Marketing Manager

Primary Purpose of the Role

To lead the development and execution of Vuba's marketing strategy, driving brand awareness, customer acquisition, lead generation and revenue growth. The Marketing Manager will oversee all marketing activities, manage the marketing team, and ensure campaigns align with the company's commercial objectives and brand identity.

Key Accountabilities

• Develop and implement the annual marketing strategy and budget.
• Lead and manage the marketing team, setting objectives, KPIs and supporting professional development.
• Plan, execute and evaluate marketing campaigns across digital and traditional channels.
• Manage the Vuba brand and ensure consistency across all marketing materials and communications.
• Oversee website performance, SEO, PPC, email marketing and social media.
• Analyse market trends, customer insights and competitor activity to identify opportunities.
• Work closely with Sales, Product Development and Senior Leadership to support business growth.
• Manage relationships with external agencies, suppliers and media partners.
• Monitor campaign performance and report on ROI using data and analytics.
• Ensure all marketing activity complies with company policies and relevant legislation.
• Develop a strong understanding of Vuba's products and technical capabilities to effectively communicate their value and create impactful marketing campaigns. Product knowledge will be provided through training.
• Identify, evaluate and maximise marketing opportunities, proactively seeking new channels, partnerships and initiatives, while always thinking about who we should be working with and the different angles we can take to maximise each opportunity.
• Strategic thinking – Able to develop and implement marketing strategies that align with business objectives and drive long-term growth.
• Leadership and people management – Confident in leading, motivating and developing a high‑performing marketing team, fostering collaboration and accountability.
• Commercial awareness – Understands market trends, customer behaviour and business priorities to maximise return on investment and support revenue growth.
• Creativity and innovation – Brings fresh ideas and innovative approaches to campaigns, branding and customer engagement while maintaining brand consistency.
• Decision making – Makes informed, timely decisions using data, market insights and business priorities to achieve positive outcomes.
• Excellent communication – Strong written and verbal communication skills, with the ability to influence stakeholders and present ideas clearly at all levels.
• Organisation and planning – Excellent planning and project management skills, capable of managing multiple campaigns, deadlines and budgets effectively.
• Problem solving – Proactively identifies challenges, evaluates solutions and implements effective actions to achieve business objectives.
• Data‑driven approach – Uses analytics, performance metrics and customer insights to measure success, optimise campaigns and support decision‑making.
• Adaptability – Thrives in a fast‑paced environment, responding positively to changing priorities, market conditions and business needs.

Specific Skills/Knowledge

• Strong knowledge of digital marketing, SEO, PPC, email marketing and social media
• Excellent written and verbal communication skills
• Strong analytical skills with experience using marketing data and reporting tools
• Budget management and commercial awareness
• Excellent project management and organisational skills
• Experience using Google Analytics, Meta Business Suite and CRM systems
• Knowledge of Adobe Creative Suite, Canva or similar design software

Experience

• Minimum 5 years' experience in a marketing role is essential
• Previous experience in a Marketing Manager or senior marketing position is essential
• Experience developing and delivering successful marketing strategies is essential
• Experience managing and developing a marketing team is essential
• Experience within manufacturing, construction or B2B industries is desirable

Qualifications

• Degree in Marketing or a closely related subject (Business, Digital Marketing, Communications or Brand Management) is essential
• CIM Professional Qualification is desirable