At a Glance
- Tasks: Lead paid media strategies across Europe, optimising campaigns and collaborating with influencers.
- Company: Vuori, a vibrant brand redefining athletic apparel with a casual twist.
- Benefits: Competitive salary, growth opportunities, and a fun, energetic work environment.
- Other info: Be part of an inclusive company that values personal growth and success.
- Why this job: Join a creative team making waves in the athletic apparel industry while driving impactful marketing.
- Qualifications: 4+ years in paid media, strong analytical skills, and experience with influencers.
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose...while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Job Description
We’relooking for a Paid Media Lead to support and scale our performance marketing across European markets, reporting into our Senior eCommerce & Digital Marketing Manager, Europe and working closely with both local and central teams. In this role,you’llsupport the management of our agency relationship, contribute to creative strategy, and collaborate with creators, influencers, and ambassadors to support efficient customer acquisition and revenue growth. Sitting at the intersection of performance and creativity,you’llbring strong analytical skills to optimise campaigns alongside creative instincts toidentifywhat resonates and why, while working closely with our European commercial team andUS‑basedcolleagues as we expand across the UK and Europe.
What you'll get to do:
- Support the Senior eCommerce & Digital Marketing Manager to manage the paid media agency relationship, supporting the development of clear briefs, KPIs, and performance accountability
- Support the planning, execution, and optimisation of paid media activity across Meta, Google, TikTok, Pinterest, andemergingplatforms, ensuring alignment with overall trading and growth objectives
- Contribute to the development and rollout of market specific paid media approaches across the UK, Germany, and priority European markets, with campaigns optimised across the full funnel
- Analyse creative performance to understand what is working, whyit’sworking, and how learnings can be applied through structured creative testing roadmaps
- Execute and support performance driven influencer and creator collaborations, producing and deploying assets that perform effectively in paid media placements
- Monitor performance against agreed ACOS and efficiency targets, supporting scale throughday-to-dayoptimisation, analysis, and reporting
- Work closely with key members of the European and international teams to ensure paid media activity is aligned with inventory levels, promotional plans, and commercial priorities
- Support testing of new channels, audiences, and creative approaches while helping document processes and ways of working as the European business grows.
Qualifications
Who you are:
- 4+ years of experience in paid media, including experience managing agency partnerships
- Strong creative analysis skills, with the ability to articulate why ads work ordon’twork
- Experience working with influencers or creators in a performance marketing context
- Deep platformexpertiseacross Meta and Google; TikTok experience highly valued
- Strong analytical skills with the ability to translate data into commercial insight and creative direction
- Experience managingsix figuremonthly budgets with accountability for efficiency targets
- Understanding of attribution challenges in a post‑iOS14 landscape
- Excellent communication skills with the ability to collaborate across international,cross functionalteams
Additional Information
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
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Job Location
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Paid Media Lead, Europe employer: Vuori, Inc
At Vuori, Inc, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our European Paid Media Lead will benefit from a collaborative environment that encourages innovation and professional growth, with access to cutting-edge tools and resources. Located in a vibrant market, our team enjoys a strong emphasis on work-life balance and opportunities for career advancement, making it a truly rewarding place to build your career in performance marketing.
