align with broader company goals
- Innovation & Technology
- Develop and communicate a clear vision for self-service and operational reporting using industry-leading tools and best practices
- Introduce innovative analytical techniques and tools, enabling advanced business analytics and driving online ROI
- Prototype and build visualization tools, working with a team of employees and consultants to deliver best-in-class analytic solutions
Qualifications
- Bachelor’s degree in Business, Marketing, Analytics, or equivalent years of experience; Master’s preferred
- 5+ years of experience in sales planning and analytics, ideally in eCommerce or apparel
- 7+ years of product management experience in defining ecommerce and/or retail analytic capabilities, breaking them down into actionable components, and working cross-functionally to deliver value
- Strong analytical, mathematical, and logical thinking skills
- Proficiency in data analysis tools (Excel, SQL, PowerBI, MicroStrategy)
- Experience identifying use case opportunities for Data Science & Advanced Analytics, building POCs to prove value and justify investment
- Ability to roll-up your sleeves and work independently or with a wider (global) team
- Excellent interpersonal, written, and verbal communication skills; demonstrated ability to develop strong relationships with and effectively communicate complex ideas to both technical and non-technical audiences
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.
Omni-Channel Analytics Manager, Europe in London employer: Vuori
At Vuori, we are not just redefining athletic apparel; we are creating a vibrant work culture that thrives on creativity, collaboration, and personal growth. As an Omni-Channel Analytics Manager in Europe, you will be at the forefront of driving data-led decisions that enhance customer experiences across all touchpoints, while enjoying the benefits of a fast-paced environment that values innovation and fun. Join us to make a meaningful impact in a company that prioritises employee development and embraces the active coastal California lifestyle.
StudySmarter Expert Advice🤫
We think this is how you could land Omni-Channel Analytics Manager, Europe in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vuori and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vuori are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vuori on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vuori. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Omni-Channel Analytics Manager, Europe in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vuori. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vuori:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vuori’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vuori
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vuori will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vuori, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
