Director, Brand Marketing Europe

Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose...while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

We are seeking a dynamic, results-driven Director, Europe Brand Marketing to steward the brand marketing messaging, look, and feel for our UK & European markets. The UK & Europe are critical pieces of our international expansion strategy, and this role will help lead our approach and refine our customer proposition in the market. This individual will be a strategic thinker with a deep understanding of PR, OOH, social media, influencer, online ecosystems, etc. across the UK/Europe, and how these channels work together to deliver best in class 360 campaigns & activations to drive overall brand awareness and deliver on commercial goals.

This role will report directly into the Europe GM but will have a very close working relationship with our HQ-based global marketing team; ensuring alignment & brand consistency of local activations & measurements, while also ensuring larger Global Activations are aware of local needs & business goals.

This is a mission critical key leadership role that will help Vuori define our unique brand positioning in the market. The ideal candidate will be creatively oriented with a strong sense of what's on "trend", how to operationalize messaging in the market to activate customers, and drive brand awareness; while possessing a healthy mix of strategic vision with "roll-up the sleeves" mentality. The ideal candidate will have a deep understanding of consumer brands, as well as a firm grasp on how to grow our customer base, while deepening relationships with existing customers.

What you’ll get to do:

• Brand Strategy & Leadership
  • Lead the development and execution of brand marketing strategies tailored to the unique cultural and consumer dynamics across our UK and European markets.
  • Collaborate with the global team to inform seasonal briefs that result in campaign content that resonates with the local customers from UK to Germany and beyond.
  • Ensure brand campaigns are not only connected to global & local product & business objectives, but aid in accelerating them.
  • Ensure all marketing initiatives reflect and enhance the brand's core values and story, strengthening our market position.
• Marketing Execution
  • Be the primary filter for all written and visual communications in the market, ensuring the content is in line with our overall brand ethos and strategy.
  • Oversee & drive the execution of brand marketing campaigns across channels (i.e., digital & retail), as well as platformism (i.e., social, influencer, etc), as well as offline (OOH & activations) to increase brand awareness, customer acquisition, and retention.
  • Leverage customer insights to make informed decisions and drive continuous optimization of brand marketing tactics locally.
  • Monitor industry trends, competitor activities, and cultural shifts in our UK & European markets to keep Vuori ahead of the curve, as well as ensuring Vuori becomes part of customers' everyday life.
  • Partner with local retail teams to optimize the retail marketing strategy and ensure consistent in-store and DTC experiences that resonate with our growing local community.
• Campaign Development & Execution
  • Work with the HQ & local teams to design and execute integrated 360 marketing campaigns across multiple platforms including social media, digital, influencer partnerships, PR, consumer activations and community events.
  • Measure and analyze campaign performance, adjusting strategies to maximize ROI, reach, brand awareness, and market penetration.
  • Ensure consistent and effective messaging across all brand touch points and platforms.
• Cross-functional Collaboration
  • Ability to influence large, cross-functional, global teams toward a common goal.
  • Collaborate with HQ-based global teams, including Product marketing, media, PR, Social & influencer, Merchandising as well as local teams including Retail, eComm, Community, & local agencies to execute integrated marketing plans.
  • Act as the bridge between the global and local teams, ensuring alignment of goals, timelines, KPIs and measurement.
• Customer Experience & Community Building
  • Create strategies that drive customer loyalty and advocacy, ensuring our brand resonates deeply with the target audience.
  • Build and manage local brand ambassador and influencer programs to drive brand awareness and relevancy.
• Market Intelligence & Trend Spotting
  • Monitor and analyze industry trends, competitor activity, and consumer behaviour to stay ahead of market shifts and adjust strategies accordingly.
  • Ensure the brand's marketing efforts are innovative, culturally relevant, and resonate with both local and international audiences.
  • Understand, be, and monitor the voice of the brand in the market.

Qualifications

Who you are:

• 12+ years of experience in brand marketing, with a strong focus on apparel brands, as well as retail, and DTC channels.
• Proven experience in leading the marketing strategy for a brand in UK and Europe, ideally with expertise in launching or scaling a brand in this market.
• Extensive understanding of the local consumer landscape & digital ecosystem, as well as local market dynamics.
• Experience working within a matrix organization, reporting to local GM, while partnering with Global teams.
• Strong background in start-up or fast-growing retail environments, demonstrating agility, creativity, and a hands-on approach.
• Expertise in developing and executing multi-channel marketing strategies (digital, social media, OOH, PR, events).
• Strong analytical skills, with experience using data to drive decision-making and improve campaign performance.
• Demonstrated ability to lead and inspire teams, with excellent interpersonal and communication skills.

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees:

• Pension Scheme
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.