Business Development Manager - Brands in London

Company Overview

Pulsar Group Plc is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has impact on an organisation and their key audiences – from customers to stakeholders, politicians to influencers and the media.

The evolving Pulsar Group portfolio includes Isentia, the market‑leading media monitoring, intelligence and insights solution provider; Pulsar, the most advanced audience intelligence and social listening platform; Vuelio, which provides monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place; and ResponseSource, the network that connects journalists and influencers to the PR and communications industry.

Pulsar Group is an AIM‑listed SaaS provider with over 1,000 employees across 10 countries. Our technology is used by 6,000 organisations every day, from global blue‑chip enterprises and communications agencies to public sector organisations and not‑for‑profits.

Role Overview

This role is an excellent opportunity for someone looking to build or develop their career in SAAS sales focusing on the UK brands sector (private sector organisations). You will be responsible for managing the full sales cycle – from identifying and engaging with prospective organisations, conducting needs analysis, and delivering tailored demos of the Vuelio product to negotiating terms and closing deals.

While you will have support from our lead generation team to respond to inbound leads and follow up on targeted marketing campaigns, you will also play an active role in generating new opportunities. This will involve prospecting and outreach activities, so an enthusiasm for building relationships, strong communication skills, and a proactive approach to learning the fundamentals of quota‑bearing sales are key to success in this role.

Key Responsibilities

• Identify and engage with decision‑makers in PR and PA brands organisations, tailoring your approach to their unique needs and priorities.
• Generate sales opportunities through proactive outreach, including targeted calls and emails, working from lists within our Salesforce CRM system and leveraging your initiative to identify new leads.
• Research and prepare for sales meetings – whether via phone, video call, or in‑person – conducting a thorough needs analysis of the organisation’s objectives and presenting the company’s software as a solution to their challenges.
• Develop a strong understanding of pricing structures and confidently discuss options to ensure they align with the prospect’s needs.
• Accurately forecast revenue, manage longer‑term pipeline opportunities, and maintain a clear view of progress toward sales targets.
• Collaborate with the brands Pod, our Insights, Political & Marketing teams to co‑ordinate specific campaigns and outreach initiatives tailored to the PR and PA brands audience, providing feedback on campaign success.
• Build and maintain a strong understanding of the company’s full product portfolio—including PR, Public Affairs, and Stakeholder solutions—and demonstrate how these tools can deliver value to PR and PA brands professionals.
• Represent the company at relevant events, networking opportunities, and industry meetups to raise awareness of our offerings and establish meaningful connections within the PR and PA brands sector.
• Champion the Vuelio and ResponseSource brands and vision both internally and externally, advocating for the benefits our solutions provide to the PR and PA brands sector.

All staff have a responsibility and an essential role to play in safeguarding Pulsar Group’s information and that of its customers. You are required to take all reasonable steps to comply with the Pulsar Group Information Security Policy and the policies and processes outlined in the Pulsar Group Information Security Management System (ISMS).

We can all play a part in creating the inclusive and diverse environment that enables us to do our best work through being welcoming to others, considerate of difference, responsible in our behaviour, constructive in disagreement and open to learn.

Profile

• Proven experience in a quota‑bearing sales role, with a basic understanding of the sales process. SaaS experience is highly advantageous.
• Experience in prospecting using a multi‑touch approach (phone, email, LinkedIn) and developing new business opportunities within a full sales cycle role.
• A track record of meeting and exceeding targets, whether in a full sales cycle role or through successful pipeline generation in a business development position.
• Ambitious, driven, and eager to progress your career in sales, with a focus on developing consultative selling skills and managing the entire sales cycle.
• Confident, dynamic, and results‑oriented, with the ability to adapt your approach to different stakeholders and industries.
• Strong communication skills, with experience engaging and building relationships with senior decision‑makers.
• Highly organised and capable of prioritising tasks effectively, especially in a fast‑paced, target‑driven environment.
• A motivated self‑starter with a proactive attitude and a desire to learn and grow.
• Keen interest in current affairs.
• Knowledge and experience using sales‑tech such as SalesLoft, Salesforce and LinkedIn SalesNavigator is advantageous.

We know that innovation thrives in teams where diverse points of view come together to solve hard problems. As such, we are explicitly seeking individuals who will bring diverse life experience, diverse educational background, diverse culture, and diverse work experience. Please be prepared to share with us how your perspective will bring something unique and valuable to our team.

Benefits

• Salary £40,000 + Double OTE & Sales Incentives
• 25 days holidays + 8 public holidays
• Day off on your birthday
• Hybrid working (2-3 days a week in the office)
• Up to 4x salary Life Assurance
• Opt‑in Private Healthcare
• Access to self‑paid Dental Insurance
• Other benefits such as Perkbox (for discounts), Cycle Scheme, Season Ticket Loans, a Workplace Nursery scheme and SmartHealth (for access to private GP appointments as well as a range of health and wellbeing services).