Job Purpose:
To support the development and project manage the delivery of VSO’s international donor acquisition programme – focusing on acquiring and converting new donors across markets and ensuring their onboarding strategies aid retention.
Role Responsibilities:
- To engage, convert, acquire and onboard new and warm audiences using multi-channel such as direct dialogue, digital (e.g. journey planning and mapping, email/SMS), and telemarketing aligned to reflect VSO’s Purpose.
- Manage VSO’s direct dialogue fundraising programmes, making choices and decisions on a commercial basis to deliver accelerated income growth.
- Project management and overview of direct dialogue fundraising in the UK and US (new market) and introducing one other new market in 2027.
- Providing clear visibility of relationships and performance, alongside managing and monitoring the performance of suppliers.
- Ongoing attrition and KPI monitoring, evaluation, and improvement planning to maximise new donor acquisition and growth VSO’s donor files.
- Initiate and proactively help identify new (market appropriate) audiences, campaigns, and acquisition products to engage
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